ALD corporate members sponsor insight events
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Over the summer, events have included an evening with Ambersphere at London’s National Theatre, alongside insight tours to the West End’s latest rock musical, Bat Out of Hell Olivier Award-winning Jesus Christ Superstar at London’s Regent’s Park Open Air theatre, and to 42nd Street at the Drury Lane theatre.
Matt Cowles, Ambersphere’s technical sales manager, stresses the importance of meeting ALD members in this environment. “For us at Ambersphere, the chance to chat with technicians and lighting designers is invaluable in getting our products seen and fully understood.”
Chauvet’s Tom Wilkes, UK South territory manager, stresses, “It helps ALD members to keep up with the ever-changing landscape of new kit. During the event we can have open conversation with like-minded industry professionals as to how to use the kit to its full advantage and hear each other’s own success stories.”
The ALD organises and promotes insight events as a means of propagating excellence and shared information within the profession. “The events are an investment into the future of lighting design,” maintains ALD meetings sub-committee member, Alex Allan. “The ALD member events are unlike any other backstage tour that the public can attend. The detail to which lighting aspects are discussed is far enhanced and the spontaneity of the conversation topics are natural yet surprising.
“The visiting group may be onstage to talk about a certain scene using specific lighting fixtures, but walking past another element of set or lighting kit prompts the LD to open up to another aspect of the show that they've just remembered; or even a member attending noticing a lighting unit used differently from the norm, so therefore they have the opportunity to basically ask "why" with genuine interest and not be out-of-place in doing so.”
(Jim Evans)
