USA - ESTA has launched the nomination process for its Members Choice Awards to all member exhibitors at the 2020 NAMM Show.
The awards, voted on by all ESTA members attending the NAMM Show, recognise outstanding new entertainment technology products. Awards are bestowed in three categories:
• Expendable: product which is designed to be consumed or replaced frequently
• Gadget: product that is physically small enough to fit in a pocket or small backpack, or software with a file size no larger than 100 megabytes
• Equipment: product that is physically too large to fit in a pocket or small backpack, or software with a file size larger than 100 megabytes
Only ESTA member exhibitors at The 2020 NAMM Show may nominate a product(s); they must be either the manufacturer or exclusive distributor and can submit one nomination in each category. Only products that have been introduced to the market after 1 January 2019 and must be deliverable by 16 January 2020 will be accepted.
To make a nomination, please visit //esta.org/MCA. The deadline is 12 December and the winners will be announced on the show floor on Saturday, 18 January.
Europe - Sixty82 is pleased has announced the recent appointment Cast as its exclusive distributor for Switzerland. With immediate effect, Cast will distribute and provide technical support for the full product range of Sixty82 trussing and staging solutions.
“As we learned about the birth of Sixty82in 2018, it was obvious that one day we would join this marvellous team, led by people we have trusted for more than 25 year! It is wonderful that today is that day!” says Silvio Cibien, CEO of Cast Switzerland.
Fokko Smeding, CEO of Sixty82, comments: “We are delighted to be working with Cast. This partnership will help meet the industry’s requirements for fast delivery times and technical know-how from experienced people.”
Date Jonkman, Sixty82 executive account manager, adds: “We believe that Cast is uniquely positioned to further develop our existing customer base and that, with their market presence and sales support network, together we can make a real impact.”
UK - KV2 Audio has announced a partnership with RADA (Royal Academy of Dramatic Art) to support the training of young students in theatre sound production. KV2 has provided a range of EX Series loudspeakers to equip RADA’s Jerwood Vanbrugh and Gielgud theatres, and will also offer masterclasses on sound design and the use of point source technology in a theatre environment.
Steve Mayo, RADA’s head of sound, comments: “These partnerships are the life-blood of hands-on training for our students. I am very eager for our sound students to have the opportunity, not only to work with high quality, modern equipment, but also to meet the people behind it. The support we’ve had from KV2 has been invaluable in paving the way for this partnership, from our initial conversations at ABTT in June through to them organising for all our students to have a proper demo of the full KV2 range at PLASA last month.”
Mayo recalls that his decision to approach KV2 was sparked initially by well-known theatre sound designer, Richard Brooker, when he came in to talk to the students about working on musicals and mentioned that KV2 had become an important part of his designs. He was further prompted by the fact that Autograph Sound (with whom RADA already has a close relationship) are an important KV2 user, a fact endorsed by Autograph sound designer, Avgoustas Psillas.
“We were lucky enough to get Avgoustos in to mentor to our sound design students when we were preparing for our musical production during the last summer term, and he was very complimentary about KV
UK - PLASA has launched the National Lifting Event Training (NELT), a training programme for production technicians who use lifting equipment during event production.
Designed in conjunction with the Live Event Production Group with the aim of improving safe working practices of lifting operations, NELT is currently available at UK Rigging in Bolton and Production Services (PSI) in Northern Ireland, with more approved centres expected to offer the programme in 2020.
Nicky Greet, PLASA’s director of membership, skills & technical, comments: “PLASA is pleased to offer this national training for production technicians that has been developed in collaboration with industry professionals on PLASA’s Live Event Production group. The aim of NELT is to standardise good practice and knowledge, making work environments safer and more efficient for all those involved.”
The course will take place across three days under the guidance of expert trainers in specialist facilities. Trainees will complete a series of practical activities and receive guidance on how to establish cohesive and safe working partnerships with NRC riggers. Upon successful completion, candidates will receive a certificate and a listing on the PLASA website.
To enrol, please visit www.plasa.org/nelt. Experience of working in the live events or broadcast industries is recommended but not essential.
NELT is the latest addition to PLASA’s
UK - The team behind the immersive installation Blackout are calling for more participants to join its industry research into mental health.
The research, which was initiated during the PLASA Show, is seeking to provide the first evaluation on mental health awareness within the UK technical backstage entertainment industry.
To collect the required research data, Dr Paul Hanna, research director in clinical psychology at the University of Surrey, has devised a short (5-10 minutes) questionnaire. The results of the study will then be used in panel discussions, conferences and health and safety reviews with industry organisations to promote a discussion on industry issues such as working hours, overnight shift work and touring shift patterns.
Mig Burgess, Guildford School of Acting tutor and creator of the Blackout immersive event, says: “This is an extremely important first step to address mental health awareness in the UK technical backstage entertainment industry and we are delighted that Paul’s expertise will provide valuable insight into mental health issues in the sector. “
Sean McNamara, head of the GSA, adds: “As part of GSA’s commitment to driving forward innovation in matters relating to mental health and wellbeing, we fully support Mig and her colleagues with this ground-breaking project.”
The evaluation has been funded by leading industry associations PLASA, ALD, ASD ABTT, PSA.
To take part in the research, participants have until 18 October (Friday) to test
Poland - Warsaw-based AVI Media has been appointed to distribute DAS Audio’s professional audio products in Poland.
AVI Media’s Michal Zelman comments: “During my time working in the PA/AV market I was involved in projects and events with DAS Audio products and I always had a very good impression of their performance and reliability. My goal now is to expand this brand’s excellent reputation throughout Poland and participate in larger projects with AV integrators, designers and sound engineers, providing the best customer service.”
Ignacio Chuliá, executive sales representative for DAS Audio in Europe, adds: “AVI Media is the perfect partner for the Polish market. DAS Audio has been working with Michal for quite some time and we look forward to sharing this new project with him.
“We are positive that our cooperation with Michal will consolidate our position and our growth within the Polish market”, continues Chuliá. “We can count on Michal´s broad experience in the industry. We have been working with him for years and have always had an exceptional relationship which have resulted in outstanding service for our customers. We are delighted to partner with AVI Media and we welcome them to the family.”
Germany - Over 250 guests were in attendance throughout the nine-day Ambion Digital Jungle open-house event. Attendees enjoyed an hour-long sensory journey of innovative installations focused on tracking, immersive interactivity, sensor technology, realtime control and reactive, generative content using BlackTrax, disguise and Notch.
Ambion is a full-service provider that plans and produces technology for concerts, sports events, trade shows and congresses around the globe.
The company recently held open house days where they invited selected clients, partners, innovation agencies and event planners to attend. The Digital Jungle demonstrations focused on technology and its application in a live event scenario.
OBJ.Studio the Ambion design department has been trying some interesting light and media tech projects in Berlin. The last one was a smart installation with curved LEDs. It was a collaboration with another design studio and 22 digital artists from all over the world.
“Ambion has a BlackTrax Lab. Here employees from different departments come together and experimenting with the system. So, we build knowledge together and find creative new ways and solutions for clients and upcoming projects,” says Jo Rychlik, creative director & head of OBJ.Studio Berlin.
Ambion received their training directly from CAST Software at their headquarters in Kaufungen. They purchased their own system as well, going along with their brand of owning their own equipment to have ownership over their projects.
The plans for Amb
UK - Industry electrical expert and LSi columnist James Eade has announced the October dates for his recently-launched accredited training programme, BS 7909 Temporary Power for the Events Industry.
The course has been fully updated to align it with current industry guidance and standards. It is the only course James Eade is associated with and not offered by any other provider.
BS 7909 is taking place across three days on 21-23 October at the Whatlington Village Hall, East Sussex TN33 0NE. There are still a couple of spaces left to book for this sesion, with further events scheduled by the end of the year - more details are available on www.eade.uk.com/training.
Pearce Hire is also hosting a series of standards update courses at its HQ in Peterborough. This course is an accredited one-day course that takes the candidate through the latest industry-relevant changes to BS 7671:2018 as well as the new IET generator guidance. Also covered are updates to event industry lightning guidance as well as the ABTT Technical Standards for Places of Entertainment. The next course is on 25 October with more in November.
UAE - SSL has appointed Provision AVL as its live sound product distributor in the UAE, KSA, Kuwait, Oman and Bahrain.
Formed in 2014, Provision AVL have grown their reputation as a leading sales and distribution company in the Middle East, representing premium brands including Prolyte Group, Chauvet Lighting, Clair Brothers Audio Systems, Admiral Staging, and Le Maitre.
Provision AVL’s MD, Kevin Boujikian comments: “Back in my college days, the first and foremost audio console brand discussed around our Audio Engineering classes was Solid State Logic. Twelve years on, it was vital for us at Provision AVL to add a leading audio console brand alongside the exciting portfolio of lighting, staging and trussing products we already represent - hence the simple decision to go with Solid State Logic. The Live series compliments what we already offer in terms of audio systems. Our immediate priority now, will be to increase sales, exposure, and support across the region alongside the SSL team led by Philippe.”
Philippe Guerinet, SSL director of international sales, comments: “We have worked with Provision AVL previously on our core music creation products, such as SiX, and Fusion. As part of our strategy to further develop our Live presence in the region, expanding Provision AVL’s portfolio to include the SSL Live range is a natural progression to achieve our goals. Starting with the forthcoming PL&S show in Dubai, we look forward to growing our customer base in the region.”
Europe - German-based rigging company Litecom, which has its roots in Denmark, has invested in the new Dynamic Stack Track System (DST) from Italian chain hoist manufacturer EXE Technology. DST is a traverse system with integrated rails to move, lift and rotate any object.
"Scenic movement will certainly be the future of upcoming tour productions. With the DST (Dynamic Stack Track) system, we invested in a scalable system solution that gives us the opportunity to best meet the growing demands of everyday touring. The comprehensive DST product portfolio offers many possibilities for scenic movement. I have been on the lookout for a finished system solution for some time and have now found one that convinced me immediately," says Litecom CEO Mathias Sonntag.
The black powder-coated DST52 system, which rides on dollies with master, slave and cable trolleys, is stocked in large quantities at the Erfurt warehouse and ready for use on upcoming tours. The system will have its first outing at the TALENT Show in Denmark.
The EXE designed DST system comes in two sizes - DST52 and DST66. Both systems are available with powder coating, a circular segment and dollies. The large range of accessories for motorised and rotating trolleys allow for absolute freedom of movement when combined with chain hoists.
France - GB4D-Gilles Bouvard has received BroaMan’s Best BroaMan Distributor award for 2018.
The Chambéry-based company specialises in the delivery of some of the most challenging integrated technology projects across the world - find out about its work on the recent Fête du Lac d’Annecy in LSi October 2019. GB4D has also introduced BroaMan’s application engineered solutions to its many customers at at leading French tradeshows SATIS and JTSE.
BroaMan MD Tine Helmle comments: “GB4D sold the most BroaMan equipment during the year, and among their many projects the two that stand out are the major exhibition and congress centres in Bordeaux and Toulouse.”
“We have been working with Gilles and Diane Hivert, who handles the distribution, for many years, and have enjoyed great cooperation and an enduring friendship,” continues Helmle. “They are extremely professional and accomplished in everything they do and we are looking forward to many more years of creating great projects together.”
Gilles Bouvard adds: “We knew of BroaMan thanks to our long association with Optocore. It was when we won the Kuwait shipyard project in 2012 that we started working with BroaMan product for the first time. We were beta testing the first Route 33 with two ring videos on a 5km loop. A LAN was needed to control the video projectors that were installed on the various video projection points, and so we had the start of the Mux22.”
GB4D subsequently developed two video routers for the World Rowing Championships in France in
UK - Wire and fibre rope assemblies supplier Rope Assemblies is celebrating two years since Linda Martin became company MD. The Retford-based organisation, which became part of the Unusual group in 2017, has experienced significant change, with the implementation of new company policies, best practice procedures and increased sales.
"In the blink of an eye, two years have passed, which seems like no time at all,” comments Martin. “Then we took a step back and realised how much the company has changed in that time, thanks to all the hard work that every member of the team has put in, and we felt it was worth marking the anniversary."
The biggest cause for celebration is the record sales figures that Rope Assemblies is achieving on a month on month basis. "If we look at January 2017, for example and compare that with January 2018 and January 2019, we are seeing a marked increase in sales. Every month is the same which shows us that we are doing something right. But we can't rest on our laurels. The job isn't done - it's just beginning," adds Martin.
Since taking on the role of MD, she has been keen to invest time and energy into improving and updating the internal systems, fundamental to the successful running and growth of the business. "It's very much been a two-year spring clean if you like," Martin explains. "We've gone through all our Health and Safety practices, ensured all staff policies are fully up to date, which has in turn resulted in a more motivated workforce and we've worked closely with LEEA to ensure all our certification is all do
The Netherlands - Lichtwerk (Light works) is a Netherlands-based technical production company which works closely with a wide selection of lighting and visual designers, particularly for theatre shows, tours and corporate events. The company recently invested in Robe’s fantastic T1 Profile LED moving light, which is designed for theatre, touring and TV.
Jacco Pattist founded the company in 1995, and his association with Robe goes back to the very early days when the Czech manufacturer was still an OEM supplier. Once Robe was launched in 2002, Lichtwerk was an early adopter of the brand, a trend that continued through the ColorWash 250 series, then the ColorWash 750 and ColorSpot 700 series, the DT 3000 and 7000, and more recently with LEDBeam 300s MMX Spots / WashBeams and LEDBeam 150s. The latest T1s were purchased because, collectively as a company, “We love tungsten!” declares Pattist.
Lichtwerk had been waiting for a profile LED fixture that was suitably ‘equivalent’ in quality and feel to the classic lightsource, and for something that was truly ‘theatre-grade’ in terms of its white light capabilities. When Robe launched the T1 last year, “it had all the qualities I needed,” says Pattist. “It is silent, smooth, lightweight and the output quality is fantastic. It has all the attributes you need for detailed and accurate theatre lighting.”
He adds that reliability is the big red line for a busy rental company, and that’s a characteristic he knows Robe can deliver on. “Ever since the OEM days back in the early 2000s . . . Robe
Australia - LED displays manufacturer Absen has welcomed Audio Visual Distributors (AVD) into its Value Added Distributor (VAD) network.
Effective 18 September, AVD promotes Absen LED products across the Australasian region, provides training for local end users, and exhibits Absen products at relevant trade fairs and roadshows.
“We pay particular attention to strategically aligning ourselves with quality manufacturers who deliver innovative, market-leading products,” comments Blair Terrace, business development - LED displays at AVD. “We believe that the quality range of products from Absen is well suited to the vertical markets we support. The continual R&D and technical innovation of Absen’s LED ensures that our customer base is exposed to a constant stream of fresh and exciting products.”
AVD’s sales and technical team is made up of a diverse group of people who collectively bring decades of experience across multiple sectors of the AV industry, allowing it to offer a high level of customer satisfaction and technical assistance to all clients.
Terrace continues: “LED has become an increasingly requested product within the commercial AV space in this region. More and more corporate boardrooms, retail applications and performing arts / cultural venues are requesting LED installations, while the rental and events market is continuing to grow. In particular, the demand for higher resolution LED screens is becoming greater every year. With the innovation Absen has in the 1.5mm - 0.9mm pixel pitch bracket, we are now well posi
Finland - Audac has announced a partnership with Electro Waves as the new exclusive distributor of their audio solutions in Finland. Electro Waves is a family-owned business that represents the newest technology and the company will manage the sales, distribution and service of the complete Audac product line from their offices in Espoo.
Miko Nurkki, Electro Waves CEO, comments: “By adding the complete Audac line to our portfolio, we are now able to provide a more extensive range of services to meet the needs and requirements of our partners. We were impressed by the range and scope of their services, not to mention the quality of the Audac products. So we’re excited to enter this partnership.”
Mark Asselberghs, Audac’s international sales director, adds: “We are delighted to be partnering with Electro Waves for the distribution of our complete product range. Our goal is to continuously improve our partners’ experience in every aspect. Expanding our network of sales and support personnel and being in close proximity to where our customers are is a key initiative towards achieving that. So entering into strategic partnerships with like-minded companies like Electro Waves is essential in this process.”
UK - Netgear has announced the introduction of a new engineering support centre for professional audio video (Pro-AV) integrators deploying AV solutions which utilise IP networking. This new service to AV installers, consultants, manufacturers and resellers is positioned to streamline audio visual solutions over IP and eliminate the complexity of AV deployments.
This dedicated Pro AV engineering services team of experts has been conceived in the company’s efforts to empower those who are conducting installations and designing projects with free network design assistance, training and installation support. From pre-sales and post-sales support to technical training, to white papers and best practices, these services are positioned to help educate tech managers and integrators to become masters of AV deployments which require IP networking.
In order to streamline the adoption of AV over IP and to ensure the successful transition from legacy matrix switching to AV over ethernet, residential and business integrators depend on a solid partner to guide the way. Netgear is determined to be this partner. This new structure for Netgear is essentially a design centre with a number of the company’s top networking professionals who are accomplished at documenting, drawing, and producing AV architectures.
“This technology transition to AV over IP is an exciting new space where Netgear is driving the integration,” says Laurent Masia, director of product line management for Netgear. “We are in the market to simplify and streamline IP networking for sma
Guatemala - Obsidian Control Systems has announced Casa Instrumental as the exclusive distributor of Obsidian Control Systems products in Guatemala.
Lighting professionals in Guatemala will be able to test the console line at a two-day ONYX training event taking place on 1-2 October at the Casa Intrumental facility in Guatemala City. Designed to provide both a basic and advanced look at hardware and software, interested professionals can contact firstname.lastname@example.org for more information.
With 35 years in the market, Casa Instrumental is established as a leading provider of some of the world’s top professional audio, lighting and musical instrument brands. Under terms of the agreement, Casa Instrumental will provide full support for the entire Obsidian line of hardware and software lighting control solutions.
“We decided to distribute Obsidian Control Systems based on the experience and quality that Elation have in the entertainment technology industry developing professional lighting control solutions,” stated Casa Instrumental director Eddy Romero. “At Casa Instrumental, we excel at distributing the best brands in the world and trust that Obsidian brings us the highest level in entertainment lighting control, providing an excellent option to our clients. Obsidian provides our customers with high value solutions that are easy to use whether you’re an experienced director at the highest level or a programmer still honing your craft.”
Casa Instrumental is supported in Guatemala by Elation international sales manager for LATAM, J
UK - Entertainment technology charity Backup is launching The Backup Pumpkin Challenge, a competition to help raise awareness of the charity in a fun and creative way.
To participate, you need a pumpkin, your design, and any props or tech you want to incorporate to bring your design to life. Fundraisers are also welcome but not required.
The Backup Pumpkin Challenge consists of four categories: Best Overall Design; Best Use of Tech; Most Money Raised (via the Backup Pumpkin Challenge Fundraising Page); Most Overall Likes (on Instagram).
To enter a design, participants need to upload up to three photos and/or a video no longer than 15 seconds to Instagram using #BackupPumpkinChallenge along with your name or team name. All entries must be posted by 31 October. Winners will be announced on 5 November.
If you don't have an Instagram account, Collaborative Creations can upload your design via their account - contact Mike at Collaborative creations at Mike@creativebd.co.uk.
Entries are welcome from across the globe, and whilst no big prizes will be given away, winners will receive merchandise from Backup.
All money raised from the fundraising side of the campaign will go to the Backup charity, which provides financial support to industry technical professionals working in live events, theatre, TV and film who are seriously ill or who were involved in an accident. The Backup Pumpkin Challenge is sup
UK - The 2019 PLASA Show was “the busiest in years” thanks to a six per cent increase in attendance, PLASA has reported. The event’s global status was also strengthened, with delegates from over 63 countries flocking to the London-based tradeshow.
This was the last edition of the event that was held at Olympia’s National Hall, with the 2020 PLASA Show set to move to London Olympia’s Grand Hall to accommodate a greater number of stands and show features.
“PLASA Show has clearly been improving year on year with 2019 being the best one yet,” comments Johan Gunsing, international sales manager for Adam Hall Group. “We have started to see a wider geographic audience attend the show which brings with it new opportunities, new business and increased brand awareness.”
“Once again PLASA did not disappoint,” comments Gareth Collyer, Nexo’s UK sales manager. “We were very pleased with the overall number and quality of the visitors that visited our booth and we look forward to seeing the show grow again next year when it moves to the Grand Hall.”
Grant Bales-Smith, sales manager EMEA for Vari-Lite & Strand, adds: “The show has really re-built itself which is a great thing to see. We’ve met with international customers from France, Spain, Germany and Scandinavia, representing the whole industry from theatre to concert touring.”
Coda Audio’s director of global marketing, David 'Webby' Webster, comments on the company’s debut appearance: “Because we’re relatively new to the market, it’s been great for us t
Gendered Awards - The Brit Awards say they will review the way they distribute prizes, with one option being the abolition of separate male and female categories. But reports that gendered awards have already been axed are "based on rumour and speculation", organisers said. "We can 100% confirm that there will be male and female awards in the UK and international categories in February 2020," they told the BBC.
The statement was issued after a story in The Sunday Times at the weekend claimed organisers wanted to accommodate non-binary artists - who identify as neither male nor female - and that scrapping gender-specific categories was the likely outcome. The report came a week after pop star Sam Smith asked fans to call them by the pronouns "they/them", not "he/him". "After a lifetime of being at war with my gender I've decided to embrace myself for who I am, inside and out," they wrote on Instagram.
Rumours of the Brit Awards shake-up prompted an outburst from Good Morning Britain host Piers Morgan, who accused organisers of "wrecking" their reputation.
Live in Birmingham - Wizkid has been announced as the headline act for this year's BBC Radio 1Xtra Live music event. The Nigerian singer will join the likes of French Montana, Ms Banks, Aitch and DaniLeigh at Arena Birmingham on 5 October. Other acts performing at the event include Headie One, Miraa May, Stylo G, and Lil Tecca.
Joseph Returns - Joseph and the Amazing Technicolor Dreamcoat is set to return to the London Palladium next year for a second summer run. Th
UAE - SLS has recently made a substantial investment in Robe lighting fixtures. This included an initial purchase of 50 MegaPointes last year followed by 86 Spiider LED wash beams earlier this year, then 24 Pointes and a pair of DL4S Profiles.
Martin Luiz founded SLS 22 years ago in Dubai to provide full technical production management and design services - combined or individually as required - to a range of different events. He has built his business steadily based on being imaginative and delivering high quality results with outstanding technical expertise.
SLS provides equipment for all major disciplines - lighting, sound, video rigging and staging - and there are currently around 130 full-time employees, all dedicated to working, mainly on a mix of corporate and industrial shows across the UAE and in neighbouring GCC countries like KSA, Oman, Kuwait and others.
Serious expansion in the last couple of years has led to an imminent major relocation of all the current warehouse facilities and the main office into one central hub, a brand-new all-encompassing business premises in the DIP (Dubai Investments Park) area.
The Robe investment was triggered by the frequency of Robe now being requested on artists and band riders and / or LD’s specifications. “There is a clear trend for using a range of Robe moving lights and we need to be on top of this,” says Luiz.
In addition to the demand for Robe, he has always enjoyed a good relationship with Robe Middle East’s GM Elie Battah.
“Efficient and personable service with attentio
UK - Norfolk-based LED lighting and control specialist TLS Pixelite has rebranded to TLS Lighting.
The company was founded by Alan Reeves in 2007 and offers control systems for LED lighting as well as bespoke lighting solutions manufacturing and design services.
Reeves reveals that he initiated the re-brand for the purpose of consolidation and simplification, “to create a stronger brand for our customers to identify with, drawing upon the solidity upon which TLS was built”.
The TLS Lighting website now boasts a new portal (www.tlslighting.co.uk) from which visitors are invited to view the company’s projects, its premium lighting and control system products, and learn more about lighting control in its technical knowledge section.
“Taking the time to clarify what TLS Lighting stands for and what it represents to its customers is a very important step that makes an important impression at this stage of the company’s journey,” adds Reeves. “It was important for me to keep the letters in the name and logo as a permanent reminder of the strength and integrity that we built upon and continue to take forward with us.”
TLS Lighting is a specialist dealer for Chauvet Lighting, Chromateq, PixNet, LED Strip Studio and Luxibel.
UK/Germany - Following on from a successful PLASA Show, Artistic Licence has confirmed Frankfurt-based AES Technik as a value-added reseller for its products in Germany.
As technical services provider and project integrator working with many leading brands, AES is known for its high level solutions across a broad sector including conferences, trade fairs, award presentations and concerts.
Artistic Licence CEO Wayne Howell comments: "As a UK-based manufacturer facing Brexit uncertainties, it's very important for us to maintain a strong international profile and ensure a business-as-usual approach. We have some incredible new products - our trailing edge mains dimmer, sunDial, won the Gold Innovation Award at the show last week - and I think many people will be surprised at just how keen our pricing is these days.
“Growing our European distributor base is an obvious move, and we are excited to be increasing our visibility in Germany through this new initiative with AES Technik.”
Mexico - Grupo Morfo has been named Outline’s exclusive distributor for Mexico. Effective immediately, Grupo Morfo will be responsible for sales, technical support and service of Outline products across all markets, including touring, AV rental, live bands, performing arts venues, hospitality, restaurants, clubs, portable, cinema and stadiums.
“In Grupo Morfo we have found an ideal partnership to strengthen, publicise and launch the Outline name in Mexico,” says Giorgio Biffi, Outline president & CEO. “Grupo Morfo has a solid, strategic approach in the product lines they have represented, as well as a proven track record of responsive service and support. The company principals have a close collaborative relationship with the integrator community, which aligns with Outline’s growing emphasis on commercial installation. At the same time their personal experience in live performance and touring will connect with that key market.”
For Antonio Maceda, founder and director of Grupo Morfo, the appointment represents a significant step forward for the company.
“With this appointment, Outline has recognised our company’s passion for audio and our demonstrated success with other product lines,” says Maceda. “We certainly share Outline’s commitment to product quality and customer support, and we have everything in place to take Outline to a wider audience in Mexico. We like to sell solutions, not boxes. Customers know they can rely on us from initial design proposals through ongoing technical support after the sale.”