Robe America's HQ will act as a hub for the distribution of Robe's products across the North American continent. The first container of Robe Show Lighting stock from the Czech Republic, worth $1 million, has just arrived. A series of 'open days' is planned for just after the 2003 LDI show in November.
The Robe America team, headed by Ron Ramirez as national sales manager, has been strengthened in the last two weeks, with the appointment of Randy Wade and Michael Carattini, two industry mavericks with a wealth of experience and knowledge in the moving light and live production industries.
The ColorSpot 1200 road-show has hit the road, and is aimed at getting the product hands-on, right under people's noses. Robe America has adopted this proactive and practical approach as the best way forward following its success in Europe. "It's simply the best way to put the end user directly in touch with the many advantages of the product. This way they can experience first hand, and in a 'no-bullshit' situation they can see for themselves!" states Harry von den Stemmen, Robe Show Lighting's international business development manager, who's currently in the US co-ordinating the start of the road-show. The Robe ColorSpot 1200 - Robe's flagship product for the 'live' market - was launched at Frankfurt 2003 and has attracted enormous interest including at last week's PLASA show in London.
(Lee Baldock)
