Francesco Maffei and Lorenzo De Poi
Italy - K-array, is marking the beginning of 2024 with a series of new appointments aimed at strengthening the brand’s development on a global scale, with a focus on the AV market. Internally, Francesco Maffei, Simone Rossoni, Daniel Strasserra and Lorenzo De Poi are adopting new and strategic roles within the company, whilst well-known industry name, Vincenzo Borelli, joins K-array in the role of business development manager focused on the live events market.
Francesco Maffei, formerly area sales manager EMEA, has been appointed to the new role of sales director. In this role, Maffei will oversee commercial efforts across all regions. “Having been part of the K-array story since the beginning, I'm very proud and excited to take on this new role,” he states.
Also joining the sales team, Simone Rossoni will be responsible for driving growth and providing comprehensive sales support in the Italian and Swiss markets.
With 16 years of experience working globally with K-array, Daniel Strasserra will take on the role of global business development manager, with a broad focus across all vertical market sectors. "I'm excited for 2024, where I’ll be focused on increasing our impact on major projects, building relationships with international artists and DJs and growing our partnerships with rental companies,” explains Strasserra.
A further appointment from within the K-array family is Lorenzo De Poi, who will be heading up brand management across both the K-array and KGEAR brands. De Poi has been instrumental in growing the prominence of KGEAR in his previous role as global sales and marketing manager and this new role will focus on cultivating the corporate identities of the two distinct brands.
Finally, Vincenzo Borrelli, whose career in professional audio included several years as regional sales manager at d&b audiotechnik, joins K-array to drive business development within the live events market. “My role at K-array will take many paths, supporting existing partners, identifying and creating new associations and looking for opportunities in additional sales segments,” explains Borrelli.

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