Robert Pletz, marketing services Europe, who was responsible for the trade fair presentation, points out: "Although the booth had a fresh new look to it, we remained faithful to the values for which we are known and the strategies that have served us so well in the past. Never before, in fact, have we applied our adage The demo makes the sale quite as consistently as we did this year."
This year, Bosch had guitarist Jan Stürmer and singer Tiffany Kirkland performing daily at the booth, whilst on the Agora Stage, the Californian all-girl ACDC tribute band ThundHerStruck turned in electrifying performances throughout the fair, as did the newly created EV Funk Alliance.
(Jim Evans)
