ARRI opens multipurpose New York studio
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Built around a curved LED wall with image-based lighting design, ARRI Studio New York offers an efficient, user-friendly introduction to virtual production with in-house creative and technical support. The new facility enables advertising and commercial clients to embrace the full potential of the technology, such as reducing costs and carbon footprint by avoiding crew travel to multiple locations, consistency in weather and daylight conditions, and real-time virtualisation.
The studio is operated by ARRI, with clients able to tap into the technical insights of in-house support staff including creative producer Luis Feliciano. For their convenience, clients have access to the full inventory of ARRI Rental’s professional camera and lighting equipment.
Stephan Ukas-Bradley, vice president solutions ARRI Americas, comments: “ARRI has been at the forefront of virtual production innovation from its origins in high-end film and feature production. At ARRI Studio New York, clients benefit from ARRI’s comprehensive knowledge and brand excellence including high-quality camera and lighting technology, and workflow integration. This means they can fully concentrate on their production and maximise their time on set.”
Andy Shipsides, president North America ARRI Rental, adds: “ARRI serves the best creatives in the world, who shoot award-winning productions with our equipment and services. ARRI Studio New York not only offers leading production infrastructure and convenience, but agencies and corporate customers can also expect a supportive environment, ensuring all creative needs are met under one roof.”
