PLASA Member SigNET AC has been named North East regional winner in the Trade Partners UK National Languages for Export Awards 2001, in the category for small business, sponsored by NCM credit Insurance. The company, which specializes in the design and manufacture of voice alarm, paging and background music systems, won the award for changing its approach to doing business in a number of export markets.

Richard Sice, marketing manager told L&SI: "In order to be more competitive in international markets we have taken a strategic approach to the use of our human resources and policies. We have taken steps to hire people with native language skills and also to employ UK graduates who have studied a foreign language. In addition, we are taking a fresh look at our marketing documents and have translated key brochures and leaflets."


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