Christie aids Nescafé Dolce Gusto launch
- Details
Portugal - Nescafé presented its new Dolce Gusto NEO coffee machine in Portugal, which was complemented by a spectacular 182,000 lumen immersive projection display.
ADLC Audiovisuais selected nine Christie projectors to flood the auditorium of the Fundação Champalimaud in Lisbon with light and colour for the official presentation. At the launch event, produced by the UPPartner agency for Nescafé, approximately 300 guests had the opportunity to participate in an unforgettable experience that integrated artificial intelligence, human avatars, video projection, tasting areas, and exclusive personalised animations.
The event placed a special emphasis on the brand’s strong commitment to sustainability, as both the machines and the capsules are made from recycled mater
ADLC Audiovisuais selected nine Christie projectors to flood the auditorium of the Fundação Champalimaud in Lisbon with light and colour for the official presentation. At the launch event, produced by the UPPartner agency for Nescafé, approximately 300 guests had the opportunity to participate in an unforgettable experience that integrated artificial intelligence, human avatars, video projection, tasting areas, and exclusive personalised animations.
The event placed a special emphasis on the brand’s strong commitment to sustainability, as both the machines and the capsules are made from recycled mater
