Theresa Gibson - head of marketing
UK - Area Four Industries UK has appointed Theresa Gibson to the newly created role of head of marketing.
After four years as head of marketing for Robe Lighting UK, she brings extensive experience across the sector.
This new appointment represents ‘a strategic pillar’ for the business as Area Four Industries approaches its 30-year anniversary, providing a pivotal support function to the UK sales team, working closely with HQ in Czech Republic, and its major global manufacturing divisions, international colleagues and extensive brand portfolio.
Area Four Industries UK’s managing director, Glen Brown says: “I am excited to welcome Theresa Gibson to the A4iUK team. Her wealth of marketing experience and passion for exceptional service levels, synergies and connections within our core industries will help steer the business into its next chapter. Theresa will collaborate closely with all business units both in the UK and overseas and we are all looking forward to working alongside her as she develops this exciting key function of A4iUK’s future vision.”
Gibson adds: “I am delighted to join Area Four Industries UK - a company with a strong product portfolio, working with some of the biggest names and organisations in the industry and beyond. Their ethos of delivering world-leading brands, standout solutions and excellent customer service aligns perfectly with my own passion and drive for the entertainment and production industry while aligning the formulation of our marketing plans.
“I’m look forward to connecting with many customers, colleagues and industry associates at Prolight + Sound in Frankfurt next month.”

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