Major Revamp - The Brit Awards have announced a major revamp for 2020, with fewer awards and an end to fan votes. Organisers promise "more music" as a result, with artists being given full creative control of their performances. Prizes like Best British Video and Best International Group have been cut, while the outstanding contribution award has been retired for 2020. Despite press reports earlier this year, gendered awards will remain part of the ceremony.
The changes come after several years of falling ratings. This year's ceremony, which saw performances from Pink, Dua Lipa and George Ezra, was watched by 4.1m people, down 400,000 from 2018.
This year, all awards will be decided by a 1,200-strong "official voting academy", made up of “experts” from all areas of the music industry. Brits chairman David Joseph explained the changes, saying: "We will be putting creativity, British culture and exceptional performances at the heart of the show to make Brits night a world class celebration.”
MTV EMAs - BTS won three categories at this year's MTV Europe Music Awards held on 3 November in Seville. The K-pop seven-piece won in the best group, best live and biggest fans categories. Flying the flag for the UK were Little Mix (Best UK & Ireland Act), Liam Gallagher (Rock Icon) and FKA Twigs (Best Alternative). Ariana Grande and Lil Nas X came away empty-handed, despite starting the night with seven and six nominations respectively. Niall Horan, Halsey and Mabel were among the performers, while US singer Becky G hosted. Liam Gallagher closed
UAE - Sixty82 has appointed Unusual Rigging & Engineering LLC as its exclusive representative in the United Arab Emirates, Oman, and Saudi Arabia, for its full trussing and staging product range. Unusual Rigging will exercise supervision on a broad scope of possibilities, advising customers on the best Sixty82 solution for their specific needs.
Unusual Rigging is a highly experienced provider of rigging and stage engineering solutions, working around the globe, principally in the entertainment, special event, exhibition and presentation industries. In 2009 Unusual Rigging & Engineering LLC opened for business. Unusual Rigging’s specialist teams boast a wide range of disciplines, and all are passionate about what they do. “At Sixty82, we share this passion for the industry,” comments Fokko Smeding, CEO of Sixty82. “We therefore believe that Unusual Rigging & Engineering is a perfect fit to meet the needs of our ever-expanding customer base.”
Sixty82’s sales and marketing manager, Rainier Smeding, continues: “We are extremely excited to be working with a team that has this kind of knowledge and expertise, supported by an unrivalled track record. With these dynamic and experienced people, we can focus on next-generation structures, based on the highest knowledge and working skills, as well as safety regulations.”
Denis Bramhall, managing partner at Unusual Rigging LLC, comments: “We are delighted to take on the role of distributor for Sixty82 in the United Arab Emirates, Oman, and Saudi Arabia. By adding their products
Switzerland - Audac has appointed Radio Matériel as the exclusive distributor of its audio solutions in Switzerland. Radio Matériel will be handling sales, distribution and service of the complete Audac product line-up from their offices in Renens near Lausanne.
Radio-Matériel SA is a wholesaler specialised in the import and distribution of audiovisual products in both installed as live environments. The company has a long history that dates back to the year 1932.
Radio Matériel CEO Christian Cornaz looks towards the partnership. “Audac impressed us with their innovative product range, therefore we are delighted to be adding their products into our catalogue. Together with Audac, we will be able to meet the needs and requirements of our customers even more.”
Audac’s international sales director, Marc Asselberghs adds: “We at Audac are always looking for ways to innovate and grow further as a business, as well as being in close proximity to where our customers are. Our partnership with Radio Matériel that has such a great historical presence in their region is a great example of that. We have a lot of faith in the quality of their service and we are positive that this will be a fruitful collaboration.”
USA - New Jersey-based Starlite has purchased a complement of Ayrton Khamsin-S, Ayrton's latest compact profile fixture. Starlite has one of the largest inventories of AV, lighting and control equipment on the East Coast and services the broadcast, concert touring, corporate, performing arts and educational markets.
The fixture is the first Ayrton product that Starlite has purchased. “ACT Lighting (Ayrton’s exclusive distributor for in North America) demo’d the whole Ayrton line for us, and we evaluated the Khamsins in our shop for our rental inventory and use on our own productions,” comments president and CEO, Dean Danowitz.
“There was a fair amount of debate internally regarding which profile fixture we should invest in next,” notes Jason Danowitz, vice president of event technology. “Ultimately, we chose the Khamsin-S because it checked so many boxes for our touring and staging clients, including an 8:1 zoom (7o to 58o), 40,000-lumen output, CMY colour mixing plus fixed colours, variable CTO, two frosts, two rotating gobo wheels, prisms, an animation wheel, rotatable framing shutters and an iris. In addition, they’re flicker-free, which is essential for our clients with broadcast applications.”
The fixtures were dispatched on a broadcast project as soon as Starlite took delivery of them. “The minute they hit our docks, they were booked for a major televised awards show,” says Starlite’s rental manager, Matt Strickland. “The Khamsins will work for so many applications that they will never be here - which is ultimately m
UAE - Technical and staging solutions provider Protec has become the first company to order Claypaky’s new laser-source moving head Xtylos. Protec inked a deal to receive 350 units of the fixture and became the first AV equipment supplier in the Middle East to take delivery of Xtylos in September. The company has also added 48 of Claypaky Sharpy Plus fixtures to its inventory.
“We are very excited that Protec was the first in our world sales network to place the order at Prolight + Sound 2019 in Frankfurt where we launched Xtylos,” says Egor Popovski for Claypaky in the Middle East. “Protec is also the first in the Middle East to receive the shipment of these fixtures and has become the largest stockist of Xtylos in the Middle East region.”
Aaron Russ, head of Protec’s lighting department, adds: “Protec is always investing in the latest technologies, and Xtylos is the next innovation in lighting technology. Xtylos is more efficient from an energy point of view, but its real selling point is how its laser-sourced engine reproduces colour with such intensity and definition. We believe this offers something unique on the market and introduces a whole new world of creative lighting solutions for our clients.
He continues: “The Xtylos’s energy efficiency has a green appeal, which is something the events industry needs to continue to make improvements on, but the main attraction here is the fixture’s ability to maintain colour intensity and vivid brightness over a long distance compared to its predecessors and other market options. Xty
Belgium - Established 21 years ago, the PFL Group has grown to become one of the Benelux countries’ leading technical production businesses, servicing over 1500 projects annually with high quality sound, lighting, video and set productions. Constantly developing to meet the demands of its customers, PFL has just invested in more Yamaha digital mixing consoles.
Investing in the latest technologies and new equipment is a vital part of being able to offer the best service in the fast-moving live and installed sound industries. This is why PFL has recently purchased two Yamaha QL5 and two QL1 digital mixing consoles, plus a pair of Rio1608-D2 I/O rack units.
“The impressive, trusted QL series offers an excellent all-in-one mixing solution for small to medium-sized live events,” says Dominic De Gruyter, owner and CEO at PFL. “With the new QL series in house, we are now able to support corporate events - such as panel sessions or product launches - even better than before.”
Innovation is at the heart of PFL’s business, so its technicians have cleverly incorporated the QL1 consoles into standardised racks for corporate meetings. Kitted out with wireless microphones, lapel headsets and everything else needed for a fast, reliable set up, these meeting racks are compact, easy to transport and extremely flexible.
Brazil - Prolights has confirmed HPL Light Company as its distributor for Brazil.
Alberto Da Silva, sales manager of HPL comments: “Prolights is the perfect addition to our offering here in Brazil. The importance placed on the customer and their journey is part of why we do what we do here. The difference comes with the fixtures they create, stemming from the design and development processes - they feature sets and types of fixtures are to answer a specific need or gap in the market and not just another me-too fixture. With the increasingly growing popularity of Prolights fixtures in North America we have seen this influence the uptake here in South America.”
Prolights international sales manager, Paolo Albani adds: “Having HPL on-board as a partner is Brazil is great. They bring with them a wealth of local and market knowledge, experience and connections. We really look forward to working with them and watching this partnership flourish.”
Belgium - With more than 45 AV Stumpfl media servers as part of their rental stock - all of which are updated to run the latest version of the Pixera system - AED Display has become the world's largest provider of AV Stumpfl media server systems.
In addition to offering the new Pixera servers as a rental product to their customers, AED Display has organised and successfully conducted multiple Pixera training sessions in Belgium since ordering additional servers at this year's ISE exhibition in Amsterdam.
AED Display managing director Thierry Heldenbergh explains the importance of providing training sessions in addition to the hardware itself: "Compared to other systems out there, Pixera is still the new kid on the block. This has many advantages and also brings some challenges. The advantage is that we can be among the first companies worldwide to offer a new media server system that presents users with a ground-breaking new usability approach. The challenge is the knowledge transfer process. By empowering our customers, we create a win-win situation."
AED Display's media server rental stock includes Pixera mini, Pixera one, Pixera two, and AV Stumpfl RAW servers for uncompressed playback.
Product manager Dave Vos comments, "It's not like there is no diversity in the media server market. So one could ask, why another new system? The reason why Pixera is appealing to many users has to do with the user interface. The same mechanisms apply to multiple workflow scenarios. It's also a great feeling for our customers to be able to join a growing com
USA - Through broadcast and online digital channels, First Baptist Dallas’ reach expands beyond its in-house attendance. With a following that spans tens of thousands of worshippers, the megachurch takes its audio and video capabilities very seriously, looking to lead audio engineer Brad Roberts to choose just the right gear.
Most recently, Roberts became one of the first US users of DPA Microphones’ new 6066 CORE Subminiature Headset Microphone, relying on its capabilities to provide a discreet, high-quality sound for the church’s lead pastor, Dr. Robert Jeffress.
“I chose to upgrade the lead pastor’s microphone to DPA’s 6066 because of its impressively small capsule and redesigned headset - for such an unobtrusive solution, the sound quality is impeccable,” explains Roberts. “The 6066 is completely hidden from close-up HD camera shots and its non-reflective boom further improves the aesthetic, as it does not catch undesirable stage light.”
The church’s arsenal of DPA microphones also includes numerous 4061 Omnidirectional Microphones for acoustic pianos and violins in the band, a 4098 Supercardioid Gooseneck Microphone at the podium, the 4018VL Vocal Microphone when a handheld mic is needed and a wide array of 4066 Omnidirectional Headset Microphones in all 12 of its worship venues.
“DPA’s sound is natural and solid, so I don’t have to EQ as much, which has been really helpful,” explains Roberts. “With 25 years of professional audio experience in the live and recording worlds, it’s safe to say I’ve listened
Europe - JoeCo has signed a pair of distribution agreements that will ensure a greater number of European end users will have local access to the company’s full product range. The deals, which were signed at IBC, follow hot on the heels of the announcement that Beirut’s Boujikian Bros has taken on JoeCo distribution.
Tonspur AG has become the official JoeCo representative for both Switzerland and Liechtenstein. The company, based in Adligenswil, already has a number of important pro audio brands on its roster.
“We are delighted to be working with Tonspur in both Switzerland and Liechtenstein,” says Graham Murray, business development at JoeCo. “Their knowledge and reach into the local market is second to none and I’m sure their customers will be excited to get hands-on with the full JoeCo range.”
Tonspur is also highly active in the local audio community, hosting a variety of regular training sessions. With the addition of JoeCo, the new distribution partner has confirmed that it will be including the British manufacturer’s portfolio in these events.
Meanwhile, ABSIS take on the distribution for Belgium. ABSIS is a relatively new entrant to the Belgian market, having been formed by audio engineers Frederic Jakus and Gaëtan Crenier at the start of 2019. Despite this short history, the knowledge and experience of the founders has quickly made the distributor an important player in the local market.
“While ABSIS is still a young company, the years of experience they have shines through in everything they do,” notes Murr
Europe - Trussing, staging and hoists manufacturer Prolyte has been acquired by Area Four Industries.
The news of the acquisition comes shortly after Prolyte filed for bankruptcy. Prolyte will retain its brand identity but will undergo a management, production and strategic reorganisation.
František Zykan, CEO of Area Four Industries, comments: “We will invest in the development of Prolyte as a brand, as well as in new ideas and products. Our current partners remain equally important for us. I trust that in two years, Prolyte will be number one in customer satisfaction.”
Founded in 1991 and headquartered in the Netherlands, Prolyte has an office and warehouse in the USA, an Asian office and factory in Guangzhou, China, and a European warehouse in Germany. Its portfolio includes ProlyteStructures, ProlyteSystems, StageDex, and ProLyft.
Area Four Industries was created in 2012, when the engineering design expertise, experience, knowledge, and manufacturing capabilities of its three brands - Milos Structural Systems, Litec and TOMCAT - were combined and solidified. James Thomas Engineering came on board in 2014.
Property Moves - An immersive Monopoly experience is the first show to be announced under a new partnership between Selladoor Worldwide and games company Hasbro Inc. The collaboration will see the theatre company and Hasbro adapt more boardgames into live experiences in the future. While further productions have not yet been confirmed, other boardgames in Hasbro’s portfolio include Cluedo, Risk, Trivial Pursuit, Twister and Operation.
Monopoly will run at a location in London which is yet to be announced in 2020. The experience will include a 75-minute segment where teams will compete to win tasks in order to move along the board, buy properties, and attempt to win the game. Features from the game including famous London landmarks, chance, community chest and jail will all be “brought to life” in a space that will also feature cafes, bars and shops.
David Hutchinson, chief executive of Selladoor Worldwide, said: “We’ve been working for over a year with Hasbro on this exciting partnership, developing our concept and vision to bring one of the world’s biggest board game brands to life in this thrilling experiential theatre landscape. Trends in our sector are moving in a very exciting direction with demand from a new generation of theatregoers looking to experience live theatre differently, and to be immersed in the world of the narrative in a different way.”
Vice-president of location-based entertainment at Hasbro, Matt Proulx, added: “Launching the Monopoly experience in London n
UK - disguise studio partner and workflow specialists, Bild Studios has invested in the new gx 2c hardware.
Bild is a London-based visual engineering studio with credits including the opening ceremony for the Pakistan Super League, where 50 minutes of AR graphics replaced traditional pre-rendered content that usually is mapped onto projection surfaces or LED screens inside the venue.
Founders David Bajt and Rowan Pitts have been working with disguise for over 10 years, delivering hundreds of software training sessions globally, while also using the technology on some of their most ambitious projects.
“We've always put a lot of effort and detail into the pre-production, where precise system designs and creative content workflows are developed. We see ourselves living in the great world between tech and cutting-edge visual design, advising people and companies from both technical and creative backgrounds ” David Bajt says.
On top of their existing fleet of disguise servers, Bild has invested in the latest in the gx range, the gx 2c. “We see now more than ever that there is an increasing need for real-time content and interactivity in production design, opening up huge possibilities for replacing traditional pre-rendered content.” With this latest investment, Bild are hoping to utilise it towards further exploring xR shows and interactive installations as well as serving as a rock-solid master server on very demanding shows.
“The requirements for higher resolutions and added photo-realism are increasing, and for that, we simply n
Italy - Holoplot’s audio solutions are now available through partner company Leading Technologies, the immersive sound specialist has announced.
Founded in 1978, Monza-based Leading Technologies is a pro AV specialist with decades of experience in sectors including theatre, concert arenas and retail.
Leading Technologies has spent time over the last few months becoming familiar with the benefits of Holoplot systems, and a team from the company attended a three-day training event at Holoplot’s Berlin base.
Danilo Meroni, live division manager and audio technical support, and Mauro Lavazza, installation division manager, at Leading Technologies, described the training event as “wonderful” and said that their team was delighted to encounter “very knowledgeable technical and commercial staff, and to have the chance to explore the potential and technical capabilities of the Holoplot technologies. It was an excellent event in all respects.”
Holoplot CEO Roman Sick comments: “During our conversations with the Leading Technologies team it has become very apparent that they really ‘get’ the nature of our solution and understand how it can be applied to many different applications to create audio experiences that are unique and outstanding. This is a very exciting time for immersive audio in general, and we are looking forward to introducing the Holoplot technologies to as many different user groups as possible, together with Leading Technologies.”
A first Holoplot demonstration in the Italian market was held in late August. It
UK - New research, carried out by Bournemouth University for the Events Industry Forum, has revealed that outdoor events have been much undervalued for the contribution they make to the UK economy, both locally and nationally, with a Gross Value of over £30 billion and providing employment for some 589,000 people.
The research, funded by sales of the Purple Guide, is thought to be the first comprehensive study of the market to be undertaken. Its findings were introduced to key industry players at an event at the House of Commons on 24 October.
In 2018, the year which was the focus of the study, over 140 million people attended outdoor events according to the researchers, ranging from music festivals to fairs and steam rallies. The good news for the industry is that 84% of those attendees were satisfied with the way events are run, and the majority of interviewees felt that outdoor events were very important to them.
Over 80% of respondents said that outdoor events create a positive image for the community/destination where they are located and are important in providing local businesses with additional customers.
There are, however, some areas where respondents felt that organisers could improve - ranging from congestion and antisocial behaviour to helping people cope with Britain’s hugely variable weather conditions.
The full research report is available free-of-charge on the Events Industry Forum website at test
Europe - Belgium-based entertainment technology engineering and automation specialist WIcreations has acquired the assets of Swedish advanced technology manufacturer, Visual act Scandinavia AB, effective immediately.
The terms of the deal include all the IP, source coding, patents, etc., related to Visual act’s computerised control systems designed for all types of automated machinery - on, over or below the stage - for events, installations and venues.
The move makes independently owned and operated WIcreations the largest automation rental provider in Europe.
Hans Willems, CEO of WIcreations, comments: “This hugely exciting opportunity will assist our planned medium-term growth and allow us to develop even more dynamic and all-encompassing automation solutions for a wider range of clients, including full touring packages.
“WIcreations has been using elements of Visual act’s Stage Control System for three-dimensional flying and for moving our own stage / event wagon system since 2014, so this puts us in a strong position to develop this powerful software for future applications”.
The intention is to integrate the platform into WIcreations’ comprehensive new WImotion system, which offers a full range of European-designed and manufactured motion control hardware and software to move any object safely, smoothly and accurately in a 3D environment.
WIcreations, founded in 2005, already has over 80 Visual act drive units in its rental stock and is the most active and creative worldwide provider of this specific programmable
Germany - Genelec has opened an Experience Centre in Berlin’s Alexanderplatz.
The new demonstration facility features a 27sq.m ‘listening room’ and allows the company to showcase its range of studio monitors and AV and home audio loudspeakers.
This is Genelec’s third Experience Centre, joining existing facilities in London and Bangalore. It will be overseen by Genelec’s regional business development manager, Eric Horstmann.
“We’ve set out to create the perfect independent listening environment for end-users,” comments Horstmann, “and Genelec resellers in both Germany and the surrounding regions, so whether it’s for demonstrations, training, regional launches or special events, the Berlin Experience Centre will become a major hub for Genelec activity in mainland Europe - and will support the efforts of our distributors and resellers in a very premium way. Having so many models on demonstration in one prime location, is sure to make the Centre a regional magnet for discerning listeners across all market segments.”
The Experience Centre is the result of a close collaboration between Genelec and kost.design, a company jointly owned by architect and studio designer Benjamin Koziczinski and acoustic designer Karlheinz Stegmaier. Kost.design was responsible for overseeing the extensive refurbishment and acoustic treatment of the entire building, resulting in premium quality listening spaces designed specifically around Genelec loudspeaker systems.
At the heart of the centre is a 27sq.m listening room equipped with a Gen
USA - The organising committee of the 2019 Knight of Illumination Awards USA (KOI-USA) has announced the third and final shortlist for this year's awards.
KOI-USA honours the talents and achievements of lighting and video designers for their work across the United States in the sectors of Theatre, Concert Touring & Events, and Live for Broadcast. The judging panel in the Live for Broadcast category have reviewed this year's submissions and selected the final shortlist of nominees, which is as follows:
The Vari-Lite Award for Awards Show
Jon Kusner for Billboard Music Awards 2019
Jon Kusner for CMA Awards 2018
Tom Sutherland for People's Choice Awards 2018
The Green Hippo Award for Digital Content
Trevor Burk for CMA Awards 2018
Yussef Cole, Michelle Higa Fox, Jorge Peschiera & Marc Janowitz for Patriot Act with Hasan Minhaj (Netflix)
Drew Findley for Breakthrough Prize Awards 2018
The ARRI Award for Unscripted Series
Oscar Dominguez for The Voice - Season 16
Dan Rousseau for Cuomo Prime Time (CNN)
Kieran Healy for American Idol - Season 2 (ABC)
The Ayrton Award for Live Performance Special (Music)
Mike Grabowski for MTV Push: Billie Eilish episode
Joshua Hutchings for Amazon Prime Day Concert
Christien Methot for Kelly Clarkson Performs at US Opening Night 2018
The Astera Award for Live Performance Special (Non-Music)
Steve Brill & Monica Rose for Funeral of Former President
South Africa - DWR Distribution is inviting interested parties and companies to attend an L-Acoustics demo on Tuesday, 29 October in Durban.
Taking place at the Glenridge Church in Stamford Hill, the free event will run between 12:00 and 15:00, with a focus on the L-Acoustics Kiva II and the A15 (Wide & Focus). Those wishing to attend should register at dwrdistribution.co.za/register/l-acousticsdurban.
USA - Under the banner Inspire, professional audio’s annual family reunion returned to New York City’s Javits Center for four October days where inspiration was abundant as leading audio innovators shared their knowledge and experience alongside gear designed to spark creativity and imagination while enhancing productivity.
“The programme rocked, and the exhibits were packed with people. Everyone was very excited to be there,” shares Agnieszka Roginska, AES New York 2019 co-chair and AES president-elect. “No time in AES’s history has seen a more diverse, innovative and forward-looking programme.” Convention co-chair and AES Secretary Valerie Tyler elaborates: “We expanded the comprehensive technical programme to include more genres, a broader range of new technologies and a wider breadth of voices than ever before.”
“We’re so proud of the team that came together to make this convention a reality,” adds Jonathan Wyner, the third of the Convention’s co-chairs. “From the technical program to the exhibition hall, the interests of every attendee were met. Expanded topics drew new attendees and let long-time attendees expand their horizons.”
More than 750 of professional audio’s leading innovators presented in the more than 330 sessions in the All Access Technical Programme and the 130 sessions on the Exhibition Hall’s Inspiration Stages and in its topical Theatres, alongside 236 exhibiting brands - was evident in the registration numbers, according to Colleen Harper, AES executive director.
USA - Global design and BIM software provider Vectorworks has announced open registration for its fifth Vectorworks Design Summit.
From 22-24 April 2020 in San Diego, California at the Omni La Costa Resort & Spa, design professionals, educators and students in the architecture, landscape and entertainment industries will have the opportunity to attend industry workshops, product training for all levels of expertise, keynotes, networking opportunities and a customer appreciation party.
“This is our first time hosting the Design Summit on the West Coast, and we look forward to the networking opportunities, training workshops and events we’ve planned for attendees in beautiful San Diego,” comments Vectorworks director of channel operations, Tara Grant. “With the resort’s numerous activities and this year’s speakers, we know everyone will have the perfect mix of business and pleasure. Most importantly, they’ll obtain inspirational takeaways and lessons from the Summit structured to enhance and develop their design careers.”
From now until 31 December, attendees can register with early bird pricing for just $499. Plus, with each paid registration, attendees can buy a second registration at half price. Attendees who book a hotel room by 30 November will receive a $25 SWAG store gift card.
This year sees the introduction of two exclusive training courses: Basecamp for Spotlight Users and Basecamp for Architect & Landmark Kick off the Design Summit with eight hours of in-depth training for a $200 discount off the normal price
USA - With just less than a month to go until LDI 2019, organisers have announced they expect record attendance and participation in this year’s events.
LDI runs from 18-24 November at the Las Vegas Convention Centre, starting with the LDInstitute and LDIntensives sessions and LiveXperience Symposium, culminating in the exhibit hall tradeshow from Friday 22 to Sunday 24 November.
“We’re thrilled that this year’s LDI Show looks set to be the most well-attended yet, bringing the global live production community from over 80 countries to Las Vegas to share ideas, exhibit and do business,” says LDI's managing director, David Johnson. “Our registration process shows us that people are coming from a wide range of international live and broadcast venues - festivals, corporate events, theatre, concerts, clubs, theme parks, architainment, and houses of worship. LDI has more to offer than ever, to more people than ever.”
LDI 2019 will expand its focus with emphasis on the next generation of design and technology, including AR/VR, drones, live for broadcast, and experiential design. The move will make LDI the place to discover what’s hot and what’s next and what it means for the industry.
This will be in addition to LDI’s ongoing commitment to the core live event categories of lighting, staging, video, and sound, and the awards ceremonies that take place during the week.
The LDI Debuting Products and Booth Awards Ceremony is back for 2019 and will be presented on the show floor at the end of the day on Saturday 23 November, i
UK - Event production and hire company 10 Out Of 10 is celebrating 30 years in business. Formed by RADA graduate and tutor Paul Need in 1989 with the core idea of offering 10 key services to the entertainment industry, 10 Out Of 10 now works across a wide range of live events, from conferences and exhibitions to theatre, film and television.
The company achieved success with its online store, which covered lighting and sound equipment, rigging equipment, staging consumables and more. The acquisition of Drax Lighting, a leading specialist supplier of event and promotional lighting hire equipment, in 2016 further increased 10 Out Of 10’s inventory. The acquisition enabled the company to strengthen its presence outside the capital, making use of the Drax Lighting office in Dunstable.
In more recent years the company has set its sights on enhancing its event production offering, providing full production support to a wide range of events across the UK.
When asked to define what makes 10 Out Of 10 unique, Need comments: “If someone wants to buy a microphone, we’ll ask what kind of voice they have to work out if it’s right for them. We’d rather lose the sale than sell someone the wrong equipment.
“Our ethos is that we aim to do the right job at the right price, fairly. If we have to turn it down because we don’t think that what the customer is asking for is right then we will. As the company continues to grow that ethos will always be at the heart of what we do.”
UK - Projection Artworks has rebranded to Pixel Artworks to reflect the company’s expanding use of pixel-based display technology.
Tom Burch, managing director of Pixel Artworks, comments: “For over a decade, our pioneering creative, technical and delivery expertise has grown alongside the incredible advances in pixel-based display technology. For years we’ve been telling clients’ stories through the best medium for that project, whether that be OLED, lighting design, LED or projection mapping. It’s time our name reflects this.
“Our clients used to come to us when the nights grew darker and people thought of projection, now our talented team of nearly 50 people across two continents can design virtually limitless concepts that excite, explain and inspire in any environment - from digital out-of-home to giant airport activations, to choreographed live shows and 360° immersive experiences. We paint with light, and the world is our canvas.”
Recent projects from Pixel Artworks include the innovative entrance stage to the globally broadcast International Swimming League competition, a large lighting and projection mapping show for the grand opening of the Macallan distillery in Scotland; a touring pop-up pavilion to promote Expo2020 in Dubai featuring LED and entire room of LCD panels, lighting displays and touch screens; and a sensitively portrayed outdoor live immersive experience for the Second World War Museum in Gdansk to mark the 80th anniversary of World War II, with choreographed live theatre, lighting design and projection mappin