In order to fully optimize the opportunities presented by this new partnership, Sennheiser France has taken on Axel Brisard, an expert in digital audio mixing and sound capture. Brisard, who worked as a sound engineer at Radio France for many years, is fully versed in the use of Sennheiser Group digital microphones with Innovason's Eclipse consoles, currently the only consoles on the market to offer complete control of all Sennheiser and Neumann digital microphone parameters from the control surface.
"Our goal is to offer comprehensive solutions for sound capture/recording and mixing for the live sound market, just as we have been doing with great success for many years in the corporate AV market," declared Alain Richer, director of the Pro Audio division at Sennheiser France. "The move is part of our Premium strategy within the Sennheiser Group that seeks to provide our customers with complete qualitative solutions backed up with first class technical support."
International sales director for Innovason, Marcel Babazadeh adds, "We have been searching for the right partner in France for some time. With its heritage as a French brand, the French market remains key to Innovason, so it was extremely important to find the right partner for this important territory.
"In signing with Sennheiser France, I believe that we have found the best possible solution; it will enable both brands to build on the relationships and technical synergies already apparent between Innovason and Sennheiser, and at the same time, Innovason will benefit enormously from the extensive network and infrastructure that Sennheiser France has developed. In addition, they have demonstrated their commitment to this partnership by taking on a specialist in digital technology who already knows both brands intimately. I am convinced that this partnership will be of mutual benefit."
(Jim Evans)
