Shure sustainability packaging initiatives on track
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Europe - Two years ago, Shure announced aggressive goals to increase recyclable and/or renewable packaging for new products. The company has now revealed that it has achieved its goal to convert to 75% by 2023 and is on track to grow to 90% by 2025 and 100% by 2030 for new packaging. The goal for existing product packaging in 2025 is 75% recyclable and/or renewable.
As part of its continuous environmental improvement efforts, Shure is a member of the Sustainable Packaging Coalition. With more than 1,500 different packaging pieces for a variety of different products, converting to sustainable packaging is a significant undertaking, especially for high-performance electronic equipment which is shipped to various locations globally to reach customers all over the world.
Key sustainable packaging initiatives include: Replacing thermoform trays with more