USA - With sales of its automated fixtures reported to be at an all-time high, Vari-Lite has appointed industry veteran Charlie Hulme as regional sales manager for the Western United States. Hulme has proven success in providing entertainment lighting systems for the concert touring, theatrical, architectural, corporate theatre, retail, nightclub and houses of worship market segments.

"We hit a home run with the Series 3000 fixtures," said Vari-Lite vice-president of sales Bob Schacherl. "The demand is amazing. I've seen nothing like it in my 20 years in the automated lighting industry. Because there are so many lighting professionals out there desiring Vari*Lite products, it was extremely important that we bring in someone who understands the industry, the tight deadlines and who knows what it takes to ensure that our customers' needs are met."

Hulme has spent seven years in the automated lighting industry with High End Systems, during which time he served as regional account manager for the mid-Western USA, special projects manager and also as sales manager for architectural projects. Most recently he was sales engineer for the System Integration Group at Audio Visual Innovations.

"It's an honour to join Vari-Lite, considering the role the organization has played in the industry over the years," Hulme said. "Given the history of innovation, commitment to quality and depth of resources available, I'm confident that the company will continue the tremendous growth its seen since it started offering products for sale only a few years ago."

(Lee Baldock)


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