Finland - Genelec is establishing the first branch of its new G Innovation Lab in Kuopio, with the goal of nurturing creativity and entrepreneurship in the Savilahti region of the country and attracting imaginative professionals to the area.
Starting with a Discovery Event Pitch Challenge this August, Genelec aims to recruit a team of ‘start-up minded’ individuals to further develop the innovative thinking that has helped inspire the company’s technical breakthroughs over the last four decades.
Opening this August in Kuopio’s KPY Novapolis Microkatu, the G Innovation Lab will be the home to ‘talented individuals with complementary skills, but with a deep shared interest in the audio industry’, who will begin work this autumn. The Lab’s location is also designed to facilitate even closer co-operation with regional universities and educational institutions, something Genelec has long valued and nurtured.
To kickstart the recruitment process for the G Innovation Lab, the Discovery Event Pitch Challenge takes place on 23-24 August, and is a hybrid live/online event organised in conjunction with Finnish ‘talent pond’ experts Pondi. At the event, career seekers and entrepreneurs will be given a chance to present their ideas to a panel of senior figures at Genelec. This creates an opportunity for candidates to find out more about Genelec and show the panel how they and their ideas can help make the company’s business, and the pro audio industry in general, stronger.
Genelec managing director Siamäk Naghian comments: “The ongo
Australia - NEP Group, technical production partner for content producers of live sports and entertainment, has announced that Mediatec Asia Pacific has rebranded to become part of Creative Technology (CT), a sister company also under NEP.
The Mediatec and CT teams have worked together for many years across countries and markets, collaborating on projects for large corporate clients, international sporting events, Olympic and Commonwealth Games, and more.
A change in name and branding only, the move is in line with similar strategic rebranding initiatives, including that of Mediatec Europe’s business in early 2020 to support NEP’s goal of using the global brand that best represents what the company provides to its clients. The combined brand also now enables NEP and CT to support its corporate and sport client segments in Australia and New Zealand as a true 360° supplier in the region and worldwide.
As a 360° live events supplier CT’s and Mediatec’s clients will share the same experience in dealing with one brand across the globe for all their projects.
The CT Australia and New Zealand business unit will service projects and events across the region, with the customer support, studios and other production facilities clients have come to rely on for their events. The operation has office locations, warehouse facilities and local staff in Auckland, Melbourne, Perth, Sydney and Wellington.
CT Australia and New Zealand president Owen Davison comments: “Although our Mediatec brand is no longer in the market, I’m excited to brin
Italy - Distributor RM Multimedia has restructured and is expanding following the untimely death of Marco Bartolini in February this year.
Marco, Paula Porolisseanu and Ermanno Tontini all founded the company in 2007 since when it has grown steadily. Operational continuity will be maintained by Paula as owner and managing director and Ermanno as chief technology officer.
Paula has extensive industry connections and a wealth of commercial experience, while Ermanno is well-known and respected in the world of moving lights and as a technical specialist as well as for his customer-focussed approach.
Paula and Ermanno will be leading the RM Multimedia sales team headed by Michele Sgolacchia that includes a network of regional sales agents covering the whole of Italy.
RM Multimedia reports a recent increase in business as activities in Italy pick up over the later summer, with plenty more planned for the latter half of 2021.
Says Ingo Dombrowski, Robe key account manager for Europe: “There was never any question of RM Multimedia continuing as Robe‘s distributor in Italy. Everything will move forward with the same spirit and dedication to delivering excellent sales and superlative service. The company has performed strongly and consistently since its inception in 2007 and is among our busiest and most successful European associates.”
Robe CEO Josef Valchar adds, “RM Multimedia is not just a brilliant, efficient and well managed enterprise with an impressive standing and reputation, it and all those associated with the company a
USA - Several respected industry figures have joined forces to form Apex Technologies, a new company that will “distribute exclusive worldwide entertainment technology solutions” to the North American market.
The founders Bill Morris, Anders Karlsson, Tarmo Krimm and Ola Melzig have run some of the biggest companies and productions in the industry. Their mission is to seamlessly deliver lighting, AV, staging and power supply products that are not currently represented in the US market. Most product lines Apex will represent are well-established on stages and venues in other parts of the world, says the company.
CEO Bill Morris explains: “Apex Technologies is the brainchild of a few of us that saw an open niche in the marketplace to bring exciting products to the North American market. All four of us have either lived in or travelled the world extensively and can clearly see the creative differences in the way live productions are done outside of the USA. There are some great products that just need to be available to the American market. So, we decided to form a U.S. distributor of exclusive products to help facilitate a more global live entertainment industry.”
USA - In response to ongoing demand, the Behind the Scenes Mental Health and Suicide Prevention Initiative has posted new online Mental Health First Aid training classes in August for entertainment industry workers in the U.S. at btshelp.org/mhfa.
As the entertainment industry returns to work, the stress of coming out of isolation to high pressure situations, feeling out of shape physically and mentally, and constantly changing Covid protocols are taking their toll. Anxiety and uncertainty are impacting many, as one attendee said, “With the added stress the pandemic had brought us, I foresee even greater need of these skills.”
Mental Health First Aid takes the fear and hesitation out of starting conversations about mental health and substance use problems by teaching you how to recognize the signs and symptoms that suggest a potential mental health challenge, how to listen non judgmentally and give reassurance to someone who may be experiencing a mental health challenge, and how to refer a person to appropriate professional support and services.
Whether you are in a supervisory position or simply want to be able to assist co-workers, this training will provide you with the skills you need. In a post class evaluation, over 98% of respondents rated the class value as very high or high with 95% stating the training covered issues they have previously seen arise in their workplaces. An attendee commented, “Being able to participate in this class, among others who are in the same industry, and facilitated by someone who has decades of experience ma
UK - Audiologic, in partnership with GVAV, has delivered a hybrid teaching space at the University of Birmingham, providing a seamless learning experience for students, whether they are in person or remote learning off campus.
The University of Birmingham has recently developed a new purpose-built Teaching and Learning Building. Developed as an education hub, the facility provides spaces for teaching that adhere to the University’s modern learning experience standards.
The Teaching and Learning Building includes a 500-seat lecture theatre, a 250-seat interactive lecture theatre, ten seminar rooms, as well as individual study sections, collaborative group workspaces, and areas that accommodate creative break-out sessions.
The entire teaching facility has been fitted out with hybrid teaching in mind. Now, more than ever, it is essential that lecture theatres are fitted with the latest AV technology to ensure that remote learning is as close to the in-room experience as possible.
Matt Turner, head of HEFE Digital, University of Birmingham, says: “The university has been looking at the use of hybrid teaching in order to support students who find themselves unable to come to campus, mainly overseas students because of the current restrictions. In the first instance, this has been a small-scale pilot, with academic colleagues who have been running sessions with students in the room and overseas on Zoom.
“The purpose is so that students can be taught together, but also so that our academic colleagues don’t have to teach the session mo
UK - L-Acoustics rental network partner, West Midlands-based Tour-Tech / Stage Audio Services has invested in a K3 system, the first to land in the UK.
K3, launched in October 2020, is the latest in the touring reference K Series. Designed to deliver big sound for mid-size events by providing full-range bandwidth without the need for a flown companion subwoofer, its design reduces amplification needs. According to Tour-Tech / SAS’s Kevin Mobberley, these benefits meant that K3 would be a profoundly useable tool and ultimately solidified their commitment to invest in the new loudspeaker.
Although, like most of the industry, the company’s business has been seriously curtailed over the past 16 months, the management team foresaw a limited window of time to financially secure a new system. “We want to be ready when the big restart comes,” Mobberley notes. “K3 fits a lot of criteria for us. We know we’re not the largest company in this sector, but we have some great clients, and K3 will tick a lot of boxes for them. It is ideal for larger theatre shows that don’t have the capacity for K2, as well as for smaller festivals, and I’m anticipating it being an exceptionally busy system for us. The fact that it’s very economical on amplifier channels is also a big bonus for us.”
The addition of K3 is part of a larger investment in L-Acoustics products for Tour Tech / SAS. They took delivery of the manufacturer’s latest amplified controllers, as well as a large stock of KS28 subs at the beginning of last year and are further investing in th
Austria - Austrian Audio reports ‘making big strides in the last year’, thanks partly to the ‘excellent cooperation’ with their distributors. The company which started in 1917 following the closure of AKG’s Vienna offices, has seen growth not only in the US, where the distributor Group One has opened a large number of stores for Austrian Audio, but also internationally.
In the past six months, the company has added new distributors in Chile, Mexico, India, Singapore and Thailand. Additionally, Austrian Audio products will start shipping to Iceland, Malaysia, Brazil, Malta, South Africa and Russia this summer.
“We are very excited to work with each of our amazing partners worldwide. Of course, we are supporting their efforts by providing education and sales materials for our products. But ultimately, they know their markets best,” says Martin Seidl, CEO of Austrian Audio. “We’re overwhelmed by their loyalty and motivation. It is fantastic how much they stand behind our products and love the reputation of our brand. They do such an outstanding job promoting Austrian Audio products in all parts of the world.”
Seidl continues, “The distributors employ winning marketing strategies to support the sales of Austrian Audio headphones and microphones. Many of them have produced excellent videos showing the OC818, the OC18 and the headphones Hi-X50 and Hi-X55 in use, often with major artists in their country. This led, for example, to even more marketing pizzazz when K-POP sensation IU, one of the most popular singers in South Korea, cho
UK - The ABTT has announced the Virtual Ideas Platform. Set up in collaboration with Guildhall School of Music & Drama, the platform will serve as an informal introduction service between independent creative innovators and commercial developers behind the sectors’ leading brands, products and services.
The platform is open “to anyone and everyone with an idea” and aims to recognise and help realise new ways of making theatre work.
The ABTT says: “We know when backstage people are faced with a technical challenge, they get inventive and creative, cook up ideas and find solutions. The Platform is here to recognise, salute and honour those innovators in our midst.
“By its very nature, theatre is a dynamic working environment in which to invent and develop new and better ways of doing things - in special effects, costume and wardrobe, wigs, make-up and hair, scenery, stage, sound, lighting, automation, audio-visual and any other discipline which makes live performance happen.”
Submissions to the Virtual Ideas Platform can be made via this application form by 20 August. To better demonstrate their idea, applicants can upload supporting information such as pencil drawings, recorded verbal descriptions, 3D drawings, and video.
All submissions will be assessed by a panel of experts and successful applications will be uploaded to a secure access area of the platform. Members of the Industry Supporters Group, a group of service providers and commercial compa
Survival Course - The Womad music festival has been cancelled "to guarantee its survival", co-founder Peter Gabriel has announced. Earlier this month, the former Genesis singer warned that the three-day event might not go ahead without government-backed insurance or test event status. Confirming the cancellation, he said waiting for either would "put Womad's long-term future at risk".
In a statement, Gabriel said the decision to cancel his world music festival, which was launched almost 40 years ago and attracts about 40,000 people each year, was made "with great regret". "We feel that our audience, artists, staff, and contractors, who have been amazingly supportive throughout all this, will understand the need for us to act to guarantee our survival," he wrote.
Gabriel said the decision to grant test event status to some festivals due to be held on the same 22-25 July weekend as Womad "clearly implies that only approved test events will be protected and guaranteed the right to go ahead as normal - even though this flies in the face of the Prime Minister's statements".
Recovery Fund - The final round of the Culture Recovery Fund will comprise £220m in grants intended to help organisations reopen and return to full capacity, the government has confirmed. The Department for Digital, Culture, Media and Sport has announced how it will spend the £300m of culture-specific support announced by chancellor Rishi Sunak in the spring Budget.
About £220m will be made available for another round of CRF grant support, which will be open to “cult
UK - Martin Audio is gearing up for two ‘action packed days’ in early September, which will see them combine the latest in open day programme - and their first in two years - with a party to celebrate their 50th anniversary.
Held on 7 and 8 September, the open days have been designed to coincide with the return of the PLASA Show in London, when the international light and sound community descends on the capital.
The events will rigidly follow COVID rules for both staff and visitors, with appropriate protocols put in place. Sessions will be held at 09:30, 12.30 and 15:30 on September 7th, and at 10.00 and 13:00 on September 8th. Each session will run for two hours.
For the active demonstrations, guests will have the opportunity to sample the Adorn series, including the latest ceiling additions, as well as BlacklineX, CDD, Torus and SXCF118 subwoofer. The Wavefront Precision series, recently recognised with the Queen’s Award for Innovation, will also be presented.
The events will also incorporate a legacy and memorabilia walkthrough to celebrate the company’s 50th anniversary. This birthday will also be celebrated with a party at the end of the first day, when the action moves to nearby Marlow for a 7.30pm start. All attendees will receive a complimentary copy of the company’s 50th celebratory coffee table book.
The event is capped at 150 people and guests will need to register on a first come first served basis.
USA - Main Light, LLC. has announced that it will be expanding its operations with a location in Las Vegas, NV as of August 23, 2021. The new 40,000sq.ft shop, at 6435 South Valley View in Las Vegas will allow the dry hire service to better support the western US
Pairing with Main Light’s Delaware shop, the Las Vegas operation will duplicate the depth of new and well-maintained equipment available.
“Having a west coast shop is something that our clients have been asking about for some time,” states Randy Mullican, general manager of Main Light, LLC. “As the entertainment and event industries are re-opening, many of clients are asking us to step-in and support them across the country. Though we always would provide gear wherever needed, the Las Vegas location will allow us to respond to those needs more efficiently, and very-importantly, cost effectively.”
Main Light also took the opportunity to reveal their new logo and introduced a new company-wide 800 number, (800)-397-MAIN (6246).
Throughout the pandemic, Main Light took the opportunity to rebalance their own inventory by selling off older equipment and buying new technology. Staying in front of their client’s needs, Main Light focused on acquiring the gear that will be in demand by production companies looking to supplement and access quality equipment from a trusted dry hire resource. “We will be here for our clients,” notes Mullican, “as they reopen and get back to work without having to invest in acquiring new equipment themselves. All these production companies need
Germany/UK - Last month, SUSE made its initial public offering debut on the Frankfurt Stock Exchange. In response to the limitations of physical events brought on by the pandemic and in lieu of being at the Deutsche Börse in person, SUSE reinvented the entire listing day experience with a digital-first approach.
SUSE collaborated with Deloitte Digital, using technical solutions specialist White Light (WL’s) SmartStage in London, to create an entirely virtual experience that could reach its global audience.
Bespoke virtual worlds, and overall storyline, created by Deloitte Digital / ACNE, together with their production partner NSYNK, using Unreal Engine, were seamlessly integrated into the SmartStage environment and remotely edited via VPN from Frankfurt.
The environment was further enhanced with extended reality (XR) features, such as a virtual drone to visually transport the audience from the stage in London to Frankfurt, and onto the trading floor of Deutsche Börse. SUSE brought together colleagues from around the world for a virtual bell ringing ceremony celebrating this milestone. WL also worked in close collaboration with Deloitte and SUSE, with creative direction from Hamburg, Berlin, and Seattle.
Mark Sutcliffe, WL’s account manager comments: “The SUSE IPO launch was one of the most technologically-advanced events we have delivered using SmartStage to date. As well as the multiple remote connections to stakeholders in different locations, NSYNK were driving the Unreal worlds live with multi-user edits and calling camera shots fr
New Zealand - The Stardome Observatory and Planetarium recently upgraded its cinema and live performance venue with a complete Harman Professional networked surround sound system comprised of JBL Professional, Crown, BSS and Soundcraft solutions.
The Stardome’s observatory opened to the public in 1967, while the planetarium - the largest in New Zealand - launched in 1997. The venue features a panoramic theatre with a full-dome concave screen, laser projectors and IMAX angled seating for an immersive 360-degree viewing experience. Doubling as both a cinema and live performance venue, the Stardome needed a versatile sound system to support a wide range of events. Additionally, since a range of staff members and volunteers operate the facility, ease of use was a top priority.
Stardome organisers hired AV Integration company Avid Automation and Harman distributor JPRO to equip the planetarium with JBL loudspeaker systems, network-connected Crown amplifiers, BSS signal processors and a Soundcraft digital mixing console.
“The primary use of the system is to provide an immersive 5.1 cinema experience, but the theatre also doubles as a live performance venue for small bands and events - everything from strings to electronica,” said Darian Sundar, director, Avid Automation. “So, in addition to offering an accurate cinematic experience, the system needed to be capable of handling larger SPL to accommodate live performances.”
Avid Automation and JPRO selected a range of JBL AE Series loudspeakers for the theater’s surround sound system. JBL
The Netherlands - This year’s Eurovision Song Contest has been recognised as a pivotal moment in the return of large-scale entertainment events in a post-COVID world. Performed in front of a live audience of 3,500 plus delegates in the Greenroom on the arena floor, ESC captivated both the live audience and the 183m watching on television from 234 countries worldwide.
The entire event was under the supervision of Eurovision’s head of production, Erwin Rintjema.
At the heart of lighting designer, Henk-Jan van Beek’s dynamic design were the tools to guarantee that the Multi-camera directors received all the key lighting required to bring the performers to the small screen exactly as they would wish.
The Netherlands-based Follow-Me 3D SIX remote tracking system (as part of the lighting specification delivered by the official technical supplier, Ampco Flashlight) was used to keep the Eurovision performers in the spotlight, wherever they went on stage.
Designed to accommodate an unlimited number of fixtures per artist, the Follow-Me package is not limited to any type or brand of luminaire. In the Ahoy, a total of 64 fixtures ran through Follow-Me 3D, whilst receiving fixture positional data from the motion control system over PosiStageNet (PSN). Follow-Me understands all fixture positions and orientations in 3D space and uses this information to keep any of those chosen fixtures on the performers. This tracking ability is achieved by a single Follow-Me system, following up to six performers, using one PoE-based Follow-Me Mouse Console per o
USA - For all six seasons of Fox’s award-winning television series Empire, lighting programmer Jared Moore used a variety of Hog control products for the show’s diverse performance settings and other scenes. The American musical drama was one of the most-watched series during its long run through 2020. After a quick run on the US shoot for Warner Brothers The Batman, Moore next turned his focus to work on Power Book IV: Force, Starz's spin-off based on original Power character Tommy Egan.
Jared began his career in 2002 as a freelance LD in Chicago, coming of age through the theater scene and designing for a modern dance company on ETC desks. In 2013 he transitioned into television and film work, where he learned of the Hog platform. He says, “I was told by another programmer that all the film guys used Hog. I worked on the ABC show Mind Games where I used a Hog III - that’s where I learned the console. Transitioning to the Hog 4 platform when I booked the Empire gig was a natural step.”
Moore’s resume saw him brought in as lighting programmer for the opening 2015 season of Empire. Still called a ‘dimmer op’ in the film/television world, he was a production constant through the series, working with various DPs and gaffers, and eventually purchasing his own Road Hog 4 desk. “I was even in the backgrounds for a few scenes,” he laughs, “as part of a quick clip. The director wanted a shot of somebody pressing a button. That was the joke – me in the background.”
“I knew Empire was going to be
UK The landmark Nottingham Castle reopens this month following a £30m refurbishment which started in 2018. Part of the new look is an Anolis exterior LED lighting scheme illuminating all four sides of the building, comprising 17 x Anolis Divine 160 fixtures which was designed by Ian Forrow of IJF Lighting and commissioned by On Event Production from Castle Donnington.
Electrical installation and fixtures were supplied by Amptron Electrical Services who were the appointed electrical contractor for the whole project which included the external lighting.
The original fortified castle dates to Medieval times but that structure was largely demolished by the mid-17th century, with a mansion built on the site in the 1670s by the first and second Dukes of Newcastle. This was burnt down by rioters in 1831 and rebuilt in the 1870s to house an art gallery and museum which remains today. It occupies a commanding position at the top of a 40m-high bluff known as ‘Castle Rock’ and has stunning panoramic views across the south of the city below.
On Event Production is the technical supplier for the local council’s city hall building, Nottingham Council House, and was asked to consult on renewing the Castle lighting by Richard Hamblin, who has co-ordinated and run the Nottingham Castle renovation project for the City Council.
On Event’s own project manager Alex Tweedie explained that the brief from Richard was to replace the old metal halide lighting scheme with something that was brighter, more energy-efficient, better quality and that would be inf
UK - Unusual Rigging has completed a major refurbishment of the grid at Her Majesty’s Theatre in London’s West End ahead of the much-anticipated reopening of Phantom of the Opera next month.
When the Covid-19 pandemic forced the production to close its doors in March 2020, it opened a bitter-sweet opportunity to get some essential work done on the magnificent old theatre’s roof space, ensuring it could continue to stage the elaborate aspects of Phantom that audiences across the world know and love, including the famous hanging chandelier.
Jeremy Featherstone, Unusual Rigging explained: “Her Majesty’s Theatre is a wonderful building, but as with all old theatres, they need maintenance and continuous improvements to their structure in order to preserve them and allow them to continue hosting productions.
“Phantom is a heavy show and the grid, which should run in a straight line, has sagged by more than a foot over the past 120 years. The fly floor also had a significant bend in it. From a safety point of view, this is nothing to really worry about – wood is a material that can bend, but really we didn’t want it to bend any further. Unusual was employed to take as much weight off the grid as possible and come up with an alternative solution.”
The solution comes in the form of a massive steel truss, designed by Unusual at its Northamptonshire HQ, which has been installed on either side of the stage, between the proscenium wall and the upstage wall. It includes a drop-down to take a significant amount of scenery off
USA - ACT Lighting has announced the launch of ACT Entertainment, a new entity formed by bringing together the brands of the ACT Lighting and RHC Holdings family of companies.
The new ACT is billed as a streamlined organisation that “takes a holistic approach to the industries it serves, curating critical entertainment technologies and bringing leading products and services to its clients across multiple distinct markets”.
“Offering exceptional products and services, ACT Entertainment gives the most exciting and valuable entertainment technologies in the world a single home in North America,” says Ben Saltzman, CEO of ACT Entertainment. “We are exclusively focused on empowering our customers with the tools and support they need to enhance their, and their clients’, creative visions. ACT Entertainment enhances live experiences by discovering, developing, and delivering products that create value for our customers while supporting our products with industry-leading service and education.”
Headquartered in Jackson, Missouri, ACT Entertainment will operate from its facilities in New York, Los Angeles, Toronto, Texas, and Massachusetts.
Dale Williams, president and COO of ACT Entertainment, states, “Given the challenges faced by the entertainment industry in the past year, it was clear to us that we needed to be a more unified and efficient organisation, a more nimble and agile entity that works more effectively together. The need for internal change grew organically as our industries evolved and changed. By unifying all of our com
UK - The widely respected PLASA Awards for Innovation return to the PLASA Show for 2021, in association with LSi magazine. All PLASA Show 2021 exhibitors are invited to enter their new products by Friday 6 August to be in with a chance of winning one of the coveted awards.
The awards celebrate products from across live entertainment technology which demonstrate a new style of thinking, improve technical practice or safety, introduce new materials or techniques, or offer a new commercial advantage.
Each entered product will be judged by an independent panel of industry experts who have the authority to present up to eight awards of equal standing, plus a potential Gold Award for an outstanding new product.
Furthermore, an Award for Sustainability is reserved for a product that can demonstrate a significant reduction of power, utilises renewable energy, or has a positive impact on the environment.
The awards will be presented during an intimate industry ceremony on the Monday evening of PLASA Show 2021 which is running from 5-7 September at Olympia London.
Products launched since the PLASA Show 2019 are eligible to enter. For full entry criteria and further information on the PLASA Awards for Innovation 2021, please visit: www.plasashow.com/awards
UK - Fairport Convention have announced that their annual music festival, Fairport’s Cropredy Convention, has been postponed for the second time.
The three-day event had been scheduled to take place on 12-14 August this year. It will now be staged over the weekend of 11, 12, 13 August 2022 on its usual farmland site in Oxfordshire.
The organisers hope the current line-up of acts will be carried forward. Artists booked to appear this year have provisionally agreed to transfer their bookings to 2022. Highlights are expected to include Trevor Horn Band, Clannad, Steve Hackett’s Genesis Revisited, Richard Thompson, and host band Fairport Convention.
Festival director Gareth Williams said: “We’re left with no other choice than to postpone our festival again. We have reached the point where we’d need to spend big money but without any certainty we could go ahead. The dilemma we are facing is simple – proceed and risk potentially going out of business or postpone for a year and live to fight another day.
“So far, despite over six months of lobbying, the government has failed to support any form of Covid-related cancellation insurance scheme for the festival industry,” Mr Williams continued. Also, there has been no guidance on what mitigations might be required post Step 4. This has made it effectively impossible to plan this year’s event.
“Like the rest of the festival industry, we’ve tried everything we can to keep going but I’m afraid we would be placing Cropredy’s future in serious jeopardy if we were to go ahead.
UK - The past year has been difficult for the professional audio industry. Continuing education during this time has been in high demand, and Shure is responding to the need by announcing a new, free training programme specifically for audio professionals.
“We want to equip everyone with various levels of technical knowledge including people who are new to the audio industry as well as experienced professionals and help set them up for success as the industry begins to reopen,” said Eduardo Valdes, senior director, global marketing, for Pro and Consumer Audio at Shure.
The Pro Curriculum is a new eLearning training from the Shure Audio Institute. The programme is divided into three tiers: Level 1: Fundamentals To become a successful audio professional, a strong understanding of industry fundamentals is essential. This program covers core essentials such as maximizing performance of microphones, wireless systems, and other technologies.
Level 2: Shure Product Training Audio professionals know that to be the best, they need to stay on top of the latest advancements in products and technology. In Level 2, training focuses on how to set up and use Shure products.
Level 3: Advanced Application Training Level 3 builds on Level 1 and Level 2 to provide targeted training for a variety of professional applications. This training approaches audio challenges as a system, addressing concerns in audio, wireless, networking, and more, to successfully set up and deploy audio systems.
“This is a completely new curriculum designed specifically for
USA - The Meyer Sound Spacemap Go US Roadshow will roll across the country through the summer and fall with stops in 10 cities, including sessions in conjunction with the Church Facilities Conference & Expo (CFX) in Dallas, 21-22 September and InfoComm 2021 in Orlando, 26-29 October.
The Roadshow demo sessions are principally focused on Spacemap Go, Meyer Sound’s spatial sound design and live mixing tool, although the touring system also showcases other new technologies as incorporated in the Ultra‑X20 compact loudspeaker and VLFC very low-frequency control element.
“We are taking Spacemap Go on the road so customers and users can experience it first-hand,” says Daniel Rivera, sales manager, West for Meyer Sound and principal organiser of the tour. “You cannot fully appreciate the power of Spacemap Go until you hear it in action, and you can’t grasp its power and intuitive operation until you have the iPad controller in your hands.”
In addition to CFX and InfoComm, currently confirmed cities and dates are Atlanta (12 July), Boston (27July), Philadelphia (11 August), Lititz, PA (12-13 August), Clearwater, FL (23-27 August), Seattle (8-12 November), Portland (29 November - 3 December) and Los Angeles (27-29 December). An additional five cities are tentatively scheduled.
Accompanying Rivera throughout the tour will be US sales manager, East Michael Armstrong-Brown, who will co-host the demo sessions and provide technical support. Regional sales managers will join the duo at selected events. Additional Roadshow stops are planne
Europe - German-based audio network specialist DirectOut and the Italian IT system provider Vivivaldy will use SRT for ViViD, a customized service that permits audio professionals to easily setup remote productions using standard internet connections.
The two companies have joined the SRT Alliance following the strategy of providing easy and reliable remote production solutions.
Secure Reliable Transport (SRT) is a free, open-source AV transport protocol and technology stack originally developed and pioneered by Haivision that enables the delivery of high-quality and secure, low-latency audio/video across the public internet.
Luca Di Chio, CEO of Vivivaldy, comments: “As Vivivaldy we’re proud to join the SRT Alliance to implement the open-source AV transport protocol into our VPN-routers. We think it’s a way to bring additional value to our clients. As the three pillars of ViViD are simplicity, low-latency, and reliability, SRT helps us to guarantee a steady, glitchless audio transmission to open new scenarios and possibilities to live and broadcast streaming events via public internet infrastructures.”
Jan Ehrlich, CEO of DirectOut, adds: “Reliability has always been an important principle for DirectOut. Our hardware is built to be solid and to grant high quality and the same concept stands for our AoIP implementations. The SRT Alliance follows the same approach of secure and reliable network transmission for maximum quality, so joining the alliance perfectly matches with our company goals.”
“With the SRT Alliance, Direct