The Onyx’s debut comes as Samsung continues to expand its presence in cinemas
USA - At CinemaCon 2018, Samsung Electronics premiered its branded Samsung Onyx Cinema LED display, giving a new identity to a technology that already has generated significant interest and praise among theatre operators and attendees.
The Samsung Onyx display amplifies audience immersion through true, deep and realistic black colours. When combined with an infinite contrast ratio and specialised low-tone greyscale settings, this pinpoint representation produces brighter and more detail-rich content that further makes viewers feel a part of every scene.
Each Samsung Onyx screen features JBL Sculpted Surround sound from Harman’s JBL Professional brand, bringing scenes to life through clear and consistent audio. This integration enhances the listener experience while expanding the audio "sweet spot" within Onyx theatres, and ensures that all attendees can enjoy the same exceptional audio presentation regardless of seat location.
The Onyx’s debut at CinemaCon 2018 comes as Samsung continues to expand its presence among global cinema operators and audiences. Last week, Samsung and partner Moving Image Tech (MIT) opened the doors to America’s first US. Onyx Theatre in Los Angeles at Pacific Theatres Winnetka w/XD.
(Jim Evans)

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