The PixMob team at Allegiant Stadium in Las Vegas
USA - Fan experience innovator PixMob returned to the Super Bowl for a fifth consecutive year. The entertainment lighting tech experts delivered a crowd-captivating immersive experience during the much-anticipated halftime show.
This year’s PixMob activation set out to elevate the halftime show to ‘unparalleled heights’, enhancing the performance of Usher by outfitting performers on stage with their X4 Wristbands. PixMob’s signature sustainably-sourced LED wearables lit up the field with synchronised visual effects to match the performance.
In the crowd, 60,000 spectators were equipped with PixMob’s LED badges, transforming the audience into a dazzling canvas of light and immersive effects.
"PixMob is honoured to mark our fifth consecutive year partnering with the Super Bowl, a testament to our commitment to pushing the boundaries of immersive lighting technology and continuously innovating the fan experience," said Jean Olivier Dalphond, CCO & partner, PixMob.
In 2014, PixMob immersed 80,000 fans and 500 on-field performers in synchronised light with their wearable LED technology during the Bruno Mars performance. From 2020 onward, PixMob has supercharged every subsequent Super Bowl halftime show with its immersive LED tech.

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