ISE marks 20th anniversary with Casa Batlló projection
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Following Refik Anadol's mappings in 2022 and 2023, Casa Batlló has once again invited a renowned digital artist to transform the building into a canvas for technology-driven art. The chosen artist, Sofia Crespo, is a pioneer in exploring organic life and its evolution through Artificial Intelligence. Co-founder of Entangled Others Studio, Sofia is best known for her work with neural networks and machine learning, along with her huge interest in biology-inspired technologies. Her work, including Neural Zoo and Artificial Remnants, explores the potential of AI in artistic practice and its ability to reshape our understandings of creativity.
Sofia explains: "The great challenge has been to convey Gaudí's inspirations in a façade with a lot of personality and intricate details. I wanted to capture how he worked and thought, including the materials, the symbology, and his more spiritual dimension. It has been a fascinating project because it combines art and technology, the cultural legacy of Barcelona, and a creator whose work remains alive and is constantly reinterpreted by artists."
Mike Blackman, managing director of Integrated Systems Events, said: “We are excited to be working with Sofia Crespo and Casa Batlló to create what will not only be an incredible spectacle for ISE attendees, but that also allows us to say a huge thank you to Barcelona for hosting us each year. Casa Batlló is one of the most recognisable buildings in the world and I can’t wait to see how Sofia uses this unique canvas to create a thought-provoking and unforgettable experience.
“Sometimes, it can be difficult to explain to people what the amazing AV technology that visitors experience during our show achieves, but these spectacular digital artworks, and the creativity from artists such as Sofia Crespo, truly showcase AV technology in all its beauty. A big thank you goes out to the team at Panasonic who are a huge support for this breath-taking project.”
Gary Gautier, general Manager of Casa Batlló added: "Sofía’s creative universe is perfect for capturing Casa Batlló's essence, structures, and beauty, bringing a personal view that unites art and innovation, just as Gaudí did in his time."
Sofia Crespo's mapping at Casa Batlló will take place on 27 January and will be also live-streamed on the Casa Batlló website.
Sofia Crespo will also be presenting a keynote speech at the ISE Show Floor Stage in Hall 4, situated at the rear of the Content Production and Distribution Technology Zone on 1 February. The screening will run throughout the duration of ISE 2024.
