Absen LED goes ‘all out’ at Home of Cricket
Tuesday, 21 November 2023
mcc-credit-mcc-jed-leicester‘The quality and position of the screens ensures spectators have a clear, uninterrupted view’ (photo: MCC / Jed Leicester)
UK - LED display brand Absen has been chosen by Marylebone Cricket Club (MCC) as the LED display partner at Lord’s Cricket Ground to provide high performance screens as part of an extensive refurbishment spanning five years, at the historic St John’s Wood cricket venue.
As part of its ongoing £200m ground development programme, Lord’s, ‘The Home of Cricket’, owned by Members of MCC, is not only striving to provide its members and visitors with modern stands and exceptional facilities, but also to improve the overall match day experience for stand spectators throughout the season.
As a result of these efforts, MCC selected Absen to initially provide two new outdoor screens, situated within the main playing field. After being impressed with the first implementation, MCC asked Absen to continue the ongoing partnership, by providing a larger third screen as part of the second development stage. The quality and position of the screens, located in three opposing ground locations ensures spectators have a clear, uninterrupted view, wherever they’re seated and whatever the weather. To assist with the installation, Absen subsequently selected Ashleigh Signs as the systems integration partner for the project.
“We were delighted to have been chosen for the ongoing partnership as part of the monumental redevelopment of Lord’s Cricket Ground. Our innovative products are perfectly suited for the environment and will, without doubt, add to the exceptional match day experience the venue. We’re looking towards the future and what other innovative solutions we can bring to this iconic cricket ground for the next development stages.” explains Jessica Golding, Absen’s European brand and marketing director.
Chosen for its stability and reliability, the Absen 10mm pixel pitch SR10 S outdoor LED screen was the product of choice. Two SR10 S LED screens were installed in the Compton and Edrich Stands, to provide spectators and visitors with live scoring, match updates, match replays and advertisements. Each screen measuring 11.52m W x 6.4m H equalling to 73sqm, with a super high brightness of 8,500nits - critical for a seasonal sporting event like cricket which means the visual ability of the LED will not be compromised even in bright sunlight.
A third and larger Absen SR10 S LED was installed within the Allen Stand, measuring at 20m W x 5.76m H equalling to 116sqm. The impressive screen also provides spectators with live scoring and match updates and with an even higher brightness of 10,000nit.
“With a full portfolio of products specifically for the DooH and sports market, Absen can match the requirements of each individual project or installation. We’re an industry leading global manufacturer with subsidiaries around the world, able to provide for a wide range of sporting and stadium environments,” comments Ross Burling, industry development director DooH & sports at Absen.
Jeff Wollen, MCC chief information officer, at Lord’s comments: “We were delighted with the results which reaffirmed our reasons for selecting Absen as the LED provider. The technology meets our necessary criteria and is therefore perfectly suited to the Home of Cricket. The power and data redundancy built into the Absen SR10 S it means there’s no downtime with the screens at the Ground and the ease of servicing allows our local engineers to support the screens at short notice and with minimum intervention times if there are any issues.”

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