Business News

boseBose completes installed sound EMEA tour
Friday, 6 December 2019

Europe - Over the past five weeks, Bose Professional has hosted Installed Sound Expansion events in 10 cities across Europe and the Middle East. Over 900 dealers, integrators, consultants and end users visited Bose offices and external venues to experience a two-hour showcase of some of the latest audio solutions that are now available.
These events were the culmination of the launch of over 50 new products earlier this year. The Installed Sound Expansion has one goal: to provide consultants and integrators with the components they need to deliver complete systems - from simple, repeatable background music systems, to sound reinforcement, to more complex, networked, and distributed solutions.
To accurately demonstrate how the expanded lines of loudspeakers, amplifiers, processors and controls can provide flexible, full audio solutions for more spaces than ever, the listening experiences were focused around two key verticals, Hospitality and Education. During the sessions, complete audio solutions for small, medium and large installations were carefully explained alongside a wide range of listening experiences.
Guests were able to experience the full and consistent coverage of the new, aesthetically designed DesignMax Premium surface and ceiling loudspeakers as well as the EdgeMax In-Ceiling Premium loudspeaker, the Panaray MSA12X steerable column line array as well as ArenaMatch Utility loudspeakers and MB210 compact subwoofers. Some events also featured demonstrations from the DeltaQ range of ArenaMatch stadium loudspeakers and ShowMatch portabl

j4design-and-btsJ-4 Design backs Behind The Scenes
Friday, 6 December 2019

USA - Behind the Scenes has announced that J-4 Design has become a Pledge-a-Service partner by pledging to donate a percentage of their fees from theatrical lighting equipment repair to the charity. This represents a percentage of the gross labour charges from every repair order or outsourcing contract.
J-4 Design focuses on architectural and theatrical systems sales and equipment repair services. They provide the highest level of customer support for all types of architectural and theatrical systems. From consulting to sales and installation, they provide open and honest assistance unparalleled in the Middle Atlantic Region. J-4 Design understands new equipment is not always the best option and are staffed with experienced technicians focused on being your equipment repair center for lighting and rigging. With over a decade of providing cost effective alternatives to replacing gear, they have the knowledge to repair equipment quickly and at a low cost.
On announcing the pledge, founder Scott ‘Scooter’ Wasserberg states: “I’m doing this because I was once in pain and dealing with my own personal mental health crisis and trying to find ways to pay the bills and find a new job and just not feel down. Our Pledge-a-Service commitment speaks to the heart of the company’s mission, to build partnerships and find solutions. Behind the Scenes provides solutions for many in our industry. By repairing equipment, we in turn help to repair each other.”
Rick Rudolph, the chair of Behind the Scenes, comments: “We are so pleased to welcome Scooter an

aruba-and-datacentrixVWV commits to PixelPlus LED
Friday, 6 December 2019

South Africa - VWV Technical Business Unit has invested in PixelPlus’s LED visual solutions through Stage Audio Works. As an experiential agency that serves as the technical partner to VWV Group, the company hosts events and buys equipment based on these shows or specific client requests.
The VWV team was looking to purchase something that would stabilise its portfolio and deliver an experience above and beyond for its clients. Following discussions with the team at Stage Audio Works and comparing the proposed solutions against other options, VWV eventually chose LED panels by PixelPlus due to the ease of set up and the visual beauty the solutions presented.
“Over recent years, we have used projection,” explains Martin Slabbert, VWV technical manager. “Projection can be great, but it’s never quite the same as LED. We looked at purchasing LED purely so we could stay on top of the game and serve our clients with a better product. The quality and the resolution that Stage Audio Works showed us with their PixelPlus solution was brilliant.”
The LED boasts a versatile system with easy set-up and configure, something that was very important to Lerato Moroe, VWV business unit director. “I am not an AV guy, but I’ve helped set up the LED system and it’s quite straight forward,” he states. “What I like especially is that it doesn’t make a mess. With most modern screens, you find the cabling to be a nightmare, but with this it was quick to set up and it’s always neat and tidy at the back. I don’t think I’ve ever seen the back of a

showcasefacebookeventphotoStage Electrics to host 2020 showcase
Friday, 6 December 2019

UK - Stage Electrics has announced it is hosting a showcase for lighting, audio, trussing and staging equipment in January in Bristol.
Taking place on 29 January 2020 (Wednesday) at the SS Great Britain, the event is free to attend and will run from 2pm to 7pm, with drinks being served after 5.30pm. Over 20 manufacturers will be in attendance, including leading theatre brands Sennheiser, ETC, DiGiCo and Yamaha.
"This event will be the perfect opportunity for those who work within the industry to see and get hands-on with the latest products. Alongside live demonstrations, there will be three interesting seminars, as well as an exciting pyrotechnics display," says the company. Those wishing to attend can secure free parking if they register for the event by 20 December.

prismlogotallblkcopyPrism Sound appoints first pan-US distributor
Friday, 6 December 2019

USA - Prism Sound, part of Audio Squadron, has appointed Full Scale AV as its first ever exclusive USA distribution partner for all its products including SADiE.
Full Scale AV has been a distributor of professional audio and music products in North America since 2005. The company provides sales and support of industry leading hardware and software products for musicians, live sound, recording, film/video production and commercial installations.
“We are very excited to begin working with one of the most respected and trusted audio distributors in the States,” Prism Sound & Audio Squadron CEO James Woodburn comments. “The added bonus is Full Scale AV already distribute Tracktion products, so this neatly brings all the Audio Squadron Products under one distribution umbrella in the USA.”
In addition, Prism Sound has also appointed dBm Pro Audio in New York City, along with their affiliates, as the company’s authorised service centre extending support in the key hubs of NYC and LA. Further to this, long-time Prism Sound specialist, Frank Oglethorpe has re-joined the team to handle US technical support, rounding out a comprehensive localised customer support strategy.
(Jim Evans)

bert-van-horck-vms-live-2VMS Live opens London office, adds staff
Thursday, 5 December 2019

UK - Specialist live music and venues company VMS Live is undergoing “a significant business realignment” following the appointment of its new CEO Bert Van Horck in September.
The company has set up a new marketing department and is moving into new premises in London’s Kings Cross area in January 2020. The new office will house the company’s booking department, ticketing, marketing and music department, as well as central services such as finance and HR.
Van Horck comments: “We have taken a very close look at the heart of the company and consulted with the great team of people working here and fantastic clients to make some well-informed, bold decisions. To align our aims and those of our clients’ we will invest in new systems, a new office, create a new marketing department, for which we have appointed two marketeers. This signals our ambitions to help our clients grow their businesses and expand our portfolio of venues.”
Ioana Mosteanu has joined VMS Live as head of the new marketing arm. She will also take charge of the ticketing department including the dedicated Hull Box Office, which is managed by Mark Hall. Yara Magarino, a new digital marketing and design specialist, has also been appointed to this team.
Van Horck adds: “Reflecting this fresh approach, we have refreshed our branding to better reflect the dynamic course we are setting on, concentrating on supporting mid-sized and university venues.”
Elsewhere in the company, Aoife Niblock has been promoted to northern regional manager, supervising the venues VMS

icelandProlights appoints distributor for Iceland
Thursday, 5 December 2019

Iceland - Prolights has appointed Exton as its new distributor for Iceland.
Exton’s Vignir Hreinsson (project manager) and Sigurjón Sigurðsson (sales manager) comment: “Our motto is ‘ambition built on equality, cooperation and fun’. We take great pride in assisting our clients in any way needed and delivering on time world class services. It means a lot to us to be able to work in this kind of industry.
“When we first approached to Prolights, we immediately appreciated their vision, intuition and quality. Prolights’ broad selection of equipment really impressed us.”
Paolo Albani, international sales manager for Prolights, adds: “Exton shares our philosophy and they are well known as a top products supplier in their country. I have no doubt that their expertise will help Prolights gain popularity throughout Iceland and we are beyond proud they joined our team.”
(Jim Evans)

adjULA Group to distribute ADJ in Australia
Thursday, 5 December 2019

Australia - ADJ entered a distribution partnership with the ULA Group for Australia and New Zealand on 1 December. 
Established in 1992, ULA supplies rental houses of all sizes as well as supporting major installers who provide clients with market-leading visual solutions and services. Working from three offices spread across Australia, in addition to a dedicated facility in New Zealand, the company demonstrates versatility and commitment to each project it undertakes, whether a standalone display for an event or an extensive collaboration with a publicly listed corporation.
“We are extremely excited to extend our partnership with ADJ Group and include the world renowned ADJ product range in our portfolio,” comments Cuono (Con) Biviano, managing director of ULA Group. “The globally strong ADJ brand represents a vast range of innovative products with great ROI and proven reliability supported by a strong warranty program, all perfectly suited for the mid-market. We look forward to working with all the team at ADJ and growing the brand throughout Australasia.”
“ADJ’s product range has matured over recent years from our DJ/club roots to the point that we now offer an unrivalled line-up of professional fixtures targeted at the broad mid-market of the entertainment lighting industry,” adds ADJ’s President, Toby Velazquez.
“As we continue to expand more heavily into the rental, touring and event production sectors, I am excited to be partnering with the ULA Group to grow our market share in Australasia. It is a company with a soli

blond-productionsBlond Productions invests in Robe Esprite
Wednesday, 4 December 2019

South Africa - Over the past few years, Blond Productions has established a strong reputation as a leading supplier of turn-key technical solutions for the live events, television and film industries across Africa.
In line with the company’s commitment to maintaining the highest technical standards, company owner, Christiaan Ballot, and the Blond Productions team have recently taken delivery of 12 Robe Esprite fixtures from DWR Distribution, Robe’s African distribution partner.
“Blond Productions services a niche clientele, and the industry has come to rely on us to bring the latest and best in production lighting to the table. We always try to invest in technology that ensures that we not only meet, but exceed our client’s expectations, and which sets us apart from the competition,” Christiaan points out.
According to Christiaan, Blond has been looking to replace its ageing discharge fixtures for some time, as their existing inventory of Robe MMX Spots was becoming less economical to run. “With lighting in a studio setting, you need to run fixtures for hours on end. Older units consume much more power in comparison to newer LED-based light sources and have bulbs that need to be replaced more frequently. As such, while the MMXs still offer high-quality lighting, they are a lot more expensive to run than newer products on the market, which we wanted to address with our latest acquisition.
“Purchasing new fixtures represents a sizable investment for Blond, and we wanted to be sure that we would be getting workhorse lighting that

joecoJoeCo moves into GCC with Provision AVL
Wednesday, 4 December 2019

UAE - JoeCo is growing its reach in the Middle East thanks to a new distribution relationship with Provision AVL. The Dubai-based distributor will now represent the brand across the GCC region and follows hot on the heels of a similar deal with Boujikian Bros in Lebanon. The new relationships mean that the manufacturer has direct representatives in every territory across the Middle East.
“We had been looking for some time to find the right partners for JoeCo in Middle Eastern territories,” explains Graham Murray, business development at JoeCo. “We feel it is important to have strong partners and a local presence to promote and backup JoeCo equipment sales. Provision AVL can provide the facility to support local customers and effectively promote JoeCo solutions to the Middle Eastern markets. After spending a few days with Kevin and seeing him and his team in action, it became clear that Provision AVL would be the perfect partner for JoeCo’s business for the GCC.”
“JoeCo is one of the leading multi-track recorder and player manufacturers in the world, and with its award-winning Blackbox range, we felt that it would complement the audio brands that we already represent,” adds Kevin Boujikian, general manager at Provision AVL. “The brand deserves further growth in the region, and that happens with more exposure, demos and end-user training.”
The initial stages of the relationship saw JoeCo equipment displayed on the Provision AVL booth at Prolight + Sound Middle East in Dubai, generating a positive response from visitors. “The suppor

The Week in Light & Sound
Tuesday, 3 December 2019

Call to Arms - Industry leaders including National Theatre bosses Rufus Norris and Lisa Burger and Bristol Old Vic’s artistic director Tom Morris are calling on the sector to band together to fight for increased arts investment from a new government. They have issued the call to arms in an attempt to undo the effects of austerity-era cuts.
Their demands for increased arts funding from central government come alongside warnings that the regional theatre sector could “fall over” if support does not increase, and that the crisis facing organisations nationwide is “sharper and more acute” than has so far been publicly acknowledged.
As the UK prepares to head to the polls and with both Labour and the Conservatives promising a boost to public spending, theatre bosses have claimed now is the moment for a major policy shift around arts funding.
Morris said: “It is fantastic that militant austerity is now under review, and it is fantastic that there is more investment being talked about in health, social care, education and policing. But let’s not at the same time miss the opportunity of assessing what the impact of investment could be in the creative sector, the only sector of the economy that has grown year on year over the past 10 years.”
Theatre Collapse - Claims totalling more than £378,000 have been made against the collapsed Shakespeare’s Rose Theatre. The pop-up venue ran in York and Blenheim Palace in Oxfordshire this summer under the company Shakespeare’s Rose Theatre Ltd. However, the company began liquidation pro

moesgaardpressimage2Genelec helps turn disaster into success
Tuesday, 3 December 2019

Denmark - Designed by award-winning architects Henning Larsen AS, Moesgaard Museum (MOMU) is one of Denmark’s leading attractions. Built into and rising up from the rolling hills overlooking Aarhus Bay, MOMU blends ancient artefacts with modern technology to bring the past alive.
The latest exhibition, Bound for disaster - Pompeii and Herculaneum, brings to life the events that unfolded around the devastating eruption of Mount Vesuvius in AD 79, killing an estimated 2,500 people. The sound design for this new audio-visual experience was created by exhibition soundscape specialist, Søren Bendixen of Audiotect, and is built entirely around Genelec’s new 4430 Smart IP loudspeakers. Combined with the scenography, video mapping and lighting, the soundscape immerses visitors in the pre-disaster atmosphere of the lively city of Pompeii, before leading them into the postapocalyptic scenes that followed.
“We are using a total of 51 Genelec 4430 loudspeakers, all fed by discrete channels over a Dante network with Ubiquiti Edge switches,” explains Johan Ahrenfeldt who is responsible for exhibition technology at MOMU. “We’re using QLab software for the playback and a Dante-compatible RME Digiface interface to run a total of 54 discrete channels flawlessly. Various audio formats are used in the sound design, including Ambisonics and Quadrophonic sound, to provide a fully immersive experience.”
Ahrenfeldt is no stranger to Genelec, having used many 4000 Series and 8330A loudspeakers on previous exhibitions, but he says that the new 4430s

sts-stocks-sixty82STS to distribute Sixty82 in Lithuania
Monday, 2 December 2019

Lithuania - Sixty82 has entered into an exclusive partnership with Scenos Techninis Servisas (STS) as its distributor for the Lithuanian market.
Vilnius-based STS offers a variety of staging, trussing and rigging equipment as well as lighting, sound and video products. The company’s services include installations of stage, lighting and sound systems.
Sixty82’s CEO, Fokko Smeding, comments: “The best partnerships aren’t dependent on a mere common goal, but on a shared path of equality, desire, and a great amount of passion. Therefore we believe that STS is the perfect partner to service our customers. This agreement further iterates both the company’s enthusiasm to drive growth and extend relationships with its customers.”
Date Jonkman, executive account manager of Sixty82, adds: “With STS’s history of representing leading manufacturers of trussing and staging equipment, they have built an excellent reputation in the industry and form an opportune extension to our already existing distribution network.”
Laurynas Paskervicius, CEO of STS, says: “We are extremely excited to start this partnership with Sixty82. They have developed such a strong brand within just a few years of existence, which is magnificent, to say the least. Because they share the same values and goals as we do, we believe that together, we can have a real impact on the industry.”
(Jim Evans)

showlightShowlight 2021 calls for speakers and papers
Monday, 2 December 2019

France - Lighting industry professionals are invited to present their ideas for conference papers for the 2021 programme of Showlight, the quadrennial event taking place on 22-25 May 2021 in Fontainebleau.
Anyone involved in lighting - whether lighting designers, lighting directors, directors of photography, architectural lighting designers or those in associated crafts like programmers and manufacturers - are invited to submit their ideas.
Subjects might include innovative designs; unusual projects, large or small; solving the impossible; the future and the past - where should we be going and what should we have learned; issues that are affecting our industry and how we work. Talks are to be 20 minutes in length to enable as many papers as possible to be presented over the three-day period.
If you would like to become part of Showlight 2021 by presenting a paper, please email your name(s), company, mobile number and a brief summary of the paper you are proposing to
Speakers will be confirmed from 2020 onwards.
Showlight is sponsored by headline sponsor Robert Juliat; platinum sponsor Ayrton; gold sponsors Eyetidy, Robe and SFL Group; silver sponsors White Light and ACT Lighting, Inc; and Bronze sponsor, PRG. Showlight 2021 is also supported once again by media partner, LSi and by LSA. If you would like to become a Showlight sponsor, contact
(Jim Evans)

magnimage-and-dwr-2DWR to distribute Magnimage in South Africa
Friday, 29 November 2019

South Africa - DWR Distribution has been appointed as the sole distributor of Magnimage display control solutions for the South African market.
Magnimage specialises in manufacturing display control solutions for LED/LCD and DLP displays. The company’s comprehensive range of display control solutions have been successfully deployed for a range of applications, including for large-scale video walls for the eventing industry, permanent installations in entertainment venues, as well as for the out-of-home advertising, education and corporate markets.
“Magnimage’s range of consoles, scalers, switchers and processors are well-suited to the South African market, where technical service providers want high-quality products at an affordable price,” says Lee Harry, sales supervisor at Magnimage. “Our products are used extensively by the government and other high-profile clients in China, and we have invested significantly in R&D over the past ten years to elevate our products to comply with the highest international standards.”
Product manager and digital display expert at DWR Distribution, Schalk Botha, says “We are confident that the partnership we have established with Magnimage will enable us to continue to meet our customer’s needs by delivering complete digital display solutions for the rental and permanent installation markets.”
(Jim Evans)

absoluteNew Calibre distributor makes waves
Thursday, 28 November 2019

Singapore - Calibre UK has reported that Absolute AV, its newly-appointed distributor for Singapore, Vietnam and Myanmar, is already living up to both companies’ hopes for the relationship.
Singapore-headquartered Absolute AV carries the full range of Calibre’s solutions, including the multi-award-winning AiO LED display, the company’s family of scaler/switchers and the SmartBrick modular LED system with its almost limitless opportunities for creativity.
“We’re delighted with the progress that Absolute AV has made over the past few months,” comments Willy Tsai, managing director of Calibre UK. “We knew that, with their core business and expertise in delivering great images, they would be an excellent fit for us - and that’s how it is turning out.
“Our solutions for image processing, together with our range of displays are highly complementary to their approach to the market. Their existing connections with major businesses throughout the territory - in banking and retail, for example - through their long-term relationship with Panasonic have proved hugely beneficial, as we hoped they would. We look forward to a long and mutually fruitful working relationship.”
With existing customers including household name companies, Absolute AV’s focus is on digital signage, videoconferencing, control systems and other professional AV applications.
“Our relationship with Calibre - a highly-respected name in the industry, with enormous expertise in scaling/switching - is already providing us with opportunities we would not prev

meet2020MEET 2020 set for November in Vienna
Thursday, 28 November 2019

Austria - MEET 2020 is taking place on 10-11 November 2020 at Messe Wien, Vienna.
The tradeshow and conference for the event and live entertainment technology industry has been held in Austria biannually since 1989. Over 30 years, the shows and conferences have attracted professionals, not only from Austria, but also from neighbouring countries.
MEET 2020 is directly organised by the Austrian Theatre Technical Association (Österreichische Theatertechnische Gesellschaft) OETHG - an event run by the industry for the industry.
The MEET 2020 show floor presents a wide range of manufacturers and suppliers of live entertainment machinery and AV equipment, scenery producers, costume- and makeup suppliers, training institutions, as well as consultants, service providers and distributors of international brands.
The MEET 2020 seminars and conferences are an important element of the show. During two days of conferences inspirational speakers offer comprehensive education and development presentations on topics of interest for every industry professional. The programme is further enhanced by hands-on product demos, vendor-designed presentations and partner networking events.
(Jim Evans)

brazilGobos do Brasil to distribute Martin Audio
Thursday, 28 November 2019

Brazil - Gobos do Brasil has been appointed as the Brazil distributor for Martin Audio. Gobos has been in business since 2002 and distributes to a variety of customers in the live event, installation and rental markets.
Located in Sao Paulo, Gobos distributes a range of leading brands including Audix, Clear-Com, Sunlite and Cambridge Sound Management, to name a few.
Esteban Risso, Gobos commercial director, comments: “It’s a great time for us to join in this new partnership with Martin Audio in Brazil with some of our key partners like Gabisom already using their products such as MLA at Rock in Rio, one of the biggest festivals in the country. We look forward to a great journey with Martin Audio based on the new era of products such as Wavefront Precision loudspeakers, not only for touring but also for Installations and retail establishments.”
Berenice Gutierrez, regional sales and Martin Audio marketing rep for LATAM & Caribbean, adds: “It has taken a long time to set up a partner in Brazil that is able to understand and work effectively with Martin Audio´s philosophy in terms of new products, technology and design. Working with such a familiar business such as Gobos is a good match for us and we look forward to supporting them as much as possible.”
(Jim Evans)

logo-exhiboExhibo to distribute Martin by Harman
Wednesday, 27 November 2019

Italy - Harman Professional Solutions has announced Exhibo as the distributor for Martin by Harman in Italy.
“Exhibo is a world-class company with a strong legacy and deep understanding of the market needs in Italy,” said Michael Grandon Clouet, senior regional sales director at Harman Professional Solutions, EMEA. “It is for this reason, appointing Exhibo as our lighting distributor allows Harman to increase Martin’s presence while improving customer service in the region. We couldn’t be happier with this new partnership and the excellence that the Exhibo team will bring representing our products to customers.”
“For more than 30 years, Martin lighting has been innovating the way people visually experience live performances, landmarks and enterprises with selection of high-quality fixtures used the world over,” says Alessandro Fantin, pro & broadcast manager at Exhibo. “Teaming with Harman to distribute this legendary brand in the market is a perfect fit for Exhibo as we look forward to introducing Martin’s fixtures to new customers.”
(Jim Evans)

solotechukleadershipspencerbeardalexpenn66516x9SSE Audio and Solotech re-organise UK operation
Wednesday, 27 November 2019

UK - SSE Audio Group and its parent company Solotech have announced a new unified UK organisational structure aligned with Solotech’s global structure. As of 1 January 2020, SSE Audio, Wigwam, Capital Sound and BCS Audio will be collectively known as Solotech UK, under the new joint leadership of managing directors Alex Penn and Spencer Beard.
Alex Penn, SSE Audio’s former sales director, will lead the sales and systems integration (sales and installations) operations of Solotech UK. Spencer Beard, formerly managing director of Manchester-based Wigwam, will lead the live productions (hire) operations of the UK group. The move will see both Penn and Beard integrated into Solotech’s global senior management team.
Meanwhile, SSE Audio founder John Penn remains within the new Solotech UK structure as strategic advisor.
John Penn comments: “After all these years steering the SSE ship, the time has come for me to reduce my day to day role in the active management of the business. With this new role I can help the group to take the next steps in its development and I’m really pleased that Spencer and Alex are taking on the leadership of our ever-expanding Solotech UK group.”
A number of additional appointments have been made to strengthen the leadership team on a national basis, including a UK group sales manager, a UK group integration manager, a UK group operations manager and a business development manager.
“All of the new appointments have been made internally from the existing management of SSE Audio, Wigwam, Capital Sound an

The Week in Light & Sound
Tuesday, 26 November 2019

Record Breaker - At the American Music Awards, Taylor Swift was presented with the Artist of the Decade award by singer-songwriter Carole King who commended Swift for the strength of her lyrics, and the relatability of her music, predicting: "The best is yet to come." In turn, Swift acknowledged the impact King's music had had on her parents and her family, saying it was every musician's goal "to create something that will last".
The career-spanning honour wasn't Swift's only award at the ceremony - she picked up another five competitive awards, including artist of the year. That brings her total tally of AMA trophies to 29 - breaking a record held by Michael Jackson, who received 24 American Music Awards.
Secondary Ticketing - Andrew Lloyd Webber is joining forces with ticket resellers Twickets in a bid to beat touts. The theatrical grandee, whose LW playhouses include The London Palladium and the Theatre Royal Drury Lane, hopes the move will bring consumer-friendly ticket resale to the West End.
The new system means unwanted tickets bought at the box office can be resold for no more than the original price. Twickets will also add a fee of 10% to 13% of the face value. Rebecca Kane Burton, CEO at LW Theatres said: "We continue to strive to not only offer our customers an incredible experience, but also help them when things don't go to plan. Providing a safe, secure and easy way to resell tickets is best practice and yet another step LW Theatres is taking to innovate and improve theatre-going."
Twickets launched in 2015 as a more ethi

absalobby2Atlona appoints distributor in Mexico
Tuesday, 26 November 2019

Mexico - Atlona, a Panduit company, has appointed Grupo ABSA as its commercial AV distribution partner across a broad swath of Mexico, covering 14 major metropolitan regions including Chihuahua, Guadalajara, Juarez, Mexico City, Monterrey and Tijuana.
Grupo ABSA will focus on growing Atlona’s brand recognition and market share with a large community of IT and networking consultants and integrators that increasingly require networked AV solutions for end user projects.
“There is a unification of many different platforms on IP networks that is taking shape, and Atlona will play a fundamental role in how our customers transition AV operations to the network,” says Carlos Garcia Ramirez, commercial director for Grupo ABSA. “With solutions like OmniStream for audio and video distribution and Velocity for networked control, Atlona brings in the systems intelligence and high quality that enterprise businesses require for AV and IT convergence. This is especially important when working with large institutions, such as corporations or hotels, where we are addressing a variety of different AV needs for varied spaces.”
“Atlona continues to raise its visibility through Latin America will key appointments to our partner network, and ABSA’s knowledge of the Mexican market and AV/IT trends makes them the ideal fit for our long-term regional strategy,” says Esteban Perez, director of business development - Latin America, Atlona. “We look forward to a strong collaborative relationship over many years.”
(Jim Evans)

headliner-plasa-x-bettyoxlademartin724PLASA launches audio mixing contest
Tuesday, 26 November 2019

UK - PLASA has launched an audio mixing competition, with pro audio prizes at stake.
The contest, which runs until 13 January 2020, is open to sound mixing enthusiasts and professionals alike. It is a continuation of the Stage to Studio initiative held at the PLASA Show 2019 that saw emerging artist VC Pines perform live while being recorded by sound engineer Jamie McEvoy.
There are two categories - Best Original Mix and Best Alternative Mix - with the winners set to receive prizes provided by Genelec and Shure.
To obtain the original multi-track files, participants need to complete a short form on the PLASA Show website and email their final mix to Each entry will be judged by representatives from Headliner and Sound on Sound magazines, Genelec, Shure, Miloco Studios, PLASA and VC Pines himself.
To find out more about the competition and how to enter, visit
(Jim Evans)

martin-van-kouwen-ampco-flashlight-sales-and-michael-story-story-event-engineeringStory Event Engineering invests in Newton
Monday, 25 November 2019

The Netherlandds - For over 25 years, Story Event Engineering has been a reliable reference point for event and location organisers in the Netherlands, with a portfolio ranging from large outdoor festivals through corporate events, to theatre tours and intimate classical concerts.
The company recently invested in Outline’s Newton multi-source audio processor which combines ‘WFIR’ filtering technology, multi-format audio signal routing, simultaneous multiple standard conversion and digital signal synchronisation in a single 1RU chassis.
Martin van Kouwen, sales specialist at Ampco Flashlight Sales, Outline Newton distributor for Benelux, comments: "Outline’s recently-developed Newton is a ground-breaking product for advanced audio processing, which, due to its characteristics and quality, is ideally suited to audio professionals who place great importance in quality."
"With the WFIR filters, the control can be optimally and perfectly personalized," says Michael Story. "I can therefore now create any sound, and that makes Newton a perfect professional tool."
(Jim Evans)


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