UAL worked with Lux Machina, specialists in display technology, to test all major brands
UK - University of the Arts London (UAL) has signed the first deal to install Sony’s new Crystal LED, Verona displays, to create a state-of-the-art, research-grade virtual production stage.
In June 2023, University of the Arts London (UAL) announced the development of a specialist Virtual Production (VP) research volume - via its Fashion Textiles and Technology Institute (FTTI) - to create capacity for innovative, trans-disciplinary practice-led research in VP/XR textiles and dress.
To support this new facility, UAL went looking to outfit a space with a robust yet cutting-edge, future proof display solution. Research and university requirements pointed them towards display solutions that would provide value over an extended lifespan while delivering the highest possible colour accuracy and detail.
UAL worked with Lux Machina, specialists in display technology, to test all major brands and were impressed with the brightness of Sony’s Crystal LED technology and the Deep Black Anti-Reflective Surface Technology from Verona. This new technology delivers both deep black image expression and low-reflection performance that greatly reduces the contrast loss caused by light from adjacent LED panels and studio lighting equipment.
The University will also benefit from Sony’s Virtual Production Tool Set, a software-based solution that allows users to design the picture they need for virtual production and serve their creative projects. Researchers will be able to pre-visualise scenes and creative concepts using Virtual Venice for Unreal Engine to develop, pre-visualise and configure the Crystal LED displays for rapid deployment of VP projects.
Marcus Saunders, associate director, technical resources, UAL, says: “We are thrilled to be partnering with Sony for our incredible new Virtual Production Research Volume, delivering a frontier-focused capability through the lens of textile, archive, and movement in a creative context. Sony have an extraordinary legacy operating at the intersection between cinematic imaging, colour science and advanced display technology. The Verona display is strikingly different and will deliver a huge leap forward in our research aims, pushing at the very fabric of what if visually possible in the exciting emergent field of in camera visual effects (ICVFX).”
Sebastian Leske, head of cinema business development at Sony Europe adds: “We are delighted that UAL are the first customer in the world to install our brand-new Crystal LED Verona Display, making a huge statement in the education sector about the use of virtual production to aid research and learning. Our partnership with UAL has been over 12 months in the making and through rigorous testing, Verona came out on top thanks to its 1.5mm and 2.3mm pixel pitch paired with the new modular tiering cabinets, allowing the digital wall to be built and rebuilt for each project.
“Sony is the only company who can support this type of project end-to-end from a solutions and workflow perspective, which has allowed us to gain critical technical expertise and are committed to moving virtual production forward in close collaboration with industry leaders and partners like Epic Games and Lux Machina.”

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