UK - When the award winning team at ElectricFly Productions took on the task of designing the UK and European leg of Jarvis Cocker's new tour, they turned to Maxedia as the digital media server for the job. Using the artwork on Cocker's latest album Jarvis as the foundation for the stage design, Nick Jevons created a rig, rich in LEDs and deep in novelty.

Most of the early design was created on Martin Show Designer, back in the ElectricFly studios. This was then manipulated and pixel mapped using Maxedia.

"As we did all the programming in the office, when I got out on site it was all there, I just had to tweak it a bit," says Jevons. "When we got it up and running at the first venue of the tour, we realised it was too tight a fit, so using the Maxedia I was able to do some quick pixel mapping and reconfigured the graphics in just ten minutes. The show still had the same feel and it still had the same movement and textures, which was great."

Maxedia's comprehensive content library has also meant that all the visual extras of the show were already there for the taking. "Apart from a few things such as the arrow, which I took from the album cover, I haven't needed to put my own content in. I'm just using the standard Maxedia content which I then tweak a little to make it the way I want," adds Jevons.

(Jim Evans)


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