USA - Elation’s Elation Hour livestream returns next week to discuss the challenges of lighting themed environments with special guests KC Wilkerson and Ryan Stumpp, both of The Walt Disney Company, and Norm Schwab of design group Lightswitch.
Says Elation, “Lighting plays a major role in the creation of any themed environment from atmosphere generation to aesthetic decorative enhancement to impactful special effects. Hear how lighting influences the experience and what makes dynamic lighting truly invaluable as some of the most experienced designers in the business share their own personal insight and experiences.”
The Elation Hour discussion on Themed Environments will take place Wednesday, 18 November at 10am Pacific Standard Time / 7pm CET.
Hosted by Elation national sales manager John Dunn, The Elation Hour is a series of virtual discussions with top industry designers who share their experience across the broad scope of entertainment lighting.
UK - Britannia Row Productions Training (BRPT) has been awarded £152,000 as part of the UK government’s £1.57bn Culture Recovery Fund (CRF) announced by the Culture Secretary to help face the challenges of the coronavirus pandemic and to ensure they have a sustainable future.
Britannia Row Productions Training is one of 2,049 cultural and creative organisations across the country to have been awarded £409m of urgently needed support (up to 24 October 2020). The Culture Recovery Fund grants programme is being administered by the Arts Council England on behalf of the Department for Digital, Culture, Media and Sport. Further rounds of funding in the cultural and heritage sector are due to be announced over the coming weeks.
BRPT was founded in 2012 to provide holistic training for those wanting to enter the live events industry as live audio technicians. Courses available from colleges and universities are not targeted enough for this niche sector, making it hard for graduates to enter the workplace as invariably a certain amount of re-training is required. Furthermore, these institutions tend to lag behind with teaching the latest technologies, equipment and working practices.
All BRPT training courses are written, kept up-to-date and delivered by tutors who are industry practitioners working at the top tier of the industry. BRPT has developed and offered a range of courses which have allowed for part-time study through to intensive full-time courses and
USA - JAM Industries has acquired Connecticut-based The Music People (TMP), parent company of the On-Stage and TMP-Pro divisions.
Founded in 1979 by Jim Hennessey, TMP will operate as a division of JAM, managed by TMP’s co-presidents John and Sharon Hennessey, who now report directly to JAM Industries president & CEO Martin Szpiro.
“Since being acquired by DCC Technology in September 2018, JAM has the resources to operate as an acquisition engine,” Szpiro says. “While the purchase of TMP is our first acquisition since being acquired by DCC, it is by no means the last. We are aggressively pursuing MI and pro audio companies that compliment and extend our current portfolio of offerings.
“Over the last 48 years, JAM has grown organically and through acquisition into a $400m company comprised of eight divisions that serve a broad range of musical instrument, consumer electronics, pro audio and lighting customers,” he continued. “With the support of DCC we can now grow faster than ever before.”
Consumers know TMP as the parent company of the On-Stage brand of musical instrument accessories that include stands, drumsticks, cases and bags. MI retailers, production houses and AV contractors know TMP as the parent company of TMP-Pro, a supplier of pro audio equipment for over 25 years that today distributes over 250 brands.
“The MI and pro audio industry landscape has evolved a great deal over the last 40 years,” TMP co-president Sharon Hennessey says. “What began as a small cottage industry of enthusiasts has become a
Europe - Shure is strengthening its focus on software solutions by announcing a strategic investment in Finnish software company Ab Wavemark Oy.
Known for its software solutions for theatre, broadcast, and content streaming applications such as Wavetool and WTAutomixer, Wavemark has recently expanded its software portfolio into streaming applications. It now offers WTAutomixer, a plug-in enabling seemless auto-mixing for uses like podcasting, remote learning, and house of worship services.
WTAutomixer automatically controls the gains of multiple microphones and is ideal for live streams, discussion panels, talk shows, religious services, and for any application that requires the use of multiple microphones. Wavemark software has been used in conjunction with several high-profile theatre applications using Shure Axient Digital Wireless Systems.
Shure’s software offerings, which include Wireless Workbench for live events, plus Designer, SystemOn, and its new IntelliMix Room Audio Processing Software for integrated systems, provide customers with a variety of different solutions for audio management.
“This move reinforces our commitment to the evolving needs of the pro audio and events industries,” said Brian Woodland, vice president, global business development, Shure. “Both Shure and Wavemark have established strong relationships in the industry by understanding user workflows. Leveraging this mutual success, we will further support the growth in wireless system scale and complexity, help customers navigate the challenges of congested R
UK - At the beginning of this year, singer/songwriter Niall Horan had to take the decision to cancel his Nice To Meet Ya world tour. But earlier this month, he announced a special, one-off live streamed show from London’s Royal Albert Hall and promoted by livestreaming company, Driift.
Audio equipment for the show, which achieved a massive 150,000 ticket sales, is supplied by Wigwam Acoustics with Ant Carr, Niall’s long-term head of touring and production, at the helm and regular crew members Matthew Kettle and Joe Campbell handling broadcast and monitor positions respectively, both deploying DiGiCo SD5s.
Featuring songs from his two hit albums Flicker (No1. in the USA) and Heartbreak Weather (No.1 in the UK), the show streamed on 7 November and gave loyal fans a chance to be part of what they are so sorely missing. It is also providing much needed financial support for touring crew, with all profits divided between Niall’s own crew and the #WeNeedCrew relief fund, and also helped raise further awareness for industry campaign, #WeMakeEvents.
The team had been working on Niall’s radio and television promotion last autumn, which was due to wrap up in March. They were about to move into an extended period of worldwide touring, starting with a North American arena tour in April. What happened next, notes Kettle, will likely be of little surprise to anyone.
“With his tour cancelled and unable to promote his Heartbreak Weather
UK - Members of the events industry lit up part of Scotland’s Nevis Range – including the summit - on 16 October. Say the organisers, “This is part of our campaign to highlight our presence to the Government and that we need assistance to keep business surviving. Scotland's events artists, technicians and crew are fighting to resurrect the industry.
“We are looking for better grants as opposed to loans and a date to begin working towards reopening our sector safely. The present financial support schemes are limiting and many freelancers in particular are not eligible due to the criteria set out on the forms. Many people are falling through the gaps.
“We are representing live events and all of those people and businesses who are affected in the supply chain. We are also here in solidarity for everyone who has been affected greatly by COVID -19 - from tourism, hospitality, festivals and beyond. The artists, technicians and everyone whom work so hard behind the scenes to help create Scotland's diverse arts culture.
“We would also like to directly appeal to members of the public and our audiences to stand with us and help bring our industry back. We can work safely with the guidelines being issued, but many companies and venues are now closing since they were the first groups out of work and therefore the last to come back. Many feel they have been forgotten about or that what they do is deemed now non-viable by our Government. This sector is worth over one billion to the UK economy.
“On a grass roots level, we need arts and cultu
The Netherlandsd - Further to JHS announcing its appointment as exclusive distributor for Kustom amplification for the UK, Ireland, France and Germany last month, the distributor confirms it will also be handling Kustom in Holland, Belgium and Luxembourg.
JHS Export Manager Adam Butterworth commented: “The Kustom amp range is iconic and fits really well into our Benelux portfolio of distributed brands. Dealers can benefit from a great opening offer this month across the whole range with each amp
Kustom caters for a diverse range of musical styles including the new KMOD20 1 x 8" combo. New lines also include the Sienna Pro Series of acoustic guitar combos.
Europe This week’s Elation Coffee Break is hosted by Alistair Smyth and Frederik Afif and will focus on the creative possibilities unique to three of Elation’s most popular automated LED luminaires.
The narrow-beam Dartz 360, Chorus Line pixel bar, and compact Rayzor 360Z will take centre stage for a discussion of their creative potential and the dazzle, drama and excitement they can add to stages big and small.
The Elation Coffee Break (www.facebook.com/ELATION.Pro.Europe/live/) with a focus on creative LED luminaires will air live on Thursday, 12 November 1at 11:00 a.m. CEST. No registration is required.
The Elation Coffee Break is an online presentation series from Elation’s European office in Kerkrade, the Netherlands that takes an up-close look at some of the company’s most popular product series. To view previous Elation Coffee Break webinars, visit www.facebook.com/ELATION.Pro.Europe/live/.
Germany - Lean-pro & Co has invested in Prolights EclPanel TWCJr. With the new LED softlights, the Paderborn-based company has equipped its livestream studio for trade fairs, product presentations, workshops, lectures, concerts, general meetings and much more, thus further expanding its professional image, lighting and sound technology.
Joachim Flottmeier, managing director and partner, says, "The decisive criteria for me were the excellent price-performance ratio and the enormous output in relation to the size of the device. Thus the EclPanel TWCJr makes the competition look old. It is also unrivalled in this price league in terms of the range of functions. In addition, the wide range of accessories such as diffusion filters, egg crates and snap grids convinced me".
The Prolights EclPanel TWCJr offers not only a wide range of colours, but also white tones from warm to cold color temperature range.
Besides the control via DMX, the EclPanel TWCJr also allows fast and precise adjustment directly at the device. The three control knobs allow direct access to color temperature, +/- green and magenta shift and HSI. In addition, a mode is also available in which the device can be controlled segment by segment. Various pre-programmed and adjustable effects can be called up directly on the device or via DMX.
Due to the internal power supply, the optional battery operation and the compact dimensions, the EclPanel TWCJr can be easily operated in most locations. Lightpower is the exclusive distributor for Prolights in Germany.
South Africa - Viral video footage of an African National Congress (ANC) rally held at the Luthuli 9L Sports Grounds in Polokwane on Sunday, 8 November, attended by thousands not adhering to the social distancing regulations, has infuriated the region’s live events industry who have not been able to work for over eight months.
“We as the TPSA, SACIA and SA Events Council have lodged a complaint with the South African Police, in particular with the Provincial Commissioner of Limpopo, Lieutenant General Nneke Ledwaba,” said Sharif Baker, chairman of the TPSA. “We are absolutely disgusted at what has happened. It’s a smack in the face for the lives at stake, and literally a smack in the face of us in events who are abiding by the law.”
The Siyanqoba Rally in Ward 14 in Pokowane and issued by the ANC Peter Mokaba Region, included live entertainment and was attended by a massive crowd, with most attendees not wearing masks. The event disregarded the 500 outdoor capacity restrictions as dictated by the ANC government. The current Level 1 risk reduction strategy implemented to slow the spread of Covid-19, allows up to 500 people for outdoor gatherings and a maximum of 250 people for indoor gatherings.
“This event has taken place where thousands of people did not follow a protocol whatsoever while the live events industry starve,” said Baker. “We have not left this alone and have been in communication with Nkosinathi Emmanuel 'Nathi' Mthethwa, the Minister of Sports, Arts and Culture while copying in Khumbudzo Phophi Silence Ntshavheni, th
Freelance Pressure - The government has been urged to do more to help performers and other arts freelancers as venues are shut again during lockdowns in England and Wales. Labour MP Chris Elmore told the House of Commons there were "growing numbers of freelancers, musicians, performance artists who are excluded" from support. Theatre workers face "adding to the queues at food banks", another MP said.
Arts minister Caroline Dinenage said the government was "working very hard" to help freelancers access support. She said Arts Council England had allocated £119m for individuals, on top of the £1.57bn available to venues in England through the government's Culture Recovery Fund.
Culture Secretary Oliver Dowden acknowledged that a third of freelancers in all walks of life had not been able to access the Self-Employment Income Support Scheme, which the government confirmed on Thursday would be extended to cover 80% of average trading profits. "I understand the many challenges faced by freelancers and I hear about it every day," Mr Dowden said. "It is the case that across the economy 66% of freelancers are able to benefit from the Treasury scheme, which has been increased again by the chancellor."
Responding to chancellor Rishi Sunak's announcement, Deborah Annetts, chief executive of the Incorporated Society of Musicians, said she was "delighted" but that "expanding the eligibility criteria remains essential for preventing an exodus of highly skilled talent from our world-leading arts sector".
Green Shoots - Westminster MP Nickie Aiken has
UK - Claypaky and CAST Group of Companies have launched the Wackit virtual lighting design competition based on a concept by lighting designer Durham Marenghi and his partner Jennie.
“Whilst planning this event, we had no idea that England would enter a second lockdown,” say the organisers, “and given that colleges are still open - giving our students access to lighting systems - we feel that this is actually a very appropriate time to launch our Wackit competition.”
Two side-by-side competitions require professional and student lighting designers from UK and Ireland to create a virtual video of their work from a model of the prestigious Royal Albert Hall. CAST will support Wackit with free WYSIWYG Educational Licences for the period of the competition for Professional LDs as well as a 12-month free Design Educational Licence for students.
There are three prizes to be won in each competition (professional and student) and the initial judging will be done online on social media to define 10 finalists from each group. The finalists will be judged in January 2021 by a VIP LD jury of Paule Constable, David Bishop and Davy Sherwin, chaired by Durham Marenghi.
Durham explains further: “As the clocks go back and we enter a darker time in our lives we wanted to support our peers, both old and new, by offering something creative and worthwhile to do. We hope that the competition will be embraced by an industry hard done to, bring a little light into these difficult times and show case the lighting
Italy - Since pledging to donate a percentage of the proceeds from the sale of its touring amplifiers to the Crew Nation charitable fund, Powersoft’s three-month campaign has generated €48,437 - and the company has since vowed to continue the incentive until the end of 2020.
Nurit Siegel Smith, executive director of the Music Forward Foundation - the charitable 501c3 organisation that administers and powers the fund - was full of praise for the substantial contribution already received from Powersoft.
“We are amazed by the incredible pledge Powersoft made toward the Crew Nation fund and for the crewmembers who are the backbone of the live music industry,” she said. “Live music inspires millions around the world, but the concerts we all enjoy wouldn’t be possible without the countless crewmembers working behind the scenes.
Their pledged donation will be instrumental in ensuring our crew members are taken care of during this intermission so they will be ready to work and enjoy the show with us.”
The Crew Nation fund was originally kickstarted by Live Nation’s $5m donation, which was followed by the promoter committing to match the next $5m given by artists, fans, and employees. So far, superstars such as Coldplay, Miley Cyrus, Metallica, John Mayer, and many more have shown their support and donated.
Following this inspiring start, Powersoft’s management has stated that the company is looking forward to continuing the relationship with such an important campaign. As well as continuing to donate 5% of its touring amplif
Europe - Elation Europe is marking 10 years in business this year. The company opened its European headquarter office in Kerkrade, the Netherlands in 2010 and has since grown to become an established player on the market.
To mark the anniversary, Elation Europe will celebrate with a variety of special activities in 2021. “Like so many other events in 2020, Elation Europe has decided to postpone celebration activities until 2021 when larger groups can again gather safely,” says the company.
“It’s really incredible to think how much has changed in these 10 years,” comments Frederik Afif, international sales manager for Elation Europe and one of a handful of employees who helped to start up the operation in 2010. “We started in a small office with just two sales people and some back-office support, a coffee machine and not much more.
“I was on the phone constantly, driving to customers all over Europe in a small van, doing demos every day and introducing the Elation brand. We literally called every phone number we could find from production companies, distribution firms, rental companies, anyone who would listen. We worked from early morning until late in the evening driven by a real passion for what we were doing. It was challenging but we were laying the groundwork for relationships that I still have today.
Afif continues: “Going the extra mile, in the office, on the road, on the plane, always giving a little bit more. That has been one of our keys to success. It’s a passion you feel when you walk through our offices and stil
USA - The Audio Engineering Society has announced the winners of this year’s AES Awards for distinguished achievement in the field of audio and service to the Society, presented during the Opening Ceremonies of the AES Show Fall 2020 Convention on 27 October.
The awards were presented in the online ceremony by AES president Agnieszka Roginska. The AES Show opening ceremonies are available on-demand for AES Show attendees at AESShow.com.
The AES Board of Governors Award, given to members rendering exceptional service to the Audio Engineering Society, was presented to Jorge Azama, for chairing the successful AES Latin American Conference in September 2019 in Lima, Perú.
The AES Honorary Membership Award was given to Imogen Heap, for outstanding contributions to the world of music and technology and to Karrie Keyes, for her leadership in creating opportunities for girls and women in the field of live sound.
The AES Fellowship Award went to Peter Graham Craven, for ‘decades of commitment to the growth and ongoing health of the professional audio industry and for unflagging advocacy for, and dedication to, the Audio Engineering Society’.
Also receiving this award was Jackie Green, for ‘contributions to the sciences of microphone design and manufacture, microphone performance measurement and to microphone and wireless mic system education’.
Other winners includes Thomas Miller, for ‘valuable contributions to the development of miniature transducer design’ and Umberto Zanghieri, for his work ‘advancing the application of
USA - Chauvet Professional has presented a cheque to Behind the Scenes for $25,000 from its recently launched ReSet Fund to be used to support entertainment technology members and their immediate dependent family who are seriously ill or injured, and to fund emotional wellness resources and training.
Chauvet announced last week that it will be donating up to $50,000 in funds to help live event industry members impacted by the COVID-19 pandemic. Following this initial $25,000 donation, Chauvet will match donations up to an additional $25,000 from participants who buy special fundraising ‘ReSet’ jackets, caps, truss gloves, and other merchandise at www.chauvetprofessional.com/resetfund through 30 November.
Behind the Scenes executive director, Lori Rubinstein, commented, “Chauvet Professional’s generous donation comes at a particularly important time for the charity and those we help. ReSet is aiding us in continuing to develop programmes under our Mental Health and Suicide Prevention Initiative that will assist industry members in maintaining their emotional and mental wellness through the pandemic and as they return to work.
“The Steering Committee for the mental health initiative has some wonderful ideas on how the funds can be used to have a direct and lasting impact on our industry.”
Chauvet CEO, Albert Chauvet, said, “Our goal is to get these funds into programmes that provide hope and support as our industry prepares for the good to come. We’ve watched with admiration, respect and empathy as members from every segment of o
The Netherlands - LED display brand, Absen has signed a distribution partnership with Fairlight, a distributor of light, sound, and video equipment for professional users.
Headquartered in Bemmel, in the Netherlands, Fairlight will primarily be tasked with bringing Absen’s expanding range of LED products to customers across the Benelux region. The new partnership will allow prospective customers in the region to experience Absen LED at Fairlight’s Bemmel showroom, as well as taking part in product-specific training and making use of the company’s on-site maintenance and repair services.
“Our aim has always been to offer our customers a complete package of AV related brands,” said Michel Arntz, general manager at Fairlight. “The introduction of Absen LED displays to our inventory means we are now able to fill the gaps between our existing product groups. The versatility of the Absen portfolio will allow us to cater to our AV and integration-focussed customers just as easily as those interested in rental staging.”
Fairlight’s existing product range includes Epson, L-Acoustics, Martin Professional, CLF Lighting, Aurora, RGBlink, I3, Avolites, and Luminex. The company offers its services to a variety of customers including theatres, pop venues, TV studios, live events, and ‘architainment’.
“We expect a lot of growth in commercial displays, TV studios, and our rental offering,” said Arntz. “Together with our light, sound, control, and other video products, we will be able to provide a complete package of solutions. Movi
UK - Event business based in England are likely to benefit from the Additional Restrictions Grant, which will be issued by local authorities in light of tightening restrictions across the country.
Local authorities remain in power over how much of the £1.1bn funding is administered and to which businesses, but the guidance encourages them “to develop discretionary grant schemes to help those businesses which - while not legally forced to close - are nonetheless severely impacted by the restrictions put in place to control the spread of COVID-19. This could include - for example - businesses which supply the retail, hospitality, and leisure sectors, or businesses in the events sector.”
The explicit mention of the events sector is a big win for campaigners, who have argued for months that the industry should have been included among the worst-hit sectors eligible for funding.
The guidance also says that when deciding how much funding a business can receive, local authorities “may want to take into account the level of fixed costs faced by the business in question, the number of employees, whether they are unable to trade online and the consequent scale of coronavirus losses.”
Reflecting on the news, PLASA says in a statement: “The UK government recently announced new business support measures, including £1.1bn
Italy - The RCF Audio Academy hosted its first RCF Professional Team certification course.
RCF Professional Team certifies pro audio engineers’ knowledge of RCF products. This in-depth training course is creating a team of professionals and companies that guarantee the best sound quality for the listener, and optimum results for the client, when deploying RCF systems, says the company.
"We felt the need to certify the best professionals who use RCF products," said Fabrizio Grazia, RCF sales manager and coordinator of RCF Professional Team (Italia). "Although RCF products are easy to use and incorporate technologies that facilitate installation and setup, we also want to educate our customers with extensive knowledge for optimal use of our technologies in every scenario."
The first session was held on 19-20 October, 2020 at the RCF Audio Academy, the company's training centre, taking all necessary safety precautions with social distancing guidelines in place.
The course, held by RCF system experts, includes two full-day sessions. It starts with an entrance test to examine each participant's proficiency so that the lessons can adapt to the students. The course ends with a final verification test to evaluate the knowledge acquired and to clarify any uncertainties. With a passing test result, each student will join the Team. Each student will receive a certificate of participation and subsequently certified as a member of the RCF Professional Team.
RCF Professional Team is a continuous training course that certifies both the audio profes
Germany - Lautwerfer Veranstaltungstechnik and TLT Event AG, both based in Berlin, have each invested in Elation’s new broadcast-quality KL Panel LED softlight. The motivation behind the decision is primarily the increased need for high-quality and flexible softlights due to the growing live streaming business
With an attractive joint rental pool of KL Panels now available in the greater Berlin area however, the full-colour-spectrum and color temperature-adjustable soft light also fulfills the demanding requirements of film and television productions.
The KL Panel with its RGBW + lime + cyan LED array was developed with stringent demands placed on adjustable colour temperature and precise colour mixing, says the company. The KL Panel not only covers the full colour spectrum, it also enables for the stepless selection of colour temperature in the range from 2,000 to 10,000K.
“For several years, Lautwerfer has been looking for a surface light with a good price-performance ratio that can also be used in events. We are sure that we have found this product with the KL Panel. The KL Panel enables us to provide high-quality area illumination in streaming, TV productions and event lighting. This versatility and flexibility is exactly what we expect from luminaires these days,” says David Beyer, managing director and project manager at Lautwerfer Veranstaltungstechnik.
Jan Schimming, managing director of TLT Event AG, adds: “The event technology market is currently facing the greatest challenge to date, and a clear rethinking of the well-trodd
UK - The ALD has announced the winners of this year’s Awards for Excellence, which recognise the new generation of young production talent emerging from UK universities.
The winners created portfolios that “succeed in demonstrating their skills to best advantage, in a disrupted year where the number of lighting opportunities available to them may have been reduced,” says the ALD.
Winners are traditionally announced at the association’s Annual Lighting Lunch but will this year be showcased to the ALD membership via its bi-monthly magazine, Focus, and then through the ALD’s social media channels in a two-week series of posts.
The Fred Foster Award for Production Electrics, the most recent addition to the awards portfolio, proved to be a popular choice among applicants, receiving a large number of submissions this year, but Guildhall School of Music and Drama’s Liam Sayer rose to the top of the ranks to win the award. The judges appreciated his attention to detail, his innovation and problem solving. They also commented that his testimonials were impressive and shone alongside a clearly articulated work ethic.
The coveted Michael Northen Award for Lighting Design was won this year by Euan Davis of the Royal Academy of Dramatic Arts (RADA). The judges were very impressed by his research and demonstrated collaboration abilities which he used to break a complex play into parts to find a language for each piece. They also commented on the flair he showed in the use of his rigs.
Josie Ireland, studying this year for A-Levels,
Poland - JHS has announced the appointment of Grupa ZIBI S.A. as distributor for its brands in Poland.
Grupa ZIBI will distribute a variety of JHS’ popular brands including Vintage guitars, Encore guitars, Antoni violins and KAM sound and lighting.
Founded in 1989 by Zbigniew Pietrzak, Grupa ZIBI became established as importers of watches, which in turn helped in the rebuilding of the Polish economy, opening its first retail store in Warsaw in 1991.
One of the key dates in the company's history is 2004, when ZIBI became the owner of the only music store chain in Poland - Riff stores.
Currently, the musical part of the ZIBI Group is its own Riff retail chain, with 16 stores covering the entire territory of Poland and an extensive network of wholesale partners with over 100 leading music dealers.
JHS export manager Adam Butterworth comments: “I am pleased to appoint ZIBI as the new distributor for various JHS brands. Vintage in particular, is a brand which many Polish retailers, consumers and musicians have a strong connection to, so it’s great to have a new partner on board to grow Vintage along with the other JHS brands which are in our export portfolio.”
Krzysztof Klejnowski of Grupa ZIBI states: “We’re very happy to be working with JHS - the Vintage brand is a great brand and range for the Polish markets. We’re looking forward to a long and fruitful business cooperation.”
Switzerland - The Laserworld Group has announced Nova Event Group as its new exclusive distribution partner in Switzerland.
The Nova Event Group has many years of experience in the sales of laser systems, as they used to be the Swiss distribution partner of Kvant lasers.
With the new partnership, the CEO of the Nova Events Group, Vano Soleymani, makes a significant step for the future: “The ongoing transformation process in our industry allowed us to restructure our partnerships and extend our portfolio even further. The Laserworld Group offers the large variety of products we need to satisfy the requirements of our customers. We monitored the product developments and technological advancements of the past years and are very confident we have found a strong partner for the future.”
The Nova Event Group not only handles laser sales in Switzerland, but also supports customers in Switzerland and, with their German company, all over Europe with project implementations. Currently, Nova Event also handles sales and service for GLP, Fusion by GLP, Fantek, LEDium, LAX Audio and Absen in Switzerland.
“We are looking forward to a great partnership,” states Norbert Stangl, CMO of the Laserworld Group. “The experience of the Nova Event team with lasers, the special requirements of highly professional users and the well-established network makes them the perfect partner for the Swiss market.”
Europe - Prolights has appointed Full AVL as its distributor for the Netherlands. Full AVL Distribution is a wholesaler of professional AV, lighting and sound equipment, selling to the Dutch market.
“We focus on high-quality manufacturers with terrific products that could have a positive impact to our market,” commentsPatrick Leijten, CEO of Full AVL. “We trust Prolights have the right solution that our customers have been requesting, and a diverse enough portfolio to fulfil the markets we are present in.”
Prolights' own R&D and technical vision was at the centre of Full AVL's decision to take on the brand. “We were surprised how technically-oriented the company is, and we certainly see a lot of innovation happening at their headquarters. Our customers will definitely benefit from that.”, adds Leijten.
Paolo Albani, Prolights international sales manager, says: “We were eager to work with Full AVL since they can reach a broader network of professionals, and we will be able to promote our wide product portfolio in several industries while we navigate through these challenging times. Full AVL have specialists in different fields of entertainment but is also well established with system integrators, film and TV markets, and that will make a difference in the way we operate in the Netherlands.”