UK - The launch of a second generation CM Series loudspeakers at PLASA 2003 completes a product development cycle for the Logic System brand, whose first generation products were launched at PLASA 1998. The company's sales manager Ade Hardy commented: "The launch of the new CM Series gives us one of the most complete product ranges in the pro audio industry and lets us compete in a diverse range of markets. The great thing about my job is that I don't really have to sell the product, I just need to get it under peoples noses, from there the product sells its self."

Logic System's new CM boxes benefit from cosmetic changes - to bring them in line with the rest of the product range - and from upgraded cone and compression drivers. The product mix for the range, which is principally intended for stage monitoring, will remain the same with co-axial 12" + 1", 15" + 1" and 15" + 2" variants.

Managing director Chris Scott added: "Clearly the changes to the CM cabinets are evolutionary rather than revolutionary, but we are building on what was already a top-grade range. The significance of these products to Logic cannot be underestimated as it gives us an 'in' to the touring market. Monitors are a lot less brand-conscious than FOH and we have clients who happily combine CM monitors with products such as V-Dosc on FOH. At this stage of the company's brand development we can't hope to compete with the big boys on FOH systems, but a product to be launched in summer 2004 will certainly change a few perceptions. Watch this space."

The company will also be displaying the existing CS, IS and LS product ranges at the show, where they can be found on stand K70.

(Lee Baldock)


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