West London Electrical, one of the UK's oldest audio distributors, is brought up to date with a new e-commerce website.
UK - West London Electric of Acton, London - one of the UK’s oldest commercial audio distribution companies - recently launched itself onto the internet with a full-blown, multi-discount website. The site allows existing and new customers alike to search the company’s virtual warehouse for any one of thousands of products from manufacturers including TOA, Denon, Shure, DNH, Australian Monitor, AKG and Audio-Technica, to name but a few. Each product entry is supported by a full description, making this site a source for knowledge as well as competitive pricing.

What’s more, users can produce their own quotation on the site - complete with sales literature if required - which they can choose to convert to an order at a later date. Marc Ryan, managing director of WLE and descendent of founder Charles Ryan (once known as the 'Gramophone King of Acton'), remarked: "Our family has been supplying audio equipment of one kind or another from this location in Acton High Street, London, since 1909. It’s been my privilege to ensure that the business is properly prepared for another century in this fast and ever changing industry by bringing all our product lines together on the internet."

West London Electric’s demanding technical brief was converted into reality by industry marketing company Kisska Design. "It’s been hard work ensuring that WLE’s business practice converts seamlessly to the web but we believe we’ve successfully addressed their needs," said Kisska’s Keith Dale. Prospective customers, consultants and the mildly curious need only point their web browser to the web address below.

(Lee Baldock)


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