USA - Adamson Systems Engineering invites audio professionals, engineers, and enthusiasts to an exclusive demonstration event at NAMM 2025. This special showcase will unveil the VGt and VGs, the first offerings in Adamson’s Vergence Group, and is set to take place on 22 January at the City National Grove of Anaheim. Attendees will enjoy an immersive experience featuring Adamson’s latest advancements in audio technology.

The flagship VGt line array system and the VGs powered subwoofer represent ‘a leap forward in professional audio’. The VGt has already been featured on major world tours and festivals. The VGs powered subwoofer complements the VGt, delivering powerful low-frequency performance through a lightweight, portable design. Together, they form

Spain - Naostage will showcase the interactive future of AV technology at ISE 2025. In partnership with fellow French companies Groupe Novelty and XD motion – with which it is sharing its booth – as well as several other key industry partners, the tracking pioneer invites ISE attendees to discover the power of real-time tracking through an immersive media show, hands-on demonstrations, and live dance performances.

Stand 6L900 will centre on an impressive immersive showcase, featuring a 6m × 4m LED wall and 6m × 6m LED floor provided by Groupe Novelty (via its Spanish subsidiary, Novelty Spain). Leveraging Naostage’s tracking platform, K System, to create interactions between guests and the LED video content, a looped five-minute AV show will transform the space into an interactive celebration of the immersive potential offered by the combination of r

Spain - Hive is set to debut its most powerful media engine yet, the Beeblade Nexus, at ISE 2025. Alongside Nexus, Hive will unveil version 1.2 of its intuitive software, introduce the Nucleus chassis to European audiences, and headline the Panasonic Interactive Immersive Experience. Attendees can meet Hive’s leadership team and new members at stand 5E880 in Hall 5 to explore their innovations for live entertainment and fixed installations.

The Beeblade Nexus is the newest addition to Hive’s Beeblade family, delivering ‘exceptional performance’ in a compact, scalable SDM format. The Nexus introduces a daughter board system with optical fibre Ethernet interfaces, supporting 10, 25 and 100 Gigabit connectivity, enabling ultra-high bandwidth uncompressed streams via SMPTE 2110 and NDI. With an 8K60 2.1 HDMI output, Nexus quadruples the pixel count of it

Europe - Astera has announced Agata Birn as the company’s new head of sales. Agata Birn brings over 12 years of experience in international business development and distribution strategy. With a track record of handling motion picture equipment, including four years as international sales and business development manager at DoPchoice, Birn is positioned to help strengthen Astera’s international relationships and streamline the customer experience.

Chief sales officer Sebastian Bückle commented: “Agata’s extensive expertise and dynamic approach make her an outstanding addition to our team. Her leadership will undoubtedly help us serve the film and event communities.”

In her new role, Birn will oversee Astera’s global sales strategy, while delivering exceptional service to its existing partners, clients and customers. She will also focus o

UK - PRG UK has appointed Phil McMichael as UK sales & business development director, with Miles Hillyard promoted to commercial director as the company continues to focus on growth.

McMichael has over 20 years of experience in the event industry, working with high-profile clients and growing their accounts. As sales director at Blitz, he focused on corporate accounts and agencies including Boeing, Temenos and Karla Otto. He then co-formed JLLive that later merged with JLLighting and JLUSA to form JLGroup, where he worked with the likes of Pico+, 2Heads & Disney.

“I’m thrilled to take up my new role at PRG UK, forming part of the leadership team and supporting both our strategic development plans and growth ambitions across all sectors of the live event, sports, television, theatre and music industries,” says McMichael. “With a backgr

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