UK - The buzz around the aisles and stands of PLASA London 2014 has created an incredible atmosphere for visitors and exhibitors alike. The entertainment technology industry is full of brilliant characters, giving the industry its special personality. While the social side of the show has flourished, so has business, as exhibitors continue to launch new products and make important connections.

Green Hippo has chosen PLASA London 2014 for the launch of the Hippotizer v4. The company has taken the award-winning features of the Hippotizer v3, such as UberPan, Cross-Fade on Layer, Presets and Region Mapper success, and added new hardware and an array of key software features that will make the user experience better than ever before.

Raycom is exhibiting at PLASA London for the first time, using the show as a platform for moving into the live market. The company has built up an excellent reputation in broadcasting. Recently launched products include the Phonak Invisity wireless in ear monitor receiver and the RTB6211D base station.

GDS held the official launch of the ArcLamp Architectural fitting, together with the launch of the latest addition to the CueSystem range. The CueSpider Network Outstation uses a standard POE network connection and is self-powered. Its RJ45 in and out connections allow CueSpiders to link together on one network line.

Artistic Licence launched versaSplit - a modular and configurable rack-mount product that promises to redefine the DMX512, ethernet and radio distribution market. Artistic Licence CEO and founder, Wayne Howell, was on hand to explain how versaSplit is a game-changer that breaks down the barriers between historical product types.

Wireless Solution Sweden AB has been celebrating the introduction of the W-DMX UglyBox MK2 and W-DMX COB solution in an ultra compact 6x6mm size, with the help of a Swedish vodka bar. The W-DMX UglyBox MK2 is a complete unit for testing signal and DMX, and houses a built-in DMX Console.

It's not only business commitments that are being discussed at the show, as the goodwill of PLASA London's people shines through in the form of various charitable pledges. The show's many Stoptober participants are taking down the challenge of remaining sober throughout October. Yesterday, lighting manufacturer ETC handed over a cheque for £17,445 to Behind the Scenes. The charity, which supports entertainment technology professionals when they are ill or injured is also running a raffle, with a dream holiday worth £2,500 as top prize.

The Michael Northern Bursary Award, which is organised by the Association of Lighting Designers, has given away £1,000 worth of prizes to students and recent graduates who have demonstrated strong, imaginative and creative lighting designs. Gasoline Media hosted a We Are MacMillan coffee morning in the Press Lounge. The charity will also benefit from the bravery of ShowTex's Suzanne Wynne, who is having her head shaved in tomorrow's Charity Chop, taking her hair from 43cm in length to just 6mm.

There's one day of the show still to come and plenty to look forward to.

(Jim Evans)

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