Barr, with his intricate understanding of production, together with Mike Chapman, meteorologist at the National Centre for Atmospheric Research, have created Perfect Storm. Designed to educate, advise, and implement weather safety procedures for any live event, their team is dedicated to changing the way the entertainment industry approaches weather.
Perfect Storm offers a direct approach to the needs of each client. With radar coverage around the world, a tactical weather strategy is created for accurate, down to the minute weather warnings. Providing summarized user-friendly details every 12 hours, events can customize what they need.
Along with a twice daily forecasts, the team works together with clients to optimize productivity during the most challenging conditions. With mobile weather stations, this applies to both venue sites and transportation, as well live events. Coordinating with drivers, for example, allows trucks and buses to avoid large patches of dangerous conditions, such as possible tornados, blizzards, or hurricanes. Sometimes, detouring only a few miles around the heart of a storm can insure a smoother, safer ride for all, and ultimately lower insurance rates for the show overall.
Since its launch in the summer of 2014, Perfect Storm has had the opportunity to work with Drake, the Susan G. Komen Foundation, One Direction's Where We Are Tour, Beyonce and Jay Z's joint tour On the Run, as well as several other one-offs. Invested in their client's success, each situation is addressed with fresh eyes in order to address each individual need.
"It is becoming mandatory for show managers to have weather emergency strategies," offers Barr. "So much is at stake. Not only the gear and performance are at risk, but the safety of every individual working or attending the event. Perfect Storm is able to make this as easy and effective as possible. It's an important duty that should not be overlooked."
(Jim Evans)
