Industry software provider Stardraw has announced the appointment of Link srl as Premier Partner in Italy. The agreement was struck at the IBTS 2001 show in Milan and took effect from October 8th. David Morrison, sales manager for Stardraw explains: "We were particularly happy to build a relationship with Link because their profile and positioning is ideal for the current range of Stardraw products. As a leading Italian supplier of cable, connectors and connection solutions they have all the right contacts in audio, AV and lighting. Everybody in systems integration needs the 'glue' that Link supplies, and everybody in systems integration needs Stardraw. It's a perfect fit."

Link's managing director Assunta Fratocchi adds: "Link has built its reputation by observing and driving the technological evolution of equipment used for system interconnection. We are now implementing a new, long-term strategy to bring the best in software tools to our clients. This means offering the right products, dedicated staff, training and front line support. Of course, the Stardraw applications had to be the first in our portfolio since they are so particularly appropriate for all of the markets we service. Historically the acceptance of software in the Italian market has been slower than we might have hoped, but we have watched this software grow in popularity internationally and the time is now right for a concerted push into our domestic market."

Morrison continued: "With a market like Italy, product localization is important - Stardraw applications are already available in English, French, German and Portuguese and one of our first joint tasks will be to produce an Italian version. Thanks to the advanced architecture we use, the translation can be done by someone without any special software skills using any standard text editor in just a couple of days, without changing a single line of code in the Stardraw engine."


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