Microphone manufacturer Audio-Technica has appointed Ideas Marketing to act as its UK public relations consultants. Established by Nick Powell, former employee of A-T, Ideas Marketing is seen as well equipped to assist Audio-Technica's marketing effort. Rod Geary, Audio-Technica's general sales manager commented on the agreement: "A-T have appointed Ideas Marketing to help us to maximise the impact of several very exciting products which we have in the pipeline." Rod Geary also explained that since Nick's departure in May of this year, the A-Team has streamlined its approach to marketing related issues, with Denise Turner recently appointed to the position of executive assistant. Denise, who has been with the company for four years and has held a number of roles including marketing administrator, becomes the first point of contact for all Audio-Technica marketing activities, which will be co-ordinated in conjunction with Rod Geary.
