Business News

metaverse-solutions-division-for-filmdisguise launches Metaverse Solutions division
Friday, 27 May 2022

UK - disguise has launched its Metaverse Solutions division to continue development of live, virtual production and audiovisual location-based experiences for the metaverse.
While the metaverse is already defined as an $8 trillion dollar opportunity by Goldman Sachs, companies are still finding it challenging to navigate the technical elements needed to start building metaverse experiences.
disguise says its Metaverse Solutions will build on already existing disguise solutions that empower live events, audiovisual, location-based experiences and virtual production content in order to allow businesses to start taking advantage of the unique opportunities the metaverse has to offer.
Launched within the past two years, disguise’s extended reality (xR) workflow has powered over 600 productions in over 50 countries. These include the delivery of live events in the metaverse, such as Kaskade’s in Fortnite and Rocket League as part of its Llama-Rama event series as well as supporting launches for major brands like Gucci and Ferrari.
“Our mission is to help create experiences that challenge expectations. We believe in connecting the physical with the virtual worlds, to create Gateways to the Metaverse,” says disguise CEO Fernando Küfer. “Through this we will enable a world that fulfils essential human needs: to connect, to collaborate and to be included. The promise of the Metaverse is to unleash a new wave of opportunities for every kind of creator, including partners, brands, and performers alike.
“We have always focused on simp

hof--podiumtechniekPodiumtechniek to distribute HOF in the Netherlands
Wednesday, 25 May 2022

The Netherlands - HOF has appointed Podiumtechniek as a distribution partner in the Netherlands. Podiumtechniek specialises in custom-made stage technology solutions.
Bob Ages, co-founder of Podiumtechniek, comments: “We believe that with creativity there are no limits to what is possible on stage and at events and that there is a solution to everything - either with regular products or with tailor made solutions - and often a combination of both. HOF is one of the rare companies that offers both and we are glad to have the HOF products in our portfolio now and a manufacturer in our network that can design and deliver custom made solutions.”
Edwin Duivelaar, export & sales manager at HOF, adds: “With Podiumtechniek we share the same philosophy which is that no project is impossible and the crazier the idea the better. We are impressed by the creativity of Podiumtechniek and are delighted to enlarge our distribution network in the Netherlands with such a dynamic partner.”

 
 
The Week in Light & Sound
Tuesday, 24 May 2022

Alienating Audiences - Expensive ticket prices risk alienating audiences and exposing theatre workers to “further vulnerability”, BECTU head Philippa Childs has warned. The union boss was addressing recent uproar caused by the West End production of Cock increasing its top-priced seats to £400, before reducing them to £175 following a social media backlash. Childs described the “steep rise” in ticket prices as “deeply concerning for a sector that is trying to get back to pre-pandemic audience levels”.
“When faced with soaring ticket rates amid the ever-increasing cost-of-living crisis, audiences will have little choice but to cut back on the expense of going to the theatre, leaving productions out of pocket and exposing workers to further vulnerability,” she said.
The BECTU head also argued that increased ticket prices were not being reflected in workers’ pay. “The shutdown of the industry during the pandemic prompted many to leave the theatre industry in search of alternative work that provided better terms and conditions, resulting in a significant skills shortage across the sector. Poor pay is a major contributor to this issue and will continue to harm the industry if the problem is not addressed,” she warned.
Breakout Cancelled - A three-day music festival in Fife featuring Midge Ure and Big Country has been cancelled due to poor ticket sales. The inaugural Kirkcaldy Breakout Festival was due to take place on the town's Esplanade from 27 -29 May. But organisers have confirmed the event, which would have rais

 
ips-power-distro-01-teamIPS boosts power cable and distro stocks
Tuesday, 24 May 2022

UK - IPS has added over 30km of power cabling and 300 distribution units to its hire stock. This significant stock increase has already been hard at work supporting both IPS productions onsite, as well as meeting the needs of IPS’ range of trade hire customers.
Over the last few months, IPS have been working hard to increase hire stocks all the hardware needed for the distribution of temporary power at events. Close working relationships with suppliers have been essential whilst battling supply restrictions and varying lead times along with all the other pressures associated with coronavirus, along with tireless work from Joe Martin who leads the IPS service department.
“It really has been a non-stop few months for me and the team, but despite all the obstacles, we are pleased to now have an expanded and upgraded range of fully tested cabling and power distribution equipment ready to hire,” says Joe.
In total, around £750,000 has been spent on hardware that will provide many years of reliable service. All the new cabling has been made with tough black H07 cable and fitted with either CEE Form or PowerLock connectors. IPS now has an available hire inventory of more than 80km of mains cabling consisting of both single and three phase options, in 16A, 32A, 63A, 125A, 200A, 400A and 600A variants.
The 200A Power Lock range is new for 2022, with sets stocked in 5m, 10m, 25m and 50m lengths. All cabling is colour coded and labelled with length and ID details and has been electrically tested and logged on the IPS barcode-based inventory syste

 
 
enlightenedEnlightened invests in Ayrton Perseo IP65 Profiles
Tuesday, 24 May 2022

UK - Bristol-based event supplier Enlightened has recently invested in a stock of Ayrton Perseo Profile IP65-rated fixtures to service its busy schedule.
Enlightened specialises in full production services, supported dry hire, design, and delivery of permanent installations, as well as sales, skilled repairs and maintenance to a diverse range of clients and venues.
“Corporate and private parties and events, large outdoor events in winter, festivals in the summer, installation, sales - basically, we do everything for everyone!” says head of hire and production, Dave Thorpe. “Bristol is a good hub for small to medium companies to which, along with many small companies and theatres all over the country, we cross hire equipment. We therefore make a point of only investing in the very latest in top quality entertainment technology.”
Enlightened’s diverse fields of operation demanded a fixture that could also do ‘everything for everyone’. “When we make new investments, we look for a product that will fit into at least two markets,” explains Thorpe, “and that is exactly what happened with Perseo. On the one hand, it is a waterproof fixture but equally capable of working in a theatre environment; I also know that it will fit into any rock and roll or festival stage that we will do in the summer, and will happily sit outside at one of the large scale events we supply for the winter.
“We have a regular client in Scotland who will have a consignment of Perseo in operation from mid-October to January and I know the fixture will be fi

 
dali-2-certification-supports-interoperability-and-sustainable-lightingDALI-2 certification supports sustainable lighting
Tuesday, 24 May 2022

USA - The DALI Alliance is strengthening its focus on the DALI-2 product certification programme, including D4i, after ending registration of DALI version-1 control gear.
DALI-2 certification builds confidence in the interoperability of DALI-based devices from different manufacturers. As a standardised platform, DALI-2 mitigates concerns around proprietary technologies and vendor lock-in, and enables futureproof luminaire and system designs for sustainable lighting.
Driven by the DALI Alliance and building on the requirements of the international IEC 62386 standard, DALI-2 certification requires rigorous product testing. The test results are independently verified by the DALI Alliance. In contrast, DALI version-1 testing was less detailed and relied on self-declaration, without requiring third-party verification of test results.
DALI-2 certification is now available for all control gear types in common use, including those for colour control and self-contained emergency lighting. DALI-2 also includes a broad range of additional features such as storage and reporting of luminaire, energy and diagnostics data.
“DALI-2 certification has matured sufficiently that we no longer see the need to offer a registration scheme for DALI version-1 control gear,” says Paul Drosihn, DALI Alliance general manager. “We encourage all users to look for the DALI-2 or D4i logos, which confirm that the product is certified by the DALI Alliance and is fully compliant with the relevant specifications.”
DALI version-1 registration was only available fo

 
 
apex-press-release-photoFulcrum Acoustic to distribute Apex amps in US
Tuesday, 24 May 2022

USA - Fulcrum Acoustic and Belgian amplifier manufacturer Apex have announced an exclusive distribution partnership that will see Apex CloudPower installation amplifiers introduced to the US.
CloudPower is a family of four-channel Class-D amplifiers with integral DSP. Available in four models ranging from 350W to 3000W per channel, CloudPower amplifiers can be monitored and controlled remotely from any device without the need for a site visit.
Stephen Siegel, Fulcrum Acoustic president, welcomed the new relationship. “I've known [Apex MD] Paul van Hees for many years,” he says. “When Paul sent us a CloudPower amplifier for evaluation, we immediately saw the potential for these amplifiers in the USA. The combination of pristine audio performance with the ability to control amplifiers remotely makes CloudPower a compelling solution for many applications.”
“The Fulcrum Acoustic team shares our insistence on audio excellence and has an unrivaled reputation for red carpet service and support,” adds Van Hees. "I cannot imagine a better partner to introduce our brand and our CloudPower amplifier range to integrators and end users in the United States. I look forward to a long and fruitful partnership.”
CloudPower will make its USA debut at the Fulcrum Acoustic stand #W3017 at InfoComm 2022, taking place in Las Vegas across 8-10 June.

 
getty-singDPA selected for Getty Music Sing!
Friday, 20 May 2022

USA - Established in 2017, the Getty Music Sing! Worship Conference was designed not only to be a live event, but an experience that stays with you 365 days a year. Founder Keith Getty took inspiration from Martin Luther’s teachings and congregationally led musical style, and initially created the musical worship conference to celebrate 500 years of Luther’s work.
With in-person attendance and online livestream viewing opportunities, conference registration granted participants unlimited access to talks, worship services and concerts. As miking a diverse arena event proved to be an unusual challenge, an appropriate solution was needed, leading Getty Music engineer Dan Myers to reach out to music retailer Sweetwater. To complement the large event space, range of speakers, and variety in musical genres performing, an array of microphones from DPA Microphones was selected for clarity and ease of use.
Getty Music is no stranger to DPA Microphones, with the brand’s 4099 Instrument Microphone having been used for years on all the violins and some guitars at the Sing! Conference, and subsequently also on the piano. DPA’s d:facto 4018VL Vocal Microphone was later added to the conference’s repertoire, for a natural sound that was unattainable with any other mic.
The most recent conference boasted over one hundred microphones from DPA, with a selection of older DPA headset microphones and 4099 Instrument Microphones also cross-rented for the orchestra, which made the difficult arena audio easily manageable.
“After we switched over to the

 
 
esc-2022Claypaky features at the Eurovision Song Contest
Friday, 20 May 2022

Italy - The 66th edition of the Eurovision Song Contest was held by the EBU at the PalaOlimpico in Turin, attracting a TV audience of 200m and - for the first time in three years - there was an almost full audience at the venue.
RAI RadioTelevisione Italiana, as host broadcaster, took the lead in setting up the stage, which this year revolved around The Sun Within designed by Francesca Montinaro, an ambitious new stage concept based on the light of a kinetic sun. The multilevel stage set-up was complemented by spectacular waterfalls, large LED video walls and - as always - an impressive array of lights ready to set the competing artists' shows on fire.
Claypaky was there with over 400 lights, including 120 Sharpy X Frame, 64 Xtylos, 25 Mini Xtylos, 42 Arolla Profile HP, 25 Stormy CC and 144 Sharpy Wash units. Particularly prominent among them all were the new Claypaky Sharpy X Frame hybrid lights, which flanked the two side catwalks that led from the upper stage down to the stage below.
The Claypaky Xtylos fixtures were arranged along the two top side edges of the structure and were particularly visible in the fanned-out coloured light that cut through the audience. They also had the essential task of creating the lighting effect that accompanied the presentation jingle at the beginning of each song.
The Claypaky Mini Xtylos HPEs were fitted in unusual places: thanks to their great compactness, they were installed inside the stage-side trapdoors, from which sharp blades of coloured light shot out. The Claypaky Arolla Profile HPs and Sha

 
main-light-chauvet-color-strike-m-shop-testMain Light extends Chauvet inventory
Thursday, 19 May 2022

USA - Main Light has recently added Chauvet Professional’s Color STRIKE M LED strobe/wash luminaires to their offerings. These new units are already in stock in Main Light’s three shops in Wilmington, DE, Nashville and Las Vegas.
“We have taken delivery of a significant inventory of the Chauvet Color STRIKE M units across all three of our locations,” says Main Light CEO Randy Mullican. “This equipment decision is in line with Main Light's commitment to being aware of, and responsive to, the needs of the wider industry we support as a dry hire company. In fact, we have even more of the units on order as we are seeing a high demand for them from our clients.”
Chauvet’s Color STRIKE M, using RGB and white LEDs, is an IP65 rated motorised strobe/wash with two ultra-bright, white light tube elements surrounded by a colour-mixing and pixel-mappable face.
Among the features that are making the units popular in the industry, Mullican explains those which Main Light particularly took note of, “Our team really likes the IP65 rating of the Color STRIKE M units to protect from water and dust. Many of our customers have festival jobs and the IP65 rating is a great addition to this product type. Also, the dual row of the white LEDs for a strobe is another great feature of this product. We can see why demand is building for the units among our clients.”

 
 
hof--tretiHOF appoints Treti as distributor for Italy
Thursday, 19 May 2022

Europe - HOF has announced Treti as a new distribution partner for Italy. Treti has more than 40 years of experience in live events, trade shows, theatres and the film industry, and disposes of a distribution and service network throughout Italy.
Daniele Melis, managing director at Treti, comments: “We always carefully research the products that we choose to distribute in order to ensure we fully satisfy our customer needs. Therefore, it came as a natural choice to add the HOF brand and their trussing portfolio to our range of products.”
Edwin Duivelaar, export & sales manager at HOF, adds: “We are delighted to enlarge our European footprint with a very well established and recognized partner for the Italian market and look forward to a very successful cooperation and partnership with Treti.”

 
warrantyBaldwin Boxall introduces seven-year warranty
Wednesday, 18 May 2022

UK - Since its formation in 1982, the Baldwin Boxall brand has become a steadfast symbol of reliability and quality. Celebrating 40 years the company has announced the introduction of a seven-year warranty on all its own manufactured products purchased on or after 17 May 2022. The news was revealed to all at Firex in May.
The announcement is seen as proof of Baldwin Boxall’s confidence in their products and sends a strong message to anyone considering their options when choosing life safety communication systems.
Commenting on the introduction, Nick Baldwin, sales & marketing director at Baldwin Boxall, stated, “We are delighted to be making this announcement which, I feel sure, will provide further reassurance to customers and users of our systems. We are often made aware of systems installed 15 years or more ago, which are still fully functioning and in daily use. We really value the strong relationships we have with our customer base and the extension on our warranty is likely to reinforce this further.”

 
 
bradfordPAS supplies visuals and audio for PPP event
Wednesday, 18 May 2022

UK - The People’s Property Portfolio (PPP) is a community benefit society with a mission centred on urban regeneration. Determined to create real community spaces in a way that is social and authentic, the society aims to secure buildings through community ownership to help develop social enterprise and support cultural activity. The society recently launched its work in Bradford, marking the occasion with an event at Assembly Bradford, a creative workspace for freelancers, remote workers, small businesses and creative organisations.
To complement the presentation of its vision inside the building, PPP engaged arts company The Brick Box and artist Fabric Lenny to create an eye-catching and dynamic live artwork on the Assembly’s exterior frontage. The Brick Box producer Harry Jelley consulted with Bradford-based Pro Audio Systems (PAS) over the best way to achieve the artist’s aims. As well as its long-established presence in the world of professional audio, PAS also has available a full inventory of specialist video and lighting products, which can be deployed by its expert team for projects on every scale.
Joel Sheldon, project manager for PAS, comments, “We worked closely with Harry to ensure that we exactly met the brief. We’ve supplied equipment for a number of live visual art installations and always taken very careful account of what the artist wants to achieve.
“We provided two Panasonic PT-RZ 970 projectors, with short throw DLE-085 lenses, stacked on Rig Tec frames to project Fabric Lenny’s animation onto the building. The pro

 
holoplot51222Holoplot wins stand design award at ISE
Wednesday, 18 May 2022

Spain - Holoplot took the prize for medium sized stand in the ISE 2022 Stand Design Awards, organised by Exhibitor magazine.
Every stand on the ISE show floor at FiraI Barcelona, Gran Via was automatically entered in the free competition and judged on site by an international panel of designers and exhibition-industry experts. Finalists selected in each of the four size-based categories were notified on the show floor, and the winners were announced at an awards ceremony.
Other winners included Luhkee, Vestel and Sony

 
 
roadie-gamesInaugural Roadie Games join Kartfest 2022
Wednesday, 18 May 2022

UK - The Roadie Games will take place alongside this year’s Kartfest, charity Backup has announced. Described as a “fun-filled addition” to the main event, the Roadie Games will include tests of strength, endurance and industry skills such as a Socapex Tug of War, Radio Mic Challenge, Followspot Small Bore competition, and Lamp and Spoon race.
The Games will run alongside the annual industry karting day with drivers and non-drivers encouraged to enter. New entrants specifically for this event are also welcome.
Teams, companies and sponsors are invited to register their interest in taking part at kartfest@backuptech.com

 
plasaPLASA Focus Leeds makes a triumphant return
Tuesday, 17 May 2022

UK - After an unavoidable two-year hiatus, PLASA Focus Leeds made a triumphant return to the Royal Armouries from 10-11 May for the 12th edition of this much-loved industry event. With visitor levels exceeding expectations, the strong sense of industry unity on the show floor could not be ignored. Following the successful return of PLASA Show to London Olympia in September 2021, PLASA Focus Leeds provided the first opportunity for the industry in the north of the UK to reconvene for what remains a key social and business event for the sector.
Taking place across two days and with its usual capped stand size format, the enduringly popular show once again provided a relaxed and convivial atmosphere for networking, business, product presentations and demos. Visitors returned in large numbers to get hands-on with the latest tech, and to meet face-to-face with industry friends and colleagues once more.
Phillip Norfolk of the show’s headline sponsor Ambersphere Solutions comments: “PLASA Focus Leeds is important to us as an industry; this is THE show to come to and talk to people about the industry about what is going on.” Sennheiser’s Kevin Gwyther-Brown agreed, saying: “Being back at the show this year is just fantastic - quite honestly, you couldn’t have wished for a better comeback!”
This sentiment echoed throughout the Royal Armouries, with ETC’s Graham Parker saying: “PLASA Focus Leeds is always a really social show. We get to see a lot of people, there is a big crowd around already!” While Eva Gerlach of Indu Electr

 
 
The Week in Light & Sound
Tuesday, 17 May 2022

Review Programme - Arts Council England’s future is to be considered as part of a government review into all arm’s length bodies, which could see some bodies scrapped and significant savings demanded from those that remain. The newly launched Reviews of Public Bodies programme, run by the Cabinet Office, will examine the operations of all arm’s length bodies in England and assess whether "they should be abolished or retained", as well as whether money allocated to them is spent effectively. Savings of at least 5% per organisation should be identified as part of the review process.
The department will lead reviews in charge of each public body, meaning the Department for Digital, Culture, Media and Sport will be asked to review the public bodies it sponsors, including the Arts Council, the BFI, the National Lottery Community Fund and Historic England.
At present, arm’s length bodies in England spend more than £220bn each year and employ more than 300,000 people. The review programme, launched by Jacob Rees-Mogg, minister for Brexit opportunities and government efficiency - will seek to ensure public bodies are both a “necessity” and “accountable, efficient and effective”. Rees-Mogg said: “Reviews will consider whether the body should be abolished or retained; whether it should continue to deliver all of its functions; and whether it has an effective relationship with its department.”
Supper Songs - A diner featuring singing waiting staff who will serenade customers with musical theatre songs is to open in the West E

 
the-panel-discuss2Entec UVC SafeClean carries out COVID-safety seminar
Tuesday, 17 May 2022

UK - During last week’s PLASA Focus Leeds, Entec UVC SafeClean presented its research on creating COVID-free environments and busted some of the myths surrounding pathogen eradication.
Entec UVC SafeClean specialises in environmental germicidal disinfection, effective against COVID-19 variants as well as all other viruses. During the seminar at the Bury Theatre, Entec Group chairman Nick Pendleton presented scientific research on creating COVID-safe environments. He opened up by asking the audience several questions relating to their own personal COVID experience, and some 80% stated they expected COVID disruptions to continue, and almost as many said they had been involved in an event affected by COVID. “I was very surprised to receive such a strong view that the risk and problem had not gone away,” reflects Pendleton.
Aided by a portable Goldensea UVAIR 216 ultraviolet purification unit, in the seminar hot seat were Dr. David Lawrence, a member of the Royal College of Physicians and former GP, and consultant Adrian King of Strategia Group, who among his many roles is Visiting Researcher and Lecturer at Imperial College London Business School. They were led by Pendleton through a list of 11 COVID-related topics, ranging from an explanation of the different forms of UV and the importance of correct product selection; the role of HEPA ventilation filters; why viral load wasn’t discussed more; the effectiveness (and fallibility) of other device deployment (and poor selection), and most importantly, how UVC can help avoid future lockdowns and at the

 
 
rodeRØDE hosts AES event for CRAS students
Monday, 16 May 2022

USA - The Conservatory of Recording Arts & Sciences (CRAS), a leading institution for audio engineering education, has announced that RØDE US product specialist and CRAS graduate Ryan White recently participated in an event at the CRAS Gilbert, Ariz. campus. White worked alongside CRAS students during the day, demoing and introducing the students to a number of RØDE instrument microphones during instrument clinics. In the evening, White hosted an AES event for the CRAS student chapter.
“It’s always a pleasure to have Ryan join us at his alma mater to host such amazing events for our students,” said David Kohr, CRAS AES faculty advisor. “His events are always the perfect mix of fun and education. Over the years, Ryan has shown us that he has a way of bringing the students in and educating them in a fun and exciting way and this event was no different. We always have a good time when RØDE comes to town.”
White, armed with a case of RØDE microphones, took part in classes during the day and then hosted an AES event that evening. First, CRAS students utilised and learned from White about several RØDE mics during a band clinic, including the NTK, NT3, NT1, and K2 for drums, and the NTR and NT2a for guitar tracking. In the evening, White hosted an AES event in CRAS’ 6,000 sq. ft. live sound room equipped with a full stage and PA where student musicians performed as a way to demo the RØDE microphones they had learned about earlier in the day.
White was already working in the music industry prior to entering CRAS, and he wanted to move

 
ahniclenNicLen grows Cameo stocks with OTOS
Monday, 16 May 2022

Germany - In 2018, Cameo celebrated its debut in the NicLen rental park with the Zenit Series. Since then, the dry hire provider has been adding Cameo products to its line-up year after year. Now, in addition to the Zenit W600 and W300 outdoor wash lights and the Opus Series moving heads, the dry hire range also includes the F Series Fresnel fixtures.
With investments in OTOS H5 beam spot wash moving heads, NicLen has also recently added Cameo’s new IP65 hybrid highlight to its inventory – the first supplier worldwide to do so. In addition to the OTOS H5, NicLen has completed its portfolio of Cameo F Series products with the F1 Fresnel spotlights and the F2 FC, and it also offers the new Zenit W600 SMD, an even brighter version of the successful Zenit outdoor wash lights.
With the OTOS H5, Cameo is directly addressing the needs of professional lighting designers and rental companies looking for a fully road and rider-ready hybrid fixture for indoor and outdoor use. The OTOS H5 features a combination of high light output (19,000 lm), IP65 certification, three-in-one hybrid flexibility and a low weight of only 33 kg, making it the lightest product in its performance class.
The Cameo OTOS H5 is now available at NicLen, and the hybrid spotlights got in their first usage in early April, during the christening of the new AIDAcosma cruise ship in Hamburg.
“With the OTOS H5, we deliberately invested in a hybrid moving head that can be used flexibly in the outdoor sector and thus meets the increased demands of the market,” explains NicLen CEO

 
 
bosenovotelmegeveAccor selects Bose as global supplier
Monday, 16 May 2022

Europe - Bose Professional has announced that hospitality operator Accor has selected Bose Professional as an official global supplier for integrated sound system solutions. All the group’s growing portfolio of properties will incorporate the Bose audio experience.
Bose Professional offers a wide range of solutions specifically designed to enable bespoke audio systems that installed in hotels around the world such as Sofitel Arc de Triomphe in Paris, Le Louis Versailles Château Hotel – MGallery in Versailles and Hôtel Novotel Megève Mont-Blanc in Megève.
“Bose Professional is a world-leading brand and most recognisable in the professional audio space,” stated Manuel Garrido, corporate category manager at Accor. “We are so delighted to offer our franchise partners access to such an impressive range of solutions, providing a variety of features to meet their needs - regardless of how unique a space might be.”
“Bose Professional has a long-standing relationship with Accor that goes beyond our shared commitment to creating exceptional audio experiences,” said Hans Vereecken, sales manager, EMEA at Bose Professional. “We’re delighted that our agreement is official as it will continue to strengthen our future endeavours.”

 
pixotopePixotope announces expansion in APAC region
Friday, 13 May 2022

APAC - Pixotope has announced partnerships with several key broadcast companies in South Korea, Hong Kong, Taiwan, China, Japan, The Philippines, India, Malaysia, Myanmar, Thailand and Singapore. Following key staff appointments, the deals follow a number of successful virtual production collaborations using Pixotope in the region.
Together with Pixotope, new distributors TechTwist Corporation, Elevate Broadcast, DB Productions, Great Wheel, Starlight, Bright Media, DongHwa, Mitomo, Kadinche, Jadason, Getop and StageFor will facilitate the adoption of Pixotope’s virtual technology in new regions and broadcast sectors.
Dennis Breckenridge, CEO of Elevate Broadcast, notes, “Pixotope has not only technical superiority but a business model enabling the adoption of virtual technologies into many new markets. We feel that the ease of use, open standard support for plugins, high-quality output, but most importantly, the ease of use helps set Pixotope apart.”
Soko Aoki, CEO at Kandiche Co comments, “Having successfully created projects using Pixotope for quite some time, we think the solution is the perfect fit for the Japanese market, and are thrilled to be working with them here in Japan and sharing their technology.”
Andrew Tan, VP of Sales (APAC) at Pixotope says, "As well as expanding our own team, we're delighted to be working with our new channel partners in the APAC region. To say Pixotope is growing is an understatement. The company has sustained a long period of expansion that matches the global demand for high-level, virtual produ

 
 
robe-albertRobe UK joins sustainability initiative
Friday, 13 May 2022

UK - Robe UK has joined the albert initiative, a BAFTA-owned and industry run organisation dedicated to raising awareness and empowering professionals and companies working in film, television, commercial and other screen-based media productions to operate as sustainably as possible.
One of their aims is to build an accredited network of equipment suppliers, and as a lighting supplier to many rental companies active in these sectors, Robe UK appreciates the value of the albert Initiative’s work as a broader part of the entertainment technology industry.
BAFTA highlights two key responsibilities in helping to reverse climate change, firstly making changes to its own working practices and Awards ceremonies – it hosts the high-profile annual BAFTA Awards celebrating the best British and international contributions to film – and to support and inspire all screen industries as they transition towards a Net-Zero future through albert.
As a brand, Robe has been committed to producing and promoting more environmentally friendly professional lighting products for several years – both in the products themselves and in the production process.
Supporting the albert Initiative underscores this commitment right now and looks to the future.
“It will help accelerate spreading the message about slowing and stopping climate change on multiple levels and stress the importance of productions being carbon neutral. Having information about where they can source products and technology to help achieve this goal is a vital resource,” commented Da

 
holoplotHoloplot partners with Creative Technology in UK
Friday, 13 May 2022

Europe - Manufacturer of innovative 3D audio technology Holoplot has announced its partnership with Creative Technology, adding Holoplot products to Creative Technology’s audio portfolio. This partnership marks the arrival of Holoplot’s audio performance capabilities in the UK.
Consisting of Modul 96 and Modul 80-S, Holoplot’s X1 product line is a new category of sound system, granting users a previously impossible level of control over sound. Holoplot technology provides a broad range of practical and creative capabilities - whether solving challenging acoustics in complex environments or adding authenticity and depth to immersive spaces.
The synergy between Holoplot and Creative Technology was underlined at Creative Technology’s conneCT Open Day in December 2021 - where the company invited a diverse group of designers, creatives, and users from various industries to a UK presentation of Holoplot X1. The audience was treated to a demonstration sequence showcasing the system’s various use cases, which highlighted its potential for delivering unique sound-based experiences.
Ryan Penny, head of sales at Holoplot says, “From our first meetings Creative Technology immediately recognised the potential of our technology and its applications. As the first Holoplot partner in the UK, Creative Technology will be able to extend their leading role in delivering game changing audio solutions for their clients’ ambitious projects.
“Very quickly both Holoplot and Creative Technology recognised the opportunity in coming together and like us

 
 
 
 
 
 
 
 
 
 
 

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