Thailand - To elevate experiences of its meeting spaces, the Metropolitan Electricity Authority in Bangkok collaborated with Mahajak Development Co to install Harman Professional Solutions networked AV and lighting solutions.
Established in 1958, the Metropolitan Electricity Authority is a state-run electricity and power provider that services Bangkok, Nonthaburi, and Samut Prakan. The facilities span across three towers and include a convention centre, an auditorium, a food centre, nursing home, an exhibition hall and multiple office spaces. To commemorate the enterprise’s 61st anniversary, Metropolitan Electricity Authority hired Mahajak to install networked AV and lighting systems throughout the facilities.
“The client wanted sophisticated AV and lighting solutions to support their meeting rooms, offices and convention centres,” said Pongsakorn Kanchanachayphoom, director of project, Mahajak Development Co. “We selected end-to-end AMX systems, as they support a wide range of distribution formats and applications, regardless of the distance between source and destination. We chose Martin lighting fixtures for their ability to create stunning visual displays without causing glare.”
To enable digital voting during meetings, Mahajak equipped the MOC meeting room with an AMX networked AV system, which can be controlled using AMX NX series and MKP series control panels or an AMX TPC-iPad wireless control system. Sound is routed through a Soundcraft Signature Series mixing console and distributed to JBL Control series ceiling loudspeakers via
Australia - To future-proof classroom AV technology at CQUniversity, Videopro, has installed a Harman Professional AV solution that includes AMX SVSI Networked media systems.
With campuses across 25 locations in Australia, CQUniversity offers undergraduate, postgraduate, short courses and certificates in engineering, information technology, business and visual arts, among others. As a pioneer in the field of collaborative learning, many of CQUniversity's campuses are home to multi-pod collaborative classrooms. Integrated with video conferencing facilities that enable high-definition audio and video connectivity, the classrooms allow students to connect with lecturers across CQU’s network of campuses. CQU engaged Videopro to develop the next-generation AV platform for these critical teaching spaces
"The university's new collaborative learning environment required a robust, integrated, networked AV system for content distribution within the classroom. A primary requirement was that the solution be able to provide application-level visibility, monitoring, and traffic control to the IT team," said Scott Maunsell, account manager and programmer, Videopro.
"We chose the AMX SVSi N1000 Series Conference Room Solution with the VLAN tagging feature. VLAN tagging allows for labelling packets of AV data with a specific VLAN number/ID, thereby allowing network administrators to regulate switches to allow or disallow traffic flow from one VLAN to other ports. This resulted in superior content distribution and enterprise-grade remote management of AV data from
Zimbabwe - PPC Zimbabwe, the African nation’s largest cement maker, recently introduced its new Surerange series. Heralded with the kind of fanfare typically associated with the release of a film or rock album, the product launch featured a lavish livestream presentation with exuberant dancing, music by performers dressed in construction worker outfits, and a colourful fast-moving light and video show from Events Evolution that featured Chauvet Professional fixtures.
Lighting and set designer Blessing Bero worked his magic in the livestream, which was videoed at the SK Borrowdale theatre, with help from nine Maverick MK2 Spot and four Rogue R2 Wash fixtures. The Maverick units were flown in groups of three on upstage truss, while the Rogues were hung in pairs from the same structure.
Orienting these fixtures downward, Bero used them to add depth to the stage with gobo patters, to separate areas with colour changes, and to create captivating patterns that would fit the small screens that are common in the livestream format. The Maverick and Rogue units were also used to downlight performers, and highlight individuals during solo performances.
“Our Maverick and Rogue fixtures both have extreme zoom, so they worked well together to give us coordinated looks,” said Bero. “We relied on them to create immersive colours across the stage.”
The colour and movement from the Maverick and Rogue fixtures flowed seamlessly with the video images that danced across the stage. Video designer Tatenda Gaylord Rushwaya arranged his LED panels in three s
Europe - Technological Innovations Group (TIG) has announced a strategic partnership with SiliconCore Technology, developer of energy efficient LED displays.
The partnership will allow TIG to offer complete solutions for creating smart spaces, including LED displays, control and automation solutions, touch panels, distribution and monitoring solutions, AV furniture and collaboration and management software.
“As this exciting new partnership demonstrates, we’re fully committed to offering our customers the most advanced solutions available,” said Robin van Meeuwen, CEO of TIG.
“With already the best in AV/UC technology in the house, adding a brand such as SiliconCore makes our offering complete. We have been looking for a long time to add LED displays to our portfolio and with SiliconCore we feel we have found the perfect partner. Their vision of offering the highest quality and most energy efficient LED display technology, fits with the TIG vision of being the premium provider of AV and UC technology.”
Paul Brown, vice president sales UK at Silicon-Core Technology, comments: “The partnership between SiliconCore and TIG is a true testament to the future of the market. Although the global pandemic has had a detrimental impact on project installations, the partnership signifies a positive move towards a stronger future.
“SiliconCore consistently researches and develops its LED technology, driven to provide the most reliable and sustainable display technology on the market. By joining forces with TIG we’re able to widen our r
Australia - TDC – Technical Direction Company, was approached by production company Exit Films to work together on creating a full virtual production for an NRMA Insurance TV commercial. This was the first time a virtual LED background was used in Australia to replace a traditional green screen on set.
TDC knew that to be able to fully deliver the vision of award-winning director Marc Forster they had to use equipment offering superior performance and reliability, so chose the combination of Brompton Technology’s Tessera LED processors driving ROE Visual LED panels.
The commercial, which focused on road safety during the holidays, followed an eight-year-old girl and her magical CGI toy bunny working together to save her dad from distracted driving. The team’s main challenge was to convincingly portray the fast movement of the car, which is generally a difficult environment to film, whilst telling an emotional story that relied heavily on close-up shots.
“Knowing how much Forster disliked the fake screen look, we wanted to give as much realism as possible to the production by bringing a cutting-edge LED screen technique for moving picture purposes,” explains Alex Rendell, technical project manager at TDC. “In that way, instead of actors having to imagine the surroundings, they could actually be in them.”
The TDC team collaborated closely with the DP Ginny Loane to build what became Australia’s first 180-degree LED cyclorama, featuring ROE Carbon 3 3.75mm LED panels. The LED wall served both as the moving backdrop and the main li
Australia - Taiden, manufacturer of conferencing systems, has appointed Exertis ProAV Australia to serve as its value-added distribution partner in Australia.
Exertis ProAV Australia president & CEO Kevin Kelly comments: “Taiden’s successful market development of advanced conference system technologies has produced an outstanding range of solutions for every size of meeting environment, from conference rooms to auditoriums, classrooms and large-scale congresses.
“Spanning 15 different styles and more than 700 distinct product solutions, Tiaden offers a solution for every type of meeting. The addition of this vitally important line to our portfolio of branded solutions brings a new range of options to our resellers and the customers they serve.”
Exertis ProAV Australia general manager Nick Cocks adds, “Taiden solutions have been applied in some of the world’s most important and prestigious venues and events, including the United Nations headquarters in New York, the Council of Europe (COE) headquarters, the G20 Summit, APEC Summit, IMF-World Bank Annual Meetings, ASEM Summit and BRICS Summit. Taiden has emerged as one of the world’s most trusted brands in the global conferencing marketplace.”
Taiden general manager of overseas marketing department Christy Fang notes, “Exertis ProAV Australia’s extensive knowledge of the communications and conferencing needs of all customers across all of the vertical markets we serve is going to play an important role in helping us to drive our long-term sales growth in Australia. We a
UK - Technological Innovations Group (TIG) has announced the appointment of Matthew Bailey as regional sales manager UC for the United Kingdom.
He will work with the TIG sales division to bring his extensive experience of the unified communications market to the team and will be responsible for driving the development of new business for TIG’s ecosystem of brands that integrate with Crestron’s world-class UC portfolio.
Discussing this new role, Bailey says: “I'm really looking forward to embarking on this new journey at TIG in the Crestron UC space. With my experience, drive & passion for UC technologies, both Company and ultimately Client success are on the horizon - I simply cannot wait to start, meet everyone and get going at TIG.”
TIG’s CEO, Robin van Meeuwen adds: “I’d like to welcome Matthew to TIG. In the unusual circumstances that 2020 has presented we’ve all had to find new ways of working, and we’ve seen that Unified Communications are crucial business technologies. Matthew’s role will be to help businesses invest in UC to future-proof their working practices.”
Italy - Powersoft has partnered with the Crew Nation charitable fund to help provide relief to live music crews around the globe.
Crew Nation has been created to extend a helping hand to the touring and venue crews who depend on a constant run of shows to make a living.
The fund - powered and administered by charitable 501c3 organisation, Music Forward Foundation - has been kickstarted by Live Nation, which has contributed an initial $5m and committed to match the next $5m given by artists, fans, and employees. So far superstars such as Coldplay, Miley Cyrus, Metallica, John Mayer, and many more have shown their support and donated.
Having become aware of the initiative, Powersoft has pledged to donate 5% of the proceeds from all of the touring amplifier platforms sold between 27 July and 15 October, to Crew Nation. The Powersoft campaign that will follow is based on the key concept that ‘behind every show stands a great live music crew’, to underline the importance of the people behind the scenes of the shows that are so important to so many.
The campaign will be spread over several different media such as web banners, banner newsletters, social channels, and in print in the international trade media.
Powersoft’s brand, communication and trade marketing manager, Francesco Fanicchi, comments: “As with every person involved in the industry, we know how difficult the last months have been for professionals in the live event industry; in particular the touring and venue crew who are completely dependent on live shows to survive.
France - Once again BroaMan and Optocore network devices were deployed to maximum effect at this year’s Grand Concert de Paris spectacular.
The event coincides with France’s National Day (on July 14). And having scaled new heights last year with the solutions and I/O capacity provided by the two German partner brands - creating an immersive environment for Radio France, with 152 Optocore preamps and MUX22 IVT / MADI connectivity - this year technology contractors GB4D went even further. Working once again for Radio France, they set up an elaborate optical broadcast network topography on the Champ de Mars in the shadow of the Eiffel Tower, but with the location eerily empty other than for technicians.
“Playing without an audience due to COVID-19 was certainly weird,” stated GB4D owner, Gilles Bouvard. “We felt really alone without the 500,000 spectators!”
Bouvard was clear in what the challenge represented, and it was essentially to produce an advance multi-format broadcast signal flow to the Radio France and France TV OB trucks from the FOH and monitor positions, as well as from the pyrotechnics position.
“We had to provide Radio France’s sound engineers with all the necessary tools,” he confirmed. And this year that again included 144 Optocore microphone preamps (both X6RFX and TP) as well as MADI stream connectivity between the Lawo, Yamaha and Studer consoles, via BroaMan MUX22 MADI and Optocore M12 and DD2FR-FX devices. In all, GB4D created a distribution universe of more than 600 audio streams between the FOH and monito
Qatar - Atlona has appointed Trident Technology Services as its manufacturer’s representative across the Middle East and Africa, effective immediately. Trident will focus on growing Atlona’s increasing demand and market share with a large community of ICT professionals that now require networked AV over IP solutions for enterprise-level projects.
A long-time Panduit representative, Trident is among the largest sales and marketing representatives for global ICT manufacturers in the MEA region, with four corporate offices and localized sales and support channels in key metropolitan areas. Trident’s team of sales, marketing and technical engineering experts support a broad community of ICT systems integrators, distributors, consultants and end users - many of which find themselves needing IT-friendly systems to serve modern AV environments.
“We have watched the evolution of AV, IT and telephony converging into one platform, and working with Atlona and Panduit will maximize our penetration into the data network infrastructure,” said Mr. Bassel Alhalabi, managing director, Trident Technology Services. “The ICT community is only starting to learn about AV technology and how it can help win new business. Atlona’s strengths in AV over IP distribution, collaboration, and control - and its interoperability with Panduit’s network infrastructure solutions - will help us create stronger demand for complete networked solutions that are scalable, flexible, reliable, and of exceptional quality.”
Mr. Alhalabi, who previously was a Panduit business
Sweden - Hippotizer media servers from Green Hippo were used recently to drive the visual content for a production of Mozart’s opera, Don Giovanni, staged amid the COVID-19 pandemic to an empty Berwaldhallen concert hall in Stockholm.
Directed by British operatic tenor Andrew Staples, the production was conceived and produced under COVID-19 restrictions, with the necessary social distancing for all crew and performers. Instead of playing to a live audience, the performance was broadcast on the Berwaldhallen Play channel, in partnership with Medici TV.
To look after the creation, management and delivery of the production’s video content, set designer Bengt Gomér contacted Stockholm-based PXLFLD, a specialist in visual design and a long-standing Hippotizer user. Their team, led by Anders Granström, quickly created a visual breakdown of the script and an in-depth projection study before developing actual content.
“As the entire performance was broadcast in black and white, we relied heavily on stark contrasts throughout,” says Granström. PXLFLD artists Per Rydnert and Andreas Skärberg, working closely with Staples, created custom visuals, combining American photographer Franscesca Woodman’s deeply evocative black and white photography with a live camera feed and various pre-recorded sequences filmed during rehearsals.
Because the opera environment is so sensitive to unwanted noise, Granström chose the small-but-powerful, single rack-unit Hippotizer Amba+ as the media server for the job, confident in its power to deliver the
UK - ISCE has renamed and rebranded as ISCVE Ltd - The Institute of Sound, Communications and Visual Engineers.
Says the organisation: “Recognising the diversity of our members and the markets they operate in, along with the convergence of technologies, the Institute has undertaken this identity and name change to embrace the wider scope, skills and sectors of our members and supporting members.”
ISCVE president, Helen Goddard states, “We recognise that audio without visual, in today’s markets, is a little like tea without biscuits, you rarely see one without the other.
“So while it is important for us to continue to embrace members and market sectors of our origins, we also welcome with open arms, members who are working within additional disciplines, skill sets and technologies and our brand identity has been changed to reflect that.
“Training programmes offered by ISCVE already include acoustics, assistive hearing, PA & sound reinforcement systems, voice alarm and audio-visual technologies, so this is a very natural progression, and of course, ISCVE training programmes continue to be fully CPD accredited.
“CPD accreditation is important for our members, particularly in the UK, as it continues to be the most recognised standard of training, by government, public and private sector bodies, for our markets.”
ISCVE training courses include programmes presented by leading consultants, engineers and practitioners and are open to members and non-members. A full schedule of courses can be found on the recently rebran
UK - The #WeMakeEvents campaign has progressed into the ‘Red Alert’ phase, with planned activities set to take place across London and other major cities in the UK on the evening of 11 August.
The initiative will raise the alarm for the live events and entertainment sector, which has been badly-hit by the pandemic, resulting in countless event cancellations.
The campaign reports that the disruption of the summer season alone has affected over 600,000+ jobs in outdoor events. Meanwhile, a campaign survey revealed that redundancies in the sector are already happening, with 15% of businesses stating that they plan to make redundancies during August and 70% reporting that they could be forced to do so by the end of 2020.
The campaign warns that the termination of the government’s furlough scheme and the self-employment income support scheme in October would leave up to one million industry professionals with no financial security. “The complete lack of work in the sector combined with the withdrawal of government support will force industry professionals, including the 72% of freelancers, to seek work in other sectors,” says a statement.
Live events may not be able to return until March 2021 due to social distancing rules and the long-term planning now has the collaborative support of 17 trade bodies and several more production companies and manufacturers required for many arena tours, festivals, and stadium events.
Germany - Madrix now grants five years of limited manufacturer’s warranty on hardware products.
Average hardware failure and return rates of its high-quality products 'Made in Germany' had first been published on the company's website over a year ago. Standing at 0.1 %, it is extremely low across the range of devices. Such an enormous reliability and the very positive experiences of customers over the years have led to the decision to offer these new benefits, says the company.
The limited warranty covers the following products: Aura, Luna, Stella, Nebula, Orion, USB One and USB SMPTE.
All technical manuals have already been updated and can be downloaded from help.madrix.com
UK - The musical, The Prince of Egypt produced by Dreamworks Theatricals, Michael McCabe and Neil Laidlaw, opened on 25 February at the Dominion Theatre, London, following 20 sold out previews (see a detailed production report in LSi July 2020).
Video rental specialist, Universal Pixels (UP), has supplied a 162sqm Leyard CLM10 screen for production. Configured as a single 18m x 9m screen, it provides a stunning backdrop to the dynamic scenic design.
Adapted from The Book of Exodus, The Prince of Egypt - written by Philip LaZebnik - was first released as an animated musical film in 1998. Featuring songs from Grammy and Academy Award-winner Stephen Schwartz and a score from Hans Zimmer, it earned critical acclaim as a cinematic milestone. The theatre show has 10 new songs from Schwartz, together with five from the original soundtrack. It is directed by his son Scott Schwartz with choreography by Sean Cheesman, set design from Kevin Depinet and costume designs by Ann Hould-Ward.
The story is set in ancient Egypt and follows two young men, raised together as brothers in a kingdom of privilege, who find themselves suddenly divided by a secret past. One must rule as Pharaoh, while the other must rise up and free his true people.
Forming part of a multi-faceted stage design, the video wall from UP brings depth and dimension to the visual spectacle - lifting the show from the stage into a world of starry skies
Europe - The coronavirus pandemic, and the associated restrictions on personal contact, have led to drive-in theatres becoming increasingly popular throughout the world. The projection screens used in drive-in theatres are typically either inflatable movie screens or LED screens suspended by a truss structure.
The latest webinar from Area Four Industries features Norbert Tripp, technical director of Area Four Industries who outlines the peculiarities of temporary outdoor LED screen structures.
Utilising descriptive graphics and on-site videos, the behaviour of LED screens is described including what effects they can have on the supporting structure and how these characteristics should be considered in actual practice.
The webinar includes clear explanations of what to consider when hanging LED walls, information relating to relevant standards of safety, and what good construction will enable you to achieve.
The webinar is set for Thursday, 30 July at 12:30 p.m. EDT, 9:30 a.m. PDT.
Europe - Merging Technologies has supported the AES Student Recording Competition for many years, both at the European and US Conventions, by donating a prize of a Pyramix Native licence to the top student in the appropriate category.
The situation was rather different this year with the Vienna Convention being virtual; no Merging employee could present the prize. Nevertheless, the competition went ahead as normal and produced an excellent result for a student from the Detmold Hochschule für Musik. Kseniya Kawko was awarded the Gold Award in the Traditional Acoustic Category for the recording of the piece by Michio Miyagi Haru no Umi and Silver Award in the Immersive Category for the recording of the Mendelssohn String Quartet No.2 in A Minor.
Kseniya recorded and mixed both projects on Pyramix since Detmold and McGill University, where Kseniya did her previous studies, have been equipped with Merging products for many years. Merging operates a generous student purchase programme that is designed to assist those looking to make their career in music recording.
USA - The coronavirus may have put a temporary halt to rock concerts, but it hasn’t done anything to dim the passion of aspiring stars who dream of one day taking to the arena stage. This relentless spirit was on full display at Let There Be Rock, a two-day livestream featuring a dozen bands from the Frederick Rock School in Baltimore.
Videoed at the improvised production studio in the Showtime Sound LLC warehouse, the event, which was streamed on Facebook and YouTube, featured a fittingly intense, hard-driving light show created by Aaron Kovelman, Showtime’s director of design & production.
“This was an important moment for students, so we wanted to give them something that made them feel special,” said Kovelman. “We wanted to create looks that were not only powerful, but were also different for each band to reflect their unique personalities.”
Helping Kovelman accomplish this goal were 13 Maverick MK3 Profile and 10 Rogue R2 Wash fixtures from Chauvet Professional. Taken from Showtime Sound’s own inventory, the moving LED fixtures were used to coordinate colours and patterns with the images displayed on a 10’ by 30’ horizontal video wall.
“We used a lot of different video content to give each band its own core look and add extra meaning to each song,” said Kovelman. “Of course, in order for this to work, and not have the video wall look out of place on our live stream stage, we need to coordinate it with strong color statements. Given that livestreams are often watched on smaller screens, we weren’t going to be
UK - Leading trade bodies and businesses are joining forces to issue a Red Alert and highlight the severe challenges faced by the live events industry and its entire supply chain due to the pandemic.
Planned for 11 August, the action will include social media and video drives as well as legal outdoor events, with other specific activities occurring on the day.
The initiative is part of the #WeMakeEvents campaign that aims to raise awareness of the sector’s struggles and to secure further support from the government.
“The live events industry supply chain that contributes to every single event in the UK is set to completely collapse,” comments Peter Heath, MD of PLASA. “Social distancing prohibits mass events, and even if this stopped now, long-term planning for events won’t enable a return until around March 2021. Now, the whole industry is coming together to initiate a Red Alert. We have been campaigning for financial support from the government using #WeMakeEvents because the sector is on its last legs.”
According to campaign research conducted last week, redundancies across the sector have already started. Of the companies surveyed, 10% said they plan to issue notices by the end of July whilst 15% intend to do so in August.
But 70% of those polled admitted they would make redundancies by end of the year, with a fifth expecting to lose 70% of staff.
Earlier this month, the UK government announced a £1.57bn rescue
China - Christie is continuing its long-standing partnership with the Shanghai International Film Festival (SIFF) for the 12th consecutive year.
The 2020 festival, which runs from 25 July to 2 August, is the first major international film festival to be held in China since the COVID-19 outbreak at the beginning of this year. Christie cinema projection systems will be used for movie screenings in theatres across Shanghai’s metropolitan area throughout this nine-day event. In addition, a Christie cinema projector will also be deployed for adjudication of films nominated for the Golden Goblet Award for Best Film. A total of nine films from around the world will vie for this award this year.
“We’re delighted to continue our partnership with SIFF for the 12th consecutive year to deliver visually-engaging contents from around the world to cinema audiences in China,” said Peter Chen, executive director, cinema sales for Greater China, Christie. “This is a clear affirmation of the enduring partnership that Christie has built with the SIFF, which has become one of the largest film festivals in Asia.
“Over the years, Christie’s success has been based on our strong relationships with our partners and customers. We highly value SIFF’s confidence in Christie to deliver an unparalleled experience for movie-goers, and we are strongly committed to faithfully deliver filmmakers’ vision to their audiences using our tried and tested cinema solutions.”
In addition to SIFF, Christie is associated with major film events such as the Cannes Film F
Canada - Solotech has announced that it has established a partnership with Yoop eSpace, a virtual and multifunctional production environment that enables content providers to create and stream events in an immersive and interactive way. Benoît Fredette, businessman and Yoop founder, recently launched the new two-way Yoop platform, which offers a real-time visual and audio interaction between artists and spectators.
The partnership ‘represents an opportunity to innovate and to go beyond the barriers of distance by bringing content providers and their audiences closer together’.
Solotech supports Yoop by providing its production expertise, its equipment and technical teams to ensure the audio, video capture and the broadcasting of events. The Yoop eSpace is already planning to open locations in Los Angeles, New York, Nashville and the UK, adding to its first site in Montreal.
The combination of expertise will offer clients an interactive, simple and secure way to attend virtual events.
Martin Chouinard, president of the Live Productions division at Solotech, comments, “Yoop and Solotech have the same objective, to allow spectators to reconnect with their favourite artists through real contact where the energy can be felt on both sides. We are excited to bridge two worlds which have been distant for so long, it will help infuse a lot of passion into the great cultural community.
“Thanks to cutting-edge technologies, we can build a future beyond physical constraints, without sacrificing the quality of production and offer an ultimat
Belgium - Starting in September, AED Studios in Lint will offer TV, film and event producers the opportunity to use a high-tech XR studio. Extended reality (XR) is the umbrella term for virtual reality (VR), augmented reality (AR), mixed reality (MR) and other immersive technologies. At the XR studio, the physical and digital worlds are connected, allowing for new, expanded possibilities for audiovisual productions.
The XR Studio is a partnership between a number of specialised European companies - AED Display, MalfMedia, AV Wizard, by Lex Concept Design Control and Eurogrip - which fitted the Studio 4 complex at Lint with a high-tech XR setup. By using premium LED screens (floor and side wall screens), real-time rendering by powerful media servers, camera tracking systems and streaming facilities, the installation is immediately ready to use for interactive business presentations and for recording film and TV programmes.
Glenn Roggeman, CEO of AED Group comments, "Using this technology, we can focus on a broad range of audiovisual productions. Here film producers can shoot special scenes and effects, television makers can create interactive sports and fiction programmes or shows with a virtual audience and companies can turn their most ambitious ideas into dazzling presentations or commercials.
“The possibility of 'set extension' provides us with a unique way of adding virtual images, effects or elements to the shot in real time and allows the people actually on set to be immersed in a total experience. There are only a few such studios availab
Canada - Atlona has hired Christina Cruzeiro as regional sales manager for Canada. Based in Toronto and reporting to Jamey Swigert, director of AV sales and business development, Cruzeiro is responsible for working with Atlona’s Canadian distributors and integrators, and expanding Atlona’s business across the country.
Cruzeiro’s AV industry experience took shape 10 years ago as a sales manager for New Toronto Group, where she led the company’s Adobe Connect Software product division for five years.
Cruzeiro’s experience with web conferencing and collaboration software over those eight years provided a natural bridge to the AV industry as business development manager for Stampede Presentation Products.
Cruzeiro says, “The industry will accelerate its transition to BYOD strategies in collaborative office environments, and businesses will invest more in technology for home offices. Our priority is to show how Atlona’s growing product line, notably the Omega collaboration product series and Velocity IP-based AV control, can help our integration partners build all-in-one solutions for end customers.”
South Africa - In a live stream filmed at MGG Productions in Sandton, and hosted on SACIA's YouTube channel, the technical production and live events industry announced the launch the national campaign #LightSAred, to be held on 5 August 2020.
Sharif Baker, chair of the TPSA, announced that the technical production and live events industry will be spearheading a symbolic resistance campaign that will see buildings across the country lit up in red on 05 August.
"The colour red is the international colour of emergency," Baker explains. "We are following the example set by our colleagues in Germany and the UK in lighting our national monuments red to highlight the desperate plight of our industry under current lockdown policies and regulations." Baker went on to emphasise that the #LightSAred campaign is not affiliated with any political body or ideology. "We are simply an events industry in dire straits that is currently being ignored."
Joining Baker during the live launch was Kevan Jones, executive director of SACIA. "As a recognised industry association for the communications industry in Southern Africa, we have been trying to engage the Government and the Department of Arts and Culture for five months. We were the first industry to be shut down under the lockdown restrictions, and we will likely be the last to be allowed to return to full capacity. Despite this, we have not received any acknowledgement from Government to date.”
Projeni Pather, who is the chair of AAXO added to the debate, stating, “The events industry in South Africa has