Groupe Novelty rebrands, charts international course
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Europe - Formerly known as Groupe Novelty-Magnum-Dushow, the European provider of technical solutions for the event and rental staging market has announced its rebranding as Groupe Novelty.
The move, which includes a new logo and fresh corporate identity, positions the rapidly expanding Groupe for further growth and underlines its position as a 360° provider of technical services in France and on a global scale, says the company.
"Our new name, Groupe Novelty, unifies our diverse stable of specialist businesses and sets the stage for further international expansion,” says Jacques de La Guillonnière, founder and president of Groupe Novelty. “With over 40 years of experience and hundreds of thousands of events under our belt, all of our companies already enjoy an extremely strong reputation in France and abroad; with this rebrand, we want to shar