Australia - The organizers of Entech 2004 (5-7 April 2004), Australia's biennial entertainment technology exhibition, have reported a successful show, which offered visitors access to over 500 of the latest brands in the professional audio, vision, lighting, and staging industries. The new demo rooms were well received and in full flight allowing audio companies to turn on and turn up their products. Visitors truly got a hands-on experience both in the demo rooms and on the show floor.

Says ULA's Con Biviano: "We expected a great response - it's been two years since the last Entech, and there is so much new technology and product to show - but this is fantastic. It's fantastic not only for ULA, but also for the industry to get hands-on with the products. Many people, especially end users don't normally have that opportunity to see it all in one place."

Exhibitors were kept busy throughout the show as professional industry types bombarded them with questions and interest in all the new products unveiled during the show. Alan Graham from LSC Lighting says: "Quite simply, we were not prepared for the response we received at Entech. Quantity and quality of attendees on our stand was excellent and I could have done with one or two more staff to attend to everyone waiting to speak to us. We actually wrote up some very good orders at the show, which is very unusual for us."

Vistors took a great interest in the new style seminar program with the field trip to Hill Song Church filling up and our pre-show course selling out. "We had a sell out OH&S course on Sunday", said seminar manager Julius Grafton, "with 120 people in the Seminar room. We expected around 70, then had 90 bookings, and were caught hopping with 30 walk-ups buying tickets at the door."

Event manager Louise Brooks says: "I was overwhelmed with the response to this year's Entech. Key international VIPs travelled from 20 countries to see what new developments we have on offer. We also received an increase in the number of VIPs and top buyers present at this year's show. With well over 50% of visitors being interested in pro audio, lighting and vision it is good to see all three key sectors are receiving a high level of interest. There was also an increased interest in the staging products on display and 25% of visitors indicated automation and control as being one of their key reasons for visiting the show."

(Lee Baldock)


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