Audinate and Dante refresh brand identities
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Audinate will emphasise the Dante brand more in the market, given the strong connection and recognition with customers. The Dante AV-over-IP platform enables communication, experiences, inspiration and collaboration to be shared between people and spaces using one connection. This spirit is captured in the new Dante tagline, ‘One Connection. Endless Possibilities’. The new Dante logo also captures this concept, taking one connection into multiple possible directions.
“Long the de facto standard in networked audio with more than 550 manufacturers producing over 3,800 products, adding video, control and management has transformed Dante into a complete AV-over-IP platform,” said Joshua Rush, chief marketing officer at Audinate. “This new positioning crystalises what Dante offers the Pro AV industry.
“As the parent company of Dante, Audinate has always been focused on pioneering the future of AV. The new brand platform for Audinate preserves the company’s respected engineering legacy while creating a more human and approachable brand.”
Alongside the new branding that will roll out in the coming months, Audinate will launch new separate websites for Audinate and Dante in early 2024, including an initial microsite launching at getdante.com.
