Immersive video maps Adidas' 2014 FIFA World Cup tournament ball
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The party is set to attract some of Brazil's highest profile celebrities as well as international football stars Cafu, Hernane and Clarence Seedorf; who are also giving speeches during the live broadcast event. ESPN, FOX and GLOBO will all be airing the unveiling alongside 47 other broadcasters.
This is the first large-scale football launch party for Adidas and the first detailed video mapping of the Parque Lage mansion.
Adidas have created special 'FIFA tournament balls' since 1970. The name "brazuca" is an informal term that describes the Brazilian way of life.
The visual narrative for the 3D projection was developed through creat