Sami Mäkinen joined Genelec in 2007
Finland - Genelec has announced the promotion of Sami Mäkinen to the role of business manager - AV install. This key segment of the Genelec business will benefit from Sami's previous experience within the company which has given him a comprehensive knowledge of the Genelec product portfolio across the company's various business segments.

Sami joined Genelec in 2007 as domestic sales manager (Finland) and later moved to international sales manager, home audio. His new role will see him use his many years' experience in the company to develop existing customer relationships within the AV market and explore new opportunities. Sami will also be responsible for co-ordinating sales and marketing activities for the AV Install business segment.

"I'm taking up this role at an exciting time," says Sami. "The AV Install business is booming as is demonstrated by the huge success of the Integrated Systems trade shows around the world. Our 4000 Series is second to none in loudspeaker solutions for this sector and I'm excited to be building on this position."

"We are delighted to have Sami take on the role of heading up the AV Install business at Genelec, comments Lars Olof- Janflod, marketing director at Genelec. "His experience within the company and audio industry has made him a valuable asset to us and I look forward to him further developing our AV Install business."

(Jim Evans)

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