"We acknowledge that there is no substitute for the personal interaction of a live tradeshow," said Karen Anderson, director of marketing communications at EAW. "But, in the absence of actually being there, we feel the ‘e-Show’ is a great way to provide many of the informational, educational, and fun elements of a Mackie/EAW tradeshow experience - minus the hangover."
EAW launched its online exhibit on 2 November to coincide with the LDI Show in Orlando; Mackie will launch theirs on 28 November, just in time for the rescheduled AES Show.
