"Exhibition work is a very exciting market for us because our service appeals on both the exhibitor and the organiser levels and we have solutions for pretty much every size and type of display" says Gearhouse South Africa's marketing manager, Robyn D'Alessandro.
"We have seen the exhibition market taking an increasingly strong position in the marketing mix of late. There is a growing trend for buyers to seek to engage with sellers in a face-to-face scenario and exhibitors are using a variety of technology combinations to engage the senses in that interaction. Luckily Gearhouse has been able to continually diversify to accommodate the needs of this industry."
The Gearhouse Group provides equipment and services across a number of areas from online registration and bespoke exhibition applications to the audio visual, lighting, power and rigging elements, set construction and installation, large format LED screens and even temporary venues when an outdoor stand requires a somewhat more unusual flavour. It comes as no surprise therefore that Gearhouse South Africa was nominated alongside sister companies LEDVision (LED screen providers) and Inhouse Venue Technical Management / IVTM (in-house technical suppliers to more than 20 key conference and exhibition venues around the country).
(Jim Evans)
