Laurent Rault - senior sales director for retail business in Western Europe
UK - Shure has announced the appointment of Laurent Rault as its new senior sales director to lead the company’s retail business in Western Europe, one of the key markets supporting Shure’s growth.
Laurent Rault brings to Shure more than 25 years of experience in audio, with a focus in the consumer electronics industry. Rault has solid knowledge and a background in managing all facets of distribution across Europe, including distribution partnership management, direct account management, digital commerce, product marketing, and digital marketing.
“We are excited to welcome Laurent to the team,” said Abby Kaplan, vice president, global retail sales, at Shure. “He has achieved extraordinary results during his tenured career, and we are convinced his expertise and deep industry knowledge will lead the European team throughout a successful journey in the coming years.”
“I’m honoured to join Shure,” said Rault. “I can’t wait to work with the team to bring our exceptional products closer to the customer, while enabling new business opportunities and regional growth.”

Latest Issue. . .