On the day, top runners from White Light were dispatch supervisor Steve Smith, hire co-ordinator Josh Yard, and business development director Richard Wilson.
An avid runner, Wilson along with marketing manager Fanny Saint-Pasteur set up the challenge as a team activity and recruited colleagues to join the cause. "We started out as only a few and quickly became more than 20," said Saint-Pasteur. "The entire company and many in the industry were excited to see us take on the 10K and were eager to support us. It was a fantastic effort by all."
Wilson added, "The fundraising response was just brilliant and we were very glad to continue our support of the important work carried out by Light Relief."
White Light has a long history with Light Relief, supporting the organisation over the years with regular donations and special projects such as the White Light iPhone App, holiday donations in lieu of the company's Christmas card budget, and participation in bi-annual PLASA Golf Days. White Light's support of Light Relief is just one of many ways the company re-invests in the creative industries, providing sponsorship in the form of donations and production support for a number of charity events and non-profit industry organisations every year.
Individuals and companies can still donate to the cause online through the Team White Light Just Giving page: HERE. Donations will close at the end of business on Friday 4 April, 2014.
(Jim Evans)
