Leyard equips H&M’s redesigned flagship store
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One of Europe’s largest indoor LED screens, it was installed by London-based LEDTek Solutions. The LED screen, which frames a set of escalators and fills the entire rear wall of the store, has been designed to showcase a series of progressive and stylish digital materials that complement the aesthetic of the brand and act as an extension of the H&M’s elevated architecture, encouraging people to enter the store when seen from afar.
Created by London-based design and technology studio Hirsch & Mann in collaboration with H&M and with the support of the Creative Coding company Variable, this system continuously evolves throughout the day by responding to