"Barix has a stellar reputation as an IP technology pioneer and a very solid technology core, the majority of which is hardware-driven," said Guggenheim. "We have an opportunity to increase market share by building a broader ecosystem with a stronger software focus."
Guggenheim certainly understands technology, with recent leadership roles at Minicom Digital Signage and ComQi, a leading global digital signage technology supplier. The latter company formed through a merger between Minicom Digital Signage and EnQii, an effort which Guggenheim drove and executed. He brings additional leadership experience to Barix as former managing partner and CEO of neXius AG, where he drove strategy development and execution for hardware and software technology companies.
Barix founder Johannes G. Rietschel has served as CEO of Barix since its inception in 2001, and will remain with the company as executive chairman and CTO. This will allow him to focus on his visionary and technology development skills as he relinquishes the daily operations and business strategy to Guggenheim.
"Barix has achieved excellent growth for 12 years, but we have reached a size where we need different entrepreneurial skillsets," said Rietschel. "I will remain involved in the overall company vision but am getting back to focusing on technology, and ensuring we have the best to offer for our customers. Ronni brings the experience we need to build stronger sales channels and strategic focus worldwide. And I will work with him to guarantee greater acceleration of Barix's success."
(Jim Evans)
