"The purchase of HW International provides an opportunity for Shure to have more direct contact with its customer base in the UK, one of Europe's largest markets," said Mike McGinn, Shure's executive vice president of global marketing and sales. ''This supports our plan to further develop the brand there.'' Markus Winkler, managing director of Shure Europe added: "From the standpoint of our UK customers, the change in ownership of HW will be transparent, as we will continue to utilize the excellent staff that HW has assembled, and continue to carry the same product lines."
(Ruth Rossington)
