Tom Allott and Ashley Raines
UK - PSCo has announced a substantial expansion to its trade rental fleet with the addition of Barco Event Master image processing solutions for the live events market.
The move sees PSCo immediately offer range of image processing and screen control systems including the flagship E2 Gen 2 and S3 Tri-Combo 4K presentation systems, EC-50 event controller, and PDS-4K presentation switchers to enhance PSCo’s rental offering in the UK.
Trade partners will benefit from rental-ready trade hire packages across all Barco products, as well as access to Barco image processing demonstration facilities at Innovation House, PSCo’s experience centre in Bracknell. PSCo will also be stocking select items from the Event Master range for sales to support rental partners with time sensitive project opportunities.
Additionally, PSCo has added ImagePro-4K switcher scalers to bolster LED video scaling and provide further support to trade partners already operating Barco products on their own rental fleets.
Tom Allott, asset manager at PSCo comments: “We are excited to partner with Barco to expand our trade rental offering to the live events industry with a focus on the latest image processing solutions. Barco are amongst the most prestigious and respected brands in live events technologies and for many years our trade partners have relied on their products to deliver high-impact messaging and visuals on display technologies hired from PSCo.
“The investment in the Barco Event Master suite of products will complement and add value to our existing range of LED and projection packages. This represents a major step towards providing our technical rental partners with a more complete solution from PSCo as their trade supplier.”
Ashley Raines, country manager UK & Ireland at Barco adds: “We are delighted to be expanding our partnership with PSCo, one of the best known and longest standing names in the UK for offering trade-only access to the latest display technologies.
“Barco has a long-standing distribution relationship with PSCo and the Midwich Group, and we are pleased that Barco’s Event Master range including presentation switchers, controllers and video scalers are now much more accessible to the UK live events market with added access to PSCo’s full wrap of support services including flexible local demonstration facilities.”
PSCo recently hosted Rental Unwrapped, an open house event at Innovation House in Bracknell to showcase new and incoming rental products for the year ahead. This included a hands-on demonstration of the Barco Event Master range.

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