Yasmine Riechers - CEO of Georg Neumann
Germany - Yasmine Riechers is to become the new CEO of Georg Neumann a subsidiary of the Sennheiser Group. In her new position, she takes over from Ralf Oehl and will be responsible for further expanding Georg Neumann's global business and driving forward the company's strategic direction.
Yasmine Riechers was previously head of the corporate development office of the Sennheiser Group.
"We are very pleased that Yasmine is taking over the management of Georg Neumann with immediate effect. Together with the Neumann management team, Yasmine will be responsible for the focus and further strategic direction of Neumann," says Andreas Sennheiser, co-CEO of Sennheiser. "Yasmine brings a strong combination of strategic thinking and international experience that will help Neumann continue to grow and strengthen the global footprint of the world-renowned brand," adds Daniel Sennheiser, co-CEO of Sennheiser.
Riechers will assume her new role with immediate effect. Most recently, as part of the extended executive management board of the Sennheiser Group, she headed the family-owned company's corporate development office. Prior to that, she worked at Sennheiser Greater China as director of operations and subsequently as country manager.
She started her career in human resources at Sennheiser in 2008, before joining Vier S Beteiligungsgesellschaft as project manager and later moving to BR Science and Technology and Siemens Transformer's Traction Transformer Division, returning to the Sennheiser Group in 2015.
"Neumann has an excellent reputation in the professional audio industry. I am proud to lead a company with such an impressive history into the future," says Riechers. "I am very much looking forward to my new role - especially to working with the entire Neumann team and our customers around the world."

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