Further Action - Labour is calling on the government to urgently take further action to support the arts sector - including widening eligibility for the Culture Recovery Fund - warning many “treasured theatres” face collapse without support. The call on the government follows an announcement from chancellor Rishi Sunak that £30m has been added to the CRF.
However, Labour said more needs to be done to ensure the “support is effective” and reaches “those most in need”. The party’s demands include: widening the scope of the Culture Recovery Fund Emergency Resource Grant so that previous recipients, commercial productions, and individuals can apply; speeding up payment through the Culture Recovery Fund so that the self-employed, and freelancers in the culture sector can have their contracts honoured, and an urgent review of the Live Events Reinsurance Scheme, which sector leaders have previously warned does not meet theatre’s needs.
Freelance Aid - Creative Scotland has released details of an £8m fund for creative freelancers as part of a £21m package of emergency COVID relief. The fund is the £20m that was announced in Holyrood last week, as part of a wider £100m package, with an additional £1m from existing events sector funds. Creative Scotland will administer the £8m Cancellation Fund for Creative Freelancers and a £10.2m fund for organisations and venues. The remaining funds will go towards the wider events supply chain and will be administered by EventScotland.
Creative freelancers will be able to apply for between
UK - Sonosphere has welcomed the new year by remembering a busy 2021. Most significantly, the company was involved in the 5G Festival (5GF) project, central to the continuing advancements in using 5G technology in a new way for the entertainment industry. In addition, the Sonosphere management team completed a buyout of the company, with Duncan Bell joining as commercial director; this was swiftly followed by the team supplying immersive audio for the public launch of Ed Sheeran’s new album.
2022 is set to be as busy, with multiple projects in the pipeline including a major interactive multimedia exhibition that will open in Germany in the New Year, spatialising the work of a Saudi Arabian producer and composer, and an immersive audio installation into a major London venue.
“The November 5GF trials were a seminal moment for the entire consortium of companies involved in the project,” says Bell. “The rest of the Sonosphere team have been involved in 5GF since it started in September 2020. Of course, I didn’t come to the project until October 2021 and it’s been incredible to see how the team has worked together to develop technologies, based around the 5G network, that has the potential to change the way the music industry works.”
Also central to the company’s portfolio is the continuing partnership with Metropolis Studios, home of Sonosphere’s Dolby Atmos certified immersive studio, and our work to spatialise a selection of Amazon Music’s back catalogue.
“Immersive audio has always been central to my vision for Sonosphere
USA - Charity Behind the Scenes has announced a series of Mental Health First Aid virtual training classes throughout January and February.
The Mental Health First Aid course takes the fear and hesitation out of starting conversations with someone you are worried about by teaching you how to recognize the signs and symptoms, how to listen and give reassurance, and how to refer that person to appropriate professional support and services. The course is delivered in two parts - a self-paced online course followed by a six-hour virtual live instructor-led session.
Participants will learn about the risk factors and warning signs of mental health and substance use problems including information on depression, anxiety, trauma, psychosis and substance use; the five-step ALGEE action plan to help someone who is developing a mental health problem or is in crisis, and the available evidence-based professional, peer and self-help resources. On completing the course, you will become a certified mental health first aider which is valid for three years.
The registration fee is $125, with IATSE Members and those working under IATSE agreements eligible for Training Trust Fund reimbursement upon proof of successful completion of the course. A limited number of partial and full scholarships are available - contact email@example.com for information. Training for Canadians is available through the AFC at https://afchelps.ca/mhfa.
To see the available training dates, visit test
USA - Solotech has acquired XR Studios, a full-service agency specialising in extended reality, including augmented reality technology for live broadcast and virtual productions.
Located in Los Angeles, XR Studios serves high-end clients in multiple segments such as TV, music, Fortune 500 companies, and live events. XR Studios pioneered innovative performances such as Katy Perry’s American Idol finale and MTV’s 2020 Video Music Awards. Other notable clients include Billie Eilish, Leon Bridges, Amazon, Verizon, Twitch, and many more. Going forward, the company will continue to operate as a separate entity and brand.
Through the acquisition, Solotech's Media and Entertainment Technology division will make a significant step towards realising its vision of developing new technological solutions that are at the crossroads of three markets: fans and artists, content producers, and online gamers.
The acquisition of XR Studios also brings chief technical officer, Scott Millar onboard. Millar has worked on multiple, large scale international AR projects, with a thorough focus in installation, engineering, and general AV technology. He has been instrumental in the founding of the extended reality workflow, collaborating with software teams such as disguise, Notch, Unreal Engine, and Touch Designer, making Millar a vital expert of this technology.
Martin Tremblay, president and CEO of Group Solotech, comments: “The venture with XR Studios will fill the missing piece of the puzzle and be the third pillar of our MET Division, adding complete
UK - With government advice putting the decision-making onto the shoulders of the public and consumer confidence eroding as a consequence, the live events sector is stressed to the limit, says industry organisation #WeMakeEvents (WME).
Despite a devastating 2020 and a challenging 2021, businesses in the industry have worked hard to exceed revenues last recorded in November 2019 by the same month in 2021. But, says WME, the current climate has already eroded this by 80% during December 2021 and is forecast to continue through January.
From the UK’s first lockdown in Spring 2020 until summer 2021, companies in this sector only received around 12% of the Cultural Recovery Fund (CRF) awards whilst many of the freelance technical specialists who work in the industry are still catching-up on their finances, having had no work for over a year.
WME says in a statement: “While we are pleased to see the government recognise the existence and critical role of freelancers in the entertainment sectors, the chancellor’s announcement of £1.5m support will have little to no effect whatsoever. Added to this, local government grants are not sufficiently targeted to reach the supply chain, compounded by the ‘postcode lottery’ of these grants by the issuing local authorities, and exclusion for many within the recently announced CRF criteria. Over 25% of people had to leave the sector they loved over the past 20 months for more regular and dependable income to support themselves and families. Another talent drain like this will be fatal.
“While we fee
World - As the LSi and PLASA teams finish up for the festive break, we’d like to take this opportunity to thank you for your continued readership throughout 2021.
Whilst the pandemic continues to cast its long shadow, it has been encouraging to see the gradual return of the full spectrum of live events, and to bring you technical reports from some of the brightest concert touring, theatre and festival productions across both LSi Online and the magazine.
Our daily online news service will resume on Tuesday, 4 January 2022. Until then, if you fancy a read, you can access LSi’s full 36-year back catalogue free online here.
Merry Christmas and happy holidays - we wish you all a happy, healthy and prosperous new year!
The LSi team
Spain - ISE has announced details of its 2022 programme of conferences, education offerings from AVIXA and CEDIA, and show floor stages and networking lounges.
Seven conferences will target key vertical markets served by the pro AV industry. Topics that will be covered include creating safe, sustainable, smart buildings; re-shaping the workplace; the new agenda in digital signage and exploring the strategies, learning models and trends that are driving the deployment of digital learning technologies in universities, schools, corporate bodies and training facilities.
Presented in Spanish, the AV Experience Zone produced by AVIXA will showcase AV projects and present customer testimonials from experienced professionals in the sector. The showcase will be of interest to end-users from major vertical markets, professional technicians, and includes sessions for students across its four-day programme.
CEDIA is also hosting a Professional Development Programme, full details of which are available on the ISE website.
Mike Blackman, Integrated Systems Events managing director, comments: “A visit to ISE is much more than the exciting show floor. Not only do visitors get to see the latest innovations from world-class brands in pro AV, but there is also a huge choice in inspiring education and conference programmes which uncover hidden gems, showcase a world of opportunities, and address vital issues that today’s organisations face in getting back to business.
“Our programme is designed to provide inspiration and support for every level of the
More Cancellations - Almost half of London's major theatres were forced to cancel performances last weekend because of Covid infections, as Omicron plays havoc with live events. Of the 46 full members of the Society of London Theatre that had shows running, 22 scrapped performances.They included Hamilton, Matilda, Wicked, The Lion King, Cinderella, Cabaret and Come From Away.
Producer Sir Cameron Mackintosh said it was "hugely disruptive" and the industry was in a "dreadful state". He told BBC News: "It's literally day-to-day. We spend all morning trying to work out if we can do the show or not. The important thing is, when we do it, it is safe, and the public have been remarkable in that they are, in our experience, turning up mostly to the shows."
Bookings for the first part of 2022 are well below expectations, which is "really worrying for almost everybody across the business", he said. "It's understandable why, but this is why we desperately need the government to step in and help the commercial theatre, because by and large the commercial theatre hasn't had any help at all across the pandemic.
"We've all used our reserves to get the shows back up. At the point that we're trying to recoup some of our losses, we are in a dreadful state at the moment and desperately need the government to help commercial theatre going through the next few weeks."
Most commercial theatres, which covers the mainstream West End and big regional venues that host hit shows, were not eligible for the government's Cu
UAE - Following its expansion in Israel, USA, Europe and some regions in APAC, Pixellot has announced it is now operating in the UAE. The company has partnered with CAM Plus Sport, a Dubai-based sports system integrator, to enable amateur sports clubs and schools across the United Arab Emirates to create broadcast quality live streams and on-demand recordings of sports matches.
Eleven permanent systems have already been installed within months of the start of the partnership.
CAM Plus Sport launched during the pandemic as local sports began to open up again after a period of lockdown. While attending a Second Division football match, the company’s founder Ismail Al Mazmi noticed that spectator numbers were limited, and there were no cameras recording the matches for those who could not attend. Additionally, many parents were unable to watch their children playing sports at school or at local clubs, either due to COVID restrictions or for other reasons.
Al Mamzi explains: “We decided to research products that could broadcast or live stream sports at low cost without sacrificing on quality. Our research led us to Pixellot, one of the industry’s pioneers, which offered a fully automated system that could cover many different types of sports. We initially ordered a Pixellot Show system to test it out following the demands of several sports clubs and we quickly saw how we could enable lower league clubs, minority sports and school sports to bring their games to a wider audience while also providing them a monetisation opportunity.”
Croatia - Perinic Sistemi is the latest company to be appointed an exclusive distributor for Sixty82 and will be covering the Croatian market with immediate effect.
Perinic Sistemi has been operating in the Croatian market for over 25 years. Beginning life as a rental company for sound systems, the company expanded its business over the years to include the full range of equipment needed for the entertainment industry.
“The main reason we chose to be a Sixty82 distributor is because of the long term relations we have with the company’s top-quality and experienced personnel who have always been extremely professional, fast and patient with all our questions and requests,” says Iva Perinic from Perinic Sistemi. “The products are high quality, made to last, and at the same time easy to use.”
Perinic Sistemi will distribute the whole SIXTY82 product line, selling as well as renting out the products. They believe that the Perinic Sistemi rental department itself is great promotion: “If it’s good enough for us - and we use only high-quality products - than you can be sure that the Sixty82 is your right choice,’’ states Iva Perinic.
Perinic Sistemi believes that the best way to develop the brand in their market is by showing the products ‘in action’ to its customers. As a result, they invite customers along to live events or to their premises to discover the SIXTY82 products and show them its potential.
“You need to have a product that you can rely on, and if you have great support from the company and factory as well,
UK - #WeMakeEvents is calling on central government and local authorities to urgently provide sector-specific support for the UK live events industry in light of the omicron variant.
Since the UK’s emergence from lockdown in July, the events sector has made great progress, says the campaign. “Whilst it was not plain sailing nor 100% recovered, theatres, gigs and events proved their resilience, and many were looking forward to the boost of the traditionally strong December trading when most generate around a third of annual revenues.”
#WeMakeEvents states: “We are seeing countless theatre productions and concerts cancelling due to staff sickness and absence, and tours are being postponed, curtailed, or delayed as once again the risks are too great, the uncertainty is devastating. In addition, the government mixed messaging has meant consumer confidence has crashed again, so customers are cancelling in fear of the unknown.
“In effect, this is lockdown by stealth and default across hospitality and live events; both sectors being closely linked by the high hospitality sales driven by live events. As a result, #WeMakeEvents is calling on Government and local councils to urgently provide sector specific support (alongside the hospitality sector) and to make sure the events sector is not forgotten or overlooked, as much of it has been over the past 20 months.
“To protect an industry that is the envy of the rest of the world and was worth £70bn to the UK economy pre-pandemic, we call for an immediate package of measures to mitigate the in
USA - Registration is now open for the 2022 New World Rigging Symposium, which will take place online on 5-7 April 2022. Produced by ESTA and USITT, the NWRS brings together professional riggers, engineers, manufacturers, venue managers, educators and students to further their rigging knowledge, hear about challenging projects, get up to speed on new technologies, discuss current industry challenges, and get their questions answered by a host of subject matter experts.
The NWRS also offers valuable information to those working in other areas of the industry who want to further their knowledge of rigging. The three-day symposium will also include breakout rooms where attendees can get in-depth information from our sponsors as well as virtual networking opportunities with attendees and presenters.
The event will carry ETCP education renewal credits for re-certification. Sessions for 2022 are being developed in response to comments received from previous attendees and will be posted at esta.org/nwrs when they are finalized. The cost of the NWRS is $99.
Sponsors for making the 2022 NWRS are: Electronic Theatre Controls and Sapsis Rigging, Kish Rigging, TAIT, Texas Scenic Company, Wenger|J.R. Clancy, Reed Rigging, Reliable Design Services, Stage Rigging, CM-ET, Geiger Engineers, and H&H Specialties.
UK - Bluesound Professional has announced the addition of a distribution partner serving European Baltic States, further expanding their global distribution. The new distribution partner, Audiotonas, is the regional distributor serving Estonia, Latvia, and Lithuania.
“We are delighted to be able to welcome Audiotonas as a new distributor for the Bluesound Professional team, as they are a key leader in the industry and in their respective market,” says Graeme Harrison, vice-president and general manager of Bluesound Professional. “This new relationship will help strengthen our strategic Bluesound Professional European distribution and growth. We are extremely fortunate to be able to work with some of the best distributors in the business.”
UK - In the latest instalment of the conneCT education sessions, Creative Technology invited a diverse group of designers, creatives, and users from various industries to a special UK presentation of Holoplot X1, the Berlin-based pro audio company's latest offering in the world of immersive audio.
With no visual content to pull focus on this occasion, audio was given the opportunity to step into the limelight. Holoplot treated everyone in attendance to a comprehensive demonstration sequence curated to showcase the system's possible uses in various configurations. A real mix of content across different market sectors provided familiarity and context for those assembled in the room.
The immediacy of feedback and response from guests was evident. “Having been in this industry for over 45 years, one can become a little jaded and cynical when it comes to new equipment. 'Oh, not another black box' - but Holoplot took me completely by surprise. I don't know what sort of voodoo goes on in Berlin, but these guys have just changed the game completely. I am very excited about the creative options and possibilities these magic boxes offer Sonosphere,' said Jamie Gosney, Sonosphere
Lee Dennison, head of client relationships for Creative Technology said, “I’ve known the team at Holoplot for a few years now and heard and used the original Orion system, which was a great starting point. Holoplot have essentially taken what they have learnt from that proof of concept and started again with the X1. It's just mind-blowing and the light bulb moments we witnessed
USA - Technical Arts Group (TAG) has invested in Ayrton Perseo Beam and Ayrton Domino fixtures, both IP65-rated, for its inventory. ACT Entertainment is the exclusive distributor of Ayrton lighting in North America.
TAG was formed earlier this year and specialises in lighting, audio, video, staging, special effects and event management. The company has offices in Secaucus, New Jersey and Miami, Florida.
“We were getting more post-COVID event work than we had equipment for, so we needed to increase our overall fixture count and quickly,” says Kevin Mignone, CRO at TAG. “We are also seeing more outdoor festivals happening than ever before, where IP-rated fixtures are a necessity. Doug Mekanik at ACT arranged an Ayrton demo and we liked what we saw. The gear was in stock and we placed our order, increasing our inventory by a hundred fixtures nearly overnight.”
The purchase marks TAGs first acquisition of Ayrton products. “Domino now has us covered in the hybrid spot wash category. Where the Perseo is the IP-rated beam/beam wash we needed,” explains Mignone. “All of the Ayrton fixtures are fast, clean and have beautiful gobos. Nothing in movement, colour, optics or brightness was sacrificed in these fixtures to have an IP rating.
“There was very little time to get the units in and prepped for our first show, and Doug definitely earned a gold star in my book adhering to the schedule. We expect that as our need grows we will continue to invest in Ayrton fixtures, adding them to our continually growing inventory here at TAG.”
USA/Belgium - Audinate, developer of the Dante media networking technology, has signed an agreement to acquire the video business of Silex Insight SA (Silex), based in Belgium. The Silex video business produces video networking products for manufacturers of AV equipment.
The acquisition includes a range of AV-over-IP products, including IP Cores, the VIPER Board, Video ASSP and Design Services, as well as three Silex implementations of video codecs: Colibri, JPEG 2000 and VC-2 HQ. Audinate will also acquire a team of eight engineers with extensive video implementation expertise and remains committed to supporting the existing Silex products and customers.
The acquisition of the Silex video business will “allow Audinate to accelerate its strategic vision for integrated audio and video over IP”.
“Since the development of our first Dante AV product we have been committed to bringing the simplicity and interoperability of Dante to the video-over-IP market,” states Audinate co-founder and CEO Aidan Williams. “With this acquisition, we are doubling down on that strategy. The video codecs and deep product expertise in the team, in combination with our Dante networking technology, will enable us to go to market with a variety of full-service video offerings.”
“Audinate is an excellent new home for our video team, customers and suppliers as there is a unique complement in know-how, competencies and expertise,” commented Michel Van Maercke, CEO of Silex Insight. “Moreover, we see a great cultural fit and a similar customer-oriented min
Record Spend - A record £4bn was spent making TV shows in the UK in the past year - almost double the figure before the pandemic. TV production slumped during lockdown but rebounded to a new high between October 2020 and September 2021, the British Film Institute (BFI) has said.
Some £4.14bn was spent filming British and foreign shows like Bridgerton and Peaky Blinders in the UK in that time. That compares with the £2.3bn spent in the same period in 2018-19 and is 10 times more than was spent in 2013. The latest figure includes money spent by British TV channels on home-made series like Doctor Who, The Bay, Shetland and Ghosts.
It also includes forthcoming streaming shows like The Essex Serpent from Apple TV+, Andor from Disney+ and Netflix productions like The Sandman and the new series of Bridgerton.
Netflix alone spent £740m making 60 TV shows and films in the UK in 2020, the BFI said, and has recently announced plans to double the size of its base at Shepperton Studios in Surrey.
Seaside Sounds - Sophie Ellis-Bextor, Stereophonics and Sugababes are among the first acts to be confirmed for next year's Victorious Festival in Portsmouth. Liverpudlian three-piece The Wombats and Mancunian indie group James are also set to feature at the event in Southsea between 26 and 28 August. Andy Marsh, the festival's director, said it was "nice to get excited about Victorious this side of Christmas". He said the acts confirmed so far were a "little taste of what to expect".
USA - Located in the heart of San Diego, The Rady Shell at Jacobs Park, operated by the San Diego Symphony, was looking for a reliable follow-spot system they could use during the symphony, concerts, and events held at venue.
Jason Rothberg, technical director, and lighting designer at The Rady Shell understood the challenges that his venue faced. Being an outdoor venue, Jason knew that a traditional follow-spot would not be an option. While the original design centred around a brand-specific moving light and tracking system, the venue, sitting on the San Diego Bay wanted a system that would meet IP65 standards for outdoor use.
The team at The Rady Shell worked closely with Jason Reberski, CEO of Chicago-based JRLX, and identified Follow-Me as the solution that would allow them to use any IP65 rated moving light to meet their unique challenges.
Jason Reberski, CEO of JRLX says, “The ‘open-source’ nature of the Follow-Me system - coupled with its years of successful use on the market is ultimately what led me to recommend it for this application. As we supplied a vast automated lighting rig for The Rady Shell project, I knew that almost any fixture in the plot could function as a follow-spot or tracking back-light.”
In addition to the IP65 challenge, all of the lighting positions at The Shell are angled. With each fixture mounted on an angle and curving catwalks at different trim heights, Follow-Me SIX 3D auto-calculates the different XYZ values for each fixture and makes set-up and calibration a snap.
The Follow-Me system utilis
UK - Adlib has recently taken delivery of its first QC-Check workstation for its Liverpool facility and is already considering the possibility of further investment into more units.
The two-bay workstation is configured primarily to test cables, and Simon Pettitt, Adlib’s technical designer, reports, “The system came well-configured and documented, so it’s been easy and straightforward to create a robust test code structure for the simple management of the 400 different types of mains cable we stock.”
Adlib made the investment in Data Strategy’s QC-Check to improve efficiency and data integrity in its warehouse. Now, according to Pettitt, the company is seeing the benefit with staff spending less time re-patching faulty cables and manually typing in results, leaving them more time for testing.
“The instant recognition of stock type is appreciated by the staff,” says Pettitt, adding, “they love the speed of testing multi-circuit cables such as Socapex.”
QC-Check’s PAT-4/CAB-5 cable testing hardware is supplied by technology partner, Out Board, and provides the basis for the inclusion of a test definition for inspecting every type of cable, including the capability to test motor fan-ins and motor fan-outs, with just a few clicks.
“The QC-Check system enables us to test equipment more quickly and more comprehensively than would be possible with any other system,” says Pettitt.
“We like that it goes beyond purely testing the basics and instead helps us quality-check every core in a cable, which is important fo
UK - Edinburgh-based production services and dry hire company, Blue Parrot, has become the first company in the UK to take stock of one of Ayrton’s latest products, Perseo Beam, having purchased 10 of the new fixtures from Ambersphere Solutions, Ayrton’s exclusive distributor in the UK.
Released in July, Perseo Beam is the first compact, waterproof multi-function beam effect LED luminaire and the latest in Ayrton’s family of IP65 rated fixtures. Suited for use indoors as well as outdoors, the fixture is equipped with an ultra-intensive 2° beam and 21x zoom ratio.
“We are extremely excited to add Perseo Beam to our line up alongside our pre-existing stock of Ayrton Perseo Profile,” says Blue Parrot managing director, Rebecca Clough, who explained that the reasons for selecting Perseo Beam were the same as for their first investment in 2019. “They were everything we were looking for: LED-sourced, IP65-rated and compact enough to use indoors as well as out. They have SO many gobos we haven’t had the chance to use them all yet, but its most impressive feature is the intensity of the 2° beam - outstanding from an LED source - and the zoom that allows you to change from a beam to a profile. It has a flexibility unmatched by anything else.
“I’d been contemplating beam fixtures when I saw Ayrton was bringing out the Perseo Beam. I contacted Ian Green at Ambersphere to ask to see them as soon as they were available. We have trust in the Ayrton brand from having good experience with the Perseo Profile units, so I only had to look at them f
UK - The ALPD has launched an evolution of its Lumière Scheme apprenticeship programme.
The Lumière Scheme provides a pathway into the industry for emerging lighting designers by creating professional opportunities that include practical training and professional experience. The new Production Lumière Scheme has been established as a pilot in 2021, with its first edition initially planned as a virtual process due to the continuation of COVID-19 restrictions within the theatre environment.
But circumstances as well as generous donations have since made it possible for this year’s Lumières to benefit from a week of onsite paid work experience alongside their mentors, with all the associated networking opportunities that brings.
As such, the five successful Lumière applicants were paired with suitable and professionally established mentors. The Lumières engage in a series of structured discussions based around each stage of the production process, as well as some group-based masterclasses with leading industry professionals.
The 2021 ALPD Production Lumières are Izzy Waugh, mentored by programmer Victoria Brennan; Lewis Byfield, with mentor John Delaney, production electrician; Louisa Craig, mentored by programmer Dan Street; Rachel Stanwood-Jones, mentored by programmer Sarah Brown; and Dan Heesem, for whom production electrician, Fraser Hall is mentor. Stuart Porter and David Ayton run discussions and masterclasses for the Lumières with guest speakers.
The roles of production electrician and lighting programmer continue to evolv
Europe - Creating a sonic environment that can have a positive influence on customer spend and repeat business will be the subject of a free webinar organised by Yamaha this week.
Taking place on Tuesday, 14 December at 2pm GMT (1pm CET), the session will look at how to set up effective audio systems for commercial and public spaces using the company's Commercial Installation Solutions (CIS) range. Scott Coltham, UK application specialist and Reece Stead, business development manager, will present the hour-long Zoom webinar which delivers a high-level overview of the CIS range, including speakers, amplifiers, matrix processors, control interfaces and microphone systems.
Aimed at consultants, systems integrators, sound designers and anyone with a passion for professional audio solutions in the corporate, education and entertainment sectors, the webinar will use demonstrations and use-case examples to highlight the benefits of each product/group and how they can be used for a range of applications and environments.
Those interested can register for the free webinar here.
Singapore - QSC has appointed Loud Technologies Asia (LTA) as its distribution partner for live sound in Singapore.
"We are extremely pleased to welcome and partner with Loud Technologies Asia as a distribution partner for QSC,” comments Paul Lee, APAC business development manager at QSC. “Their expertise in online retail, logistics and their commitment to customer experience make them a great fit for QSC in the region.”
“The young, dynamic and ecommerce-savvy team at LTA is very excited to be able to partner with QSC in Singapore and support growth in both the online and traditional sales channels,” adds Colin Evan Quek, managing director at Loud Technologies Asia. “We look forward to assisting QSC with further growth in the region for their outstanding products.”
Czech Republic - Optimal Audio has announced the appointment of well-established audio and lighting specialists Rock Centrum as its exclusive distribution partner for the Czech Republic and Slovakia.
Optimal Audio, part of the Focusrite Group, manufactures a one-stop solution of control, amplification and loudspeakers for small to medium sized commercial installations, with a focus on supporting multi-zoned venues.
Established in 1992, with bases in Martin, Slovakia and Prague in the Czech Republic, Rock Centrum has evolved to become a highly-respected company working in the sale and distribution of professional and commercial audio and lighting, as well as in the field of system design and installation. Rock Centrum exclusively represents a number of global brands.
Peter Foldvári, managing director at Rock Centrum comments: “Our company focuses on distributing high quality products that we believe will deliver great performance, reliability and practicality to our customers. We knew straight away that Optimal Audio was the right partner for us, as we could see how the products fulfil our needs and those of our customers through combining great quality with simplicity of use. We strongly believe in its potential to be a great success in the commercial audio market.”
Raf Willems, head of sales and channel marketing EMEA, Optimal Audio adds: “We believe Rock Centrum to be the perfect partner for bringing Optimal Audio to fruition in both the Czech Republic and Slovakia. They have a fantastic team on board and have an in-depth understandi