China - After months of negotiation, Prolight+Sound Guangzhou has nailed down its 2016 show dates. Being held from 29 February to 3 March next year, the show will be bigger and occupy the entirety of Area A in the China Import & Export Fair Complex, Guangzhou.

The show's organisers explained how decisions were made in close cooperation with the industry. "We talked to many exhibitors and visitors from the last show and received different opinions about the show dates, and we are highly committed to providing the best solution for everyone. Combining the comments and possibilities, we are happy to announce the new 2016 show dates and it will be held during the peak sourcing season of the industry," said Ms Fiona Chiew, deputy general manager for Messe Frankfurt (Shanghai) Co Ltd.

The key focuses of the 2016 show are internationality and comprehensive product variety. The first step is to expand Prolight + Sound Guangzhou by using all 13 halls and the entire outdoor space in Area A of the venue, plus a new exciting component this year.

"As we always emphasise, we aim not just to grow big but strong. So the second piece of good news for the 2016 show is, we will have the debut of international pavilions from Italy, Korea and Taiwan. This is a successful result of resources integration between Messe Frankfurt and our local partner the Guangdong International Science and Technology Exhibition Company," Ms Chiew added. In addition to the newly added international pavilions, the halls will be categorised into audio brand name halls, pro audio halls, lighting halls, KTV Hall and Enping Microphone Halls.

The organisers have partnered with industry associations worldwide such as the Professional Lighting & Sound Association of Germany (VPLT) to host educational forums and seminars that bring first-hand market insights to the industry. Further details of the fringe events will be announced in upcoming press releases.

(Jim Evans)

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