"During the 10 months he has been working with us, Ron has done an outstanding job, and the results of his work are already beginning to be seen in the European markets," notes Markus Winkler, managing director of Shure Europe. "I’m convinced that the consolidation within the marketing department will help to continue our successful market development efforts throughout Europe, and we are fortunate to have a dedicated colleague like Ron to lead the way."
Other duties that come with Marchant’s new title include the development of a broad marketing plan for Europe, the definition of product positioning in the region, and the provision of information on competitive products, new product needs and new applications to the marketing division. Reporting to Marchant are marketing, marketing communications and applications, which have all recently been consolidated under one umbrella.
A graduate of the University of Utah with a B.S. in Finance, Marchant began his career with Shure in 2000 as international project manager for all regions outside the US, Asia and Europe. Only one year later, in August 2001, Marchant moved to Heilbronn, Germany, where he joined Shure Europe as marketing manager, a title he held until his recent promotion.
(Ruth Rossington)
