USA - ACT Lighting is now the exclusive North America distributor of Luxibel.
Luxibel is the professional lighting brand by AED Group, which also offers the truss series Expo Tools, which are suitable for the exhibition market but may also be used by rental and staging companies.
"Luxibel's well-designed, high-quality, reliable, and high-value products are an ideal addition to the brands ACT distributes exclusively in North America," says ACT Lighting CEO Ben Saltzman. "We are excited to bring Luxibel's product line to the attention of our customers and will be introducing them to the wide array of tools that are available."
Damon Crisp, international sales manager for Luxibel, adds: "ACT Lighting is well known for its unmatched service and stellar market reputation and represents the world's top brands. Luxibel is honoured to join the ACT association and this select product roster. We look forward to our new North American customer partners discovering Luxibel solutions for their AV and exhibition needs."
Luxibel will join the extensive ACT Lighting village at LDI ion stand 1251 at the Las Vegas Convention Center, 22-24 November. ACT Lighting also represents Ayrton, MA Lighting, Robert Juliat, MDG, AC Power, ChainMaster, Reel EFX, and Tour-Plex Data-Sure.
Europe - Sixty82 has opened a new office in Drachten, The Netherlands, to exclusively service the German market.
“The start of Sixty82 German Division is a reaction to the expanding needs of the live events industry for rapid delivery times of first-rate products and a service that is second to none,” comments Fokko Smeding, CEO of Sixty82. “With the German division, we believe that we can ensure our customers are provided with expert technical support from experienced people. Therefore we hired specialists Michael Kempe and Christian Schoof to provide extra service and attention to the German market.”
Sixty82 has also appointed Germany’s Cast as its official competence centre and premium reseller. This partnership will “ensure high availability of Sixty82 products all over the country, while simultaneously providing strong support and after-sales service”.
“The name Sixty82 stands for innovation and vision like no other manufacturer of trussing,“ says CEO of Cast, Heinz Siller. “For decades, we have known the founders of this company. From the beginning, we have been in an amicable business, and together we have walked a great distance. Our collaboration led to the development of new products, unified in the passion for trussing and constructions. I truly believe that Sixty82 is a perfect fit for us.”
“This is the perfect time for Sixty82, and we are happy and excited to launch our activities in Germany together with Cast,” comments Michael Kempe, sales engineer of Sixty82 German division. “I am looking forward t
UAE - ETC celebrated the opening of ETC Dubai - The Studio with a launch event at the new premises in Dubai Media City. The site, which features a black box space for product demonstrations and an area for console training sessions, welcomed industry professionals from across the globe to the inaugural event.
Attendees met with product specialists from ETC and High End Systems and received demonstrations of the newest innovations including High End Systems’ new automated fixtures SolaWash 1000 and TurboRay.
The latest member of the Sola Series, the SolaWash 1000 features a full framing system and is available with either an Ultra-Bright or High CRI engine. Alongside this was TurboRay, the distinctive fixture creates dynamic effects from its animation and gobo wheels and can be used as a powerful hard edge beam or narrow-angle washlight.
Visitors to the opening were also shown Augment3d in the space’s black box area. The award-winning 3D programming environment which is part of the Eos v3.0 software is designed to increase programming speed and dramatically improves workflow.
In addition to providing a base for product demonstrations The Studio will host regular training sessions in the region. ETC’s Eos and High End Systems’ Hog 4 console sessions are currently available for registration with more courses planned in the new year.
“We are thrilled to have ETC Dubai up and running with a space that specifically offers specialist product demonstrations, training sessions and a black box area. It is the only space in the region to
UK - Live event production educational facility Backstage Academy has signed a new partnership agreement with professional loudspeaker manufacturer KV2 Audio.
KV2 Audio, whose R&D and manufacturing base is in the Czech Republic, has worked informally with the academic institution, based at Production Park in Wakefield, for the past two years, providing equipment for student-led events on an ad hoc basis and presenting seminars.
“These seminars are always well received,” says Tom Weldon, who is in charge of UK sales. “We have an exclusively point source approach to loudspeaker design and are proud to be able to present this approach to the technicians of the future. We strongly believe this is the best way to reproduce the original source, and in a market that is dominated by alternative designs it’s important that students are exposed to all options. We try not to blind people with the technology side, but instead encourage them to really use their ears and from that starting point, it’s surprising how quickly they begin to understand our philosophy and approach.”
In their engagement with the Academy, KV2 has provided a ‘tool kit’ of products, enabling students to create a six-way monitor mix via the passive ESM26 and ESM12 alongside a portable plug and play FOH system with the active EX series, offering complete reconfigurability that can be set-up by individual students quickly and easily.
In sharing close geographical proximity to Wakefield - KV2’s UK headquarters are in Harrogate - the other benefit of partnering wit
UAE - PSAV has announced the acquisition of eclipse, the AV and live event production and venue company operating in Dubai, Abu Dhabi and Riyadh. The terms of the transaction have not been disclosed.
Eclipse, founded in 2003 by Mark Brown, is now a wholly-owned subsidiary of PSAV and will continue to operate under the eclipse brand name. eclipse CEO Simon Ransom and his senior team will remain in place and continue to execute on their growth plans, now in partnership with PSAV. Ransom will assume leadership of PSAV UAE operations, and work with Nik Rudge, PSAV’s managing director, international, and his team.
“Eclipse is an exciting addition to the PSAV group of companies due to its extensive in-house venues and event production expertise, and strong alignment to our purpose and mission,” comments Rudge. “I am delighted about what this means for PSAV, and more importantly our customers, as we continue to focus on more ways to create amazing event experiences in locations throughout the GCC.”
“The entire eclipse family is eager to be joining forces with PSAV and establishing more impactful ways of serving our collective customer base,” said Ransom.
UK - The market value of the UK entertainment technology industry has grown by an estimated 5% in the past 12 months, according to PLASA research.
This puts the industry’s value at £1.36bn in 2018/19, up from £1.30bn in 2017/18. The sectors with the largest growth include architecture, broadcast and corporate events, which are valued at £250m, £220m and £160m respectively.
Only a third of the businesses surveyed expect the industry to grow in 2019/20 however, the main concern being how and when the UK will exit the European Union.
The full report, which follows on from PLASA’s comprehensive industry research released in 2018, details sector by sector performance, investment in marketing and R&D, and the future outlook for the industry.
“We are delighted to offer this important resource,” comments PLASA managing director, Peter Heath. “It provides vital insight for business planning, budgeting and benchmarking performance - I encourage all businesses to download the full report.”
He adds: “Whilst it’s great to see that the industry has performed so well over the last year, we are clearly looking towards a period of uncertainty as Brexit looms over the sector. PLASA will continue to support our members to the fullest extent that we can.”
The 2019 PLASA industry research report is available to download free of charge to PLASA members or £500+VAT for non-members. For more information, visit <
UK - Wakefield’s cathedral staged the official ceremony for 74 Backstage Academy (BA) students who graduated recently.
Students had their various production degrees conferred by Dr. Sue Duncan, assistant Vice chancellor and registrar, University of Bolton (with whom Backstage Academy is partnered).
They were also honoured by their various course leaders as they prepared to leave academia and enter the production world. Johnny Goodwin (Live Events Production), Graham Thorne (Live Visual Design & Production) and Claire Porter (Stage & Production Management) in turn accoladed their respective students as they filed up to the stage.
As Goodwin put it, “It’s always a great occasion to meet the families. They shake your hand and thank you for the guidance once they can see there is a job at the end of it, and that [students] are not simply running away to the circus.” And many have already found full-time employment within the industry.
The Ceremony also saw Backstage Academy’s first Honorary Fellowship conferred on Ash Nehru, co-founder of Disguise (formerly d3 Technologies) one of Backstage Academy’s enduring industry partners. Nehru was awarded the inaugural fellowship in recognition of his inspirational work and dedication to innovating the field of visual design and technology integration.
“We are delighted that 75% graduated with a first or 2:1. Our partnership with BA provides unique opportunities and conversion rates are high,” stated Dr. Duncan in her address. “Backstage Academy has earned a reputation as a
UK - Music industry charity Music Support has partnered with 10 companies and organisations to train industry professionals in mental health first aid (MHFA).
The drive has been prompted by an in-house initiative led by the charity in 2018, when it invested in MHFA training for its own staff and volunteers.
Music Support will work with The Event Safety Shop (TESS), a live event production safety service; industry charities Help Musicians and The BRIT Trust - the charitable arm of BPI; PLASA; The Association of Independent Festivals (AIF); Production Park; Backstage Academy; PSA and its benevolent fund, Stage Hand; and Thrive: Mental Wellbeing - an NHS-endorsed app designed to help people combat stress.
Matt Thomas, Music Support’s co-founder and chair of trustees, comments: “MHFA training is becoming a priority for businesses across many industries and sectors, both nationally and internationally. We’ve received a lot of support and encouragement from partners about the prospect of Music Support delivering training, and MHFA England [the only provider of licensed mental health first aid instructor training in England] is currently campaigning for the Government to put mental and physical health on an even footing. This is gaining traction from politicians and is likely to become an area of statutory responsibility for employers in the future. Now is the time for our industry to get in ahead of the curve.”
He adds: “Ultimately, we’d like this initiative to be an industry-wide adoption of good practice which will significantly imp
Switzerland - Prolights has announced the appointment of Plusmusic AG as its distributor for Switzerland with immediate effect.
Plusmusic takes over in the Swiss market which historically has been served directly from the Prolights Italian HQ, inheriting a network of users, who will benefit from the distributor’s local sales and demo stock, and qualified technical support team.
Paolo Albani, international sales manager for Prolights says, “Plusmusic is a natural match to carry on the Prolights brand in the Swiss market. They share the same passion of our team when it comes to lighting technologies, and having full access to the market in its various segments and as well providing a high class customer service, we are very sure they will be a great asset for our swiss partners.”
Gianluca Trevisan, sales manager of Plusmusic, adds, “We are excited to join the Prolights family, which today represents one of the best stories of success in the professional lighting industry. The product range effectively represents what our customers have been asking us for a long time. The impressive logistic backup and at the neighbouring Italian headquarters, including the large showroom areas, will help us to support our customers.”
UK - Audio visual production supplier SFL is running a series of courses, inviting anyone working in the audio industry to attend.
These include a Yamaha Networked Audio Systems workshop, DiGiCo SD consoles training, Midas PRO Series consoles training day, and an Introduction to Live Audio For Church.
Harvey Appleton, SFL project manager who is also one of the course teachers, comments: “We believe that education is vital and running these courses is a great way for SFL to share its knowledge with the industry and we find it extremely rewarding. This is why we have developed a range of courses that focus around the equipment we use most frequently and subjects, such as live audio for churches, where which we know can be challenging, particularly for those that don’t have years of experience.”
The Yamaha workshop is an opportunity to get hands-on with the latest Yamaha equipment, covering a broad set of important industry skills, from networking and Dante to console operation and integration with a variety of Dante products, whilst the DiGiCo SD and Midas training provide an introduction for sound engineers and system technicians wanting to get up to speed on the equipment.
The Introduction to Live Audio for Church course is suitable for beginners as well as for experienced engineers who want to brush up on their skills and plug knowledge gaps. It is also designed for volunteer church tech operators, ministers or church staff who may occasionally have to operate audio equipment, as well as musicians or worship leaders se
Denmark - Allen & Heath has named Light Partner as its exclusive distributor for Denmark.
The new distribution partnership is active with immediate effect.
Allen & Heath’s EMEA sales manager, Fred Cresson, comments: “Allen & Heath has a strong, loyal following in Denmark, particularly in live sound and installation. We are therefore delighted to be working with Light Partner to continue providing first-class support to our Danish customers, and to explore the opportunities to keep developing the brand.”
Stig Meyer Jensen, Light Partner’s CEO, adds: “With the new Avantis adding to an already unbeatable line-up of consoles, Allen & Heath is the mixer brand everybody is talking about right now. We’re proud to be appointed to distribute A&H in Denmark and we’ve invested in a highly experienced team to deliver the outstanding backup that our customers deserve.”
UK - TAIT has acquired Wakefield-based Brilliant Stages to create “an even more competitive platform capable of deploying a truly global suite of live event technology and solutions”.
The leadership and staff at both companies is expected to remain the same. It is unclear if Brilliant will continue to exist as a separate brand, but TAIT has stated that “the combined management teams see the value of building a global brand.” All existing projects will continue as scheduled and all points of contact will remain the same.
Ben Brooks, managing director of Brilliant, comments: “We have built the brand brick-by-brick with an equal focus on spectacle, design, employees, and customers. That is what makes being part of TAIT a perfect match, culturally we are 100% aligned.”
Adam Davis, chief creative officer at TAIT, adds: “This really is a perfect cultural match. We are excited to share with Brilliant our technology, assets, and lessons learned over our 40 years in the live event business. We found a true partner in Brilliant and share a deep belief in delivering excellence to our customers and their fans.”
Since 1978, TAIT has been a premier global provider of advanced creative, engineering, and automation services to the live entertainment industry. TAIT’s diverse group of clients and markets include Princess Cruises, Fortnite World Cup, Disney, Dubai Expo 2020 and the Olympics. At the core of its services is TAIT Navigator, a proprietary automation and show control platform that maximizes the client’s creative vision.
Major Revamp - The Brit Awards have announced a major revamp for 2020, with fewer awards and an end to fan votes. Organisers promise "more music" as a result, with artists being given full creative control of their performances. Prizes like Best British Video and Best International Group have been cut, while the outstanding contribution award has been retired for 2020. Despite press reports earlier this year, gendered awards will remain part of the ceremony.
The changes come after several years of falling ratings. This year's ceremony, which saw performances from Pink, Dua Lipa and George Ezra, was watched by 4.1m people, down 400,000 from 2018.
This year, all awards will be decided by a 1,200-strong "official voting academy", made up of “experts” from all areas of the music industry. Brits chairman David Joseph explained the changes, saying: "We will be putting creativity, British culture and exceptional performances at the heart of the show to make Brits night a world class celebration.”
MTV EMAs - BTS won three categories at this year's MTV Europe Music Awards held on 3 November in Seville. The K-pop seven-piece won in the best group, best live and biggest fans categories. Flying the flag for the UK were Little Mix (Best UK & Ireland Act), Liam Gallagher (Rock Icon) and FKA Twigs (Best Alternative). Ariana Grande and Lil Nas X came away empty-handed, despite starting the night with seven and six nominations respectively. Niall Horan, Halsey and Mabel were among the performers, while US singer Becky G hosted. Liam Gallagher closed
UAE - Sixty82 has appointed Unusual Rigging & Engineering LLC as its exclusive representative in the United Arab Emirates, Oman, and Saudi Arabia, for its full trussing and staging product range. Unusual Rigging will exercise supervision on a broad scope of possibilities, advising customers on the best Sixty82 solution for their specific needs.
Unusual Rigging is a highly experienced provider of rigging and stage engineering solutions, working around the globe, principally in the entertainment, special event, exhibition and presentation industries. In 2009 Unusual Rigging & Engineering LLC opened for business. Unusual Rigging’s specialist teams boast a wide range of disciplines, and all are passionate about what they do. “At Sixty82, we share this passion for the industry,” comments Fokko Smeding, CEO of Sixty82. “We therefore believe that Unusual Rigging & Engineering is a perfect fit to meet the needs of our ever-expanding customer base.”
Sixty82’s sales and marketing manager, Rainier Smeding, continues: “We are extremely excited to be working with a team that has this kind of knowledge and expertise, supported by an unrivalled track record. With these dynamic and experienced people, we can focus on next-generation structures, based on the highest knowledge and working skills, as well as safety regulations.”
Denis Bramhall, managing partner at Unusual Rigging LLC, comments: “We are delighted to take on the role of distributor for Sixty82 in the United Arab Emirates, Oman, and Saudi Arabia. By adding their products
Switzerland - Audac has appointed Radio Matériel as the exclusive distributor of its audio solutions in Switzerland. Radio Matériel will be handling sales, distribution and service of the complete Audac product line-up from their offices in Renens near Lausanne.
Radio-Matériel SA is a wholesaler specialised in the import and distribution of audiovisual products in both installed as live environments. The company has a long history that dates back to the year 1932.
Radio Matériel CEO Christian Cornaz looks towards the partnership. “Audac impressed us with their innovative product range, therefore we are delighted to be adding their products into our catalogue. Together with Audac, we will be able to meet the needs and requirements of our customers even more.”
Audac’s international sales director, Marc Asselberghs adds: “We at Audac are always looking for ways to innovate and grow further as a business, as well as being in close proximity to where our customers are. Our partnership with Radio Matériel that has such a great historical presence in their region is a great example of that. We have a lot of faith in the quality of their service and we are positive that this will be a fruitful collaboration.”
USA - New Jersey-based Starlite has purchased a complement of Ayrton Khamsin-S, Ayrton's latest compact profile fixture. Starlite has one of the largest inventories of AV, lighting and control equipment on the East Coast and services the broadcast, concert touring, corporate, performing arts and educational markets.
The fixture is the first Ayrton product that Starlite has purchased. “ACT Lighting (Ayrton’s exclusive distributor for in North America) demo’d the whole Ayrton line for us, and we evaluated the Khamsins in our shop for our rental inventory and use on our own productions,” comments president and CEO, Dean Danowitz.
“There was a fair amount of debate internally regarding which profile fixture we should invest in next,” notes Jason Danowitz, vice president of event technology. “Ultimately, we chose the Khamsin-S because it checked so many boxes for our touring and staging clients, including an 8:1 zoom (7o to 58o), 40,000-lumen output, CMY colour mixing plus fixed colours, variable CTO, two frosts, two rotating gobo wheels, prisms, an animation wheel, rotatable framing shutters and an iris. In addition, they’re flicker-free, which is essential for our clients with broadcast applications.”
The fixtures were dispatched on a broadcast project as soon as Starlite took delivery of them. “The minute they hit our docks, they were booked for a major televised awards show,” says Starlite’s rental manager, Matt Strickland. “The Khamsins will work for so many applications that they will never be here - which is ultimately m
UAE - Technical and staging solutions provider Protec has become the first company to order Claypaky’s new laser-source moving head Xtylos. Protec inked a deal to receive 350 units of the fixture and became the first AV equipment supplier in the Middle East to take delivery of Xtylos in September. The company has also added 48 of Claypaky Sharpy Plus fixtures to its inventory.
“We are very excited that Protec was the first in our world sales network to place the order at Prolight + Sound 2019 in Frankfurt where we launched Xtylos,” says Egor Popovski for Claypaky in the Middle East. “Protec is also the first in the Middle East to receive the shipment of these fixtures and has become the largest stockist of Xtylos in the Middle East region.”
Aaron Russ, head of Protec’s lighting department, adds: “Protec is always investing in the latest technologies, and Xtylos is the next innovation in lighting technology. Xtylos is more efficient from an energy point of view, but its real selling point is how its laser-sourced engine reproduces colour with such intensity and definition. We believe this offers something unique on the market and introduces a whole new world of creative lighting solutions for our clients.
He continues: “The Xtylos’s energy efficiency has a green appeal, which is something the events industry needs to continue to make improvements on, but the main attraction here is the fixture’s ability to maintain colour intensity and vivid brightness over a long distance compared to its predecessors and other market options. Xty
Belgium - Established 21 years ago, the PFL Group has grown to become one of the Benelux countries’ leading technical production businesses, servicing over 1500 projects annually with high quality sound, lighting, video and set productions. Constantly developing to meet the demands of its customers, PFL has just invested in more Yamaha digital mixing consoles.
Investing in the latest technologies and new equipment is a vital part of being able to offer the best service in the fast-moving live and installed sound industries. This is why PFL has recently purchased two Yamaha QL5 and two QL1 digital mixing consoles, plus a pair of Rio1608-D2 I/O rack units.
“The impressive, trusted QL series offers an excellent all-in-one mixing solution for small to medium-sized live events,” says Dominic De Gruyter, owner and CEO at PFL. “With the new QL series in house, we are now able to support corporate events - such as panel sessions or product launches - even better than before.”
Innovation is at the heart of PFL’s business, so its technicians have cleverly incorporated the QL1 consoles into standardised racks for corporate meetings. Kitted out with wireless microphones, lapel headsets and everything else needed for a fast, reliable set up, these meeting racks are compact, easy to transport and extremely flexible.
Brazil - Prolights has confirmed HPL Light Company as its distributor for Brazil.
Alberto Da Silva, sales manager of HPL comments: “Prolights is the perfect addition to our offering here in Brazil. The importance placed on the customer and their journey is part of why we do what we do here. The difference comes with the fixtures they create, stemming from the design and development processes - they feature sets and types of fixtures are to answer a specific need or gap in the market and not just another me-too fixture. With the increasingly growing popularity of Prolights fixtures in North America we have seen this influence the uptake here in South America.”
Prolights international sales manager, Paolo Albani adds: “Having HPL on-board as a partner is Brazil is great. They bring with them a wealth of local and market knowledge, experience and connections. We really look forward to working with them and watching this partnership flourish.”
Belgium - With more than 45 AV Stumpfl media servers as part of their rental stock - all of which are updated to run the latest version of the Pixera system - AED Display has become the world's largest provider of AV Stumpfl media server systems.
In addition to offering the new Pixera servers as a rental product to their customers, AED Display has organised and successfully conducted multiple Pixera training sessions in Belgium since ordering additional servers at this year's ISE exhibition in Amsterdam.
AED Display managing director Thierry Heldenbergh explains the importance of providing training sessions in addition to the hardware itself: "Compared to other systems out there, Pixera is still the new kid on the block. This has many advantages and also brings some challenges. The advantage is that we can be among the first companies worldwide to offer a new media server system that presents users with a ground-breaking new usability approach. The challenge is the knowledge transfer process. By empowering our customers, we create a win-win situation."
AED Display's media server rental stock includes Pixera mini, Pixera one, Pixera two, and AV Stumpfl RAW servers for uncompressed playback.
Product manager Dave Vos comments, "It's not like there is no diversity in the media server market. So one could ask, why another new system? The reason why Pixera is appealing to many users has to do with the user interface. The same mechanisms apply to multiple workflow scenarios. It's also a great feeling for our customers to be able to join a growing com
USA - Through broadcast and online digital channels, First Baptist Dallas’ reach expands beyond its in-house attendance. With a following that spans tens of thousands of worshippers, the megachurch takes its audio and video capabilities very seriously, looking to lead audio engineer Brad Roberts to choose just the right gear.
Most recently, Roberts became one of the first US users of DPA Microphones’ new 6066 CORE Subminiature Headset Microphone, relying on its capabilities to provide a discreet, high-quality sound for the church’s lead pastor, Dr. Robert Jeffress.
“I chose to upgrade the lead pastor’s microphone to DPA’s 6066 because of its impressively small capsule and redesigned headset - for such an unobtrusive solution, the sound quality is impeccable,” explains Roberts. “The 6066 is completely hidden from close-up HD camera shots and its non-reflective boom further improves the aesthetic, as it does not catch undesirable stage light.”
The church’s arsenal of DPA microphones also includes numerous 4061 Omnidirectional Microphones for acoustic pianos and violins in the band, a 4098 Supercardioid Gooseneck Microphone at the podium, the 4018VL Vocal Microphone when a handheld mic is needed and a wide array of 4066 Omnidirectional Headset Microphones in all 12 of its worship venues.
“DPA’s sound is natural and solid, so I don’t have to EQ as much, which has been really helpful,” explains Roberts. “With 25 years of professional audio experience in the live and recording worlds, it’s safe to say I’ve listened
Europe - JoeCo has signed a pair of distribution agreements that will ensure a greater number of European end users will have local access to the company’s full product range. The deals, which were signed at IBC, follow hot on the heels of the announcement that Beirut’s Boujikian Bros has taken on JoeCo distribution.
Tonspur AG has become the official JoeCo representative for both Switzerland and Liechtenstein. The company, based in Adligenswil, already has a number of important pro audio brands on its roster.
“We are delighted to be working with Tonspur in both Switzerland and Liechtenstein,” says Graham Murray, business development at JoeCo. “Their knowledge and reach into the local market is second to none and I’m sure their customers will be excited to get hands-on with the full JoeCo range.”
Tonspur is also highly active in the local audio community, hosting a variety of regular training sessions. With the addition of JoeCo, the new distribution partner has confirmed that it will be including the British manufacturer’s portfolio in these events.
Meanwhile, ABSIS take on the distribution for Belgium. ABSIS is a relatively new entrant to the Belgian market, having been formed by audio engineers Frederic Jakus and Gaëtan Crenier at the start of 2019. Despite this short history, the knowledge and experience of the founders has quickly made the distributor an important player in the local market.
“While ABSIS is still a young company, the years of experience they have shines through in everything they do,” notes Murr
Europe - Trussing, staging and hoists manufacturer Prolyte has been acquired by Area Four Industries.
The news of the acquisition comes shortly after Prolyte filed for bankruptcy. Prolyte will retain its brand identity but will undergo a management, production and strategic reorganisation.
František Zykan, CEO of Area Four Industries, comments: “We will invest in the development of Prolyte as a brand, as well as in new ideas and products. Our current partners remain equally important for us. I trust that in two years, Prolyte will be number one in customer satisfaction.”
Founded in 1991 and headquartered in the Netherlands, Prolyte has an office and warehouse in the USA, an Asian office and factory in Guangzhou, China, and a European warehouse in Germany. Its portfolio includes ProlyteStructures, ProlyteSystems, StageDex, and ProLyft.
Area Four Industries was created in 2012, when the engineering design expertise, experience, knowledge, and manufacturing capabilities of its three brands - Milos Structural Systems, Litec and TOMCAT - were combined and solidified. James Thomas Engineering came on board in 2014.
Property Moves - An immersive Monopoly experience is the first show to be announced under a new partnership between Selladoor Worldwide and games company Hasbro Inc. The collaboration will see the theatre company and Hasbro adapt more boardgames into live experiences in the future. While further productions have not yet been confirmed, other boardgames in Hasbro’s portfolio include Cluedo, Risk, Trivial Pursuit, Twister and Operation.
Monopoly will run at a location in London which is yet to be announced in 2020. The experience will include a 75-minute segment where teams will compete to win tasks in order to move along the board, buy properties, and attempt to win the game. Features from the game including famous London landmarks, chance, community chest and jail will all be “brought to life” in a space that will also feature cafes, bars and shops.
David Hutchinson, chief executive of Selladoor Worldwide, said: “We’ve been working for over a year with Hasbro on this exciting partnership, developing our concept and vision to bring one of the world’s biggest board game brands to life in this thrilling experiential theatre landscape. Trends in our sector are moving in a very exciting direction with demand from a new generation of theatregoers looking to experience live theatre differently, and to be immersed in the world of the narrative in a different way.”
Vice-president of location-based entertainment at Hasbro, Matt Proulx, added: “Launching the Monopoly experience in London n