HK Audio's Fran├žois Lay, Algam's Benjamin Garnier and HK Audio CEO Hans Stamer celebrate their new extended business partnership at ISE 2015
Germany / China - HK Audio has further strengthened its position in the Chinese pro audio market by signing a distribution contract with Algam China.

The new deal, which was signed at the recent ISE 2015 show in Amsterdam, is effective from March 1 2015 and will see Algam China focusing on building HK Audio's presence in the growing Chinese MI sector using the Lucas, Elements, Premium PR:O, Pulsar, Linear 5 and SoundCaddy ranges.

Shenzhen Melody will also continue to distribute HK Audio across China, with an emphasis on installation products.

Fran├žois Lay, HK Audio's international market manager, said, "We've had a successful business relationship with Algam France for decades, so it was a natural step to partner up with the company's recently formed China division.

"Algam's extensive branding and marketing expertise - coupled with their exceptional knowledge of our product portfolio - will be key in helping us succeed in the Chinese MI market, and we're looking forward to a long and prosperous collaboration together."

Benjamin Garnier, Algam China's managing director, said, "It has been 25 years since we started distributing HK Audio in France. The strong relationship between both companies has helped them to grow together in the professional audio industry and become leaders. We are very enthusiastic about extending our partnership and we sincerely hope to achieve outstanding success together in China."

(Jim Evans)

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