Europe - With less than 18 months to go until the next in-person gathering, Showlight is putting out a call for papers. Now is your chance to share your lighting or terrific technology by presenting a paper at this quadrennial networking event, say the organisers.
The heart of Showlight has always been its varied mix of papers showcasing different disciplines and specialities of lighting. These are delivered by international lighting designers, lighting directors, directors of photography and architectural lighting designers, or associated crafts like programmers and manufacturers. Past subjects have covered designs and achievements in the fields of lighting for ballet, rock ‘n’ roll, opera, theatre, the largest tv spectacular and the smallest student projects, as well as lighting for landscapes, new and fascinating architecture, puppet theatre, animated films, and innovations in new equipment and solutions to lighting problems as well as lighting with candles!
One thing is universal - the variety of papers never cease to interest and entertain.
2023 sees the return of Showlight to Fontainebleau’s Théâtre Municipal after a two-year delay and momentum is already gathering. Talks are to be 20 minutes in length to enable as many papers as possible to be presented over the three-day period.
“We aim for variety, across all aspects of the lighting industry today,” say the organisers. “We want to hear about your experiences, your ambitions, your inspirations, your concerns, your successes and your failures. We are not looking for simple
Spain - Integrated Systems Europe has announced Shure as the conference audio partner for ISE 2022. Taking place at the Fira de Barcelona Gran Via, ISE 2022 will host four days of conference content across a broad range of vertical markets including live events, education and digital signage.
Shure will support event with a full range of audio equipment, including its Axient Digital Wireless System.
“We are honoured to be the conference audio partner for ISE this year,” comments Chris Schyvinck, president and CEO at Shure. “And after such a challenging period for the entire industry, we are looking forward to bringing the AV community back together with a fantastic line-up of live conferences.”
“ISE and Shure have upheld a long-standing relationship, spanning decades,” adds Mike Blackman, managing director, Integrated Systems Events. “With nearly 100 years of history shaping audio, having Shure as our sole audio provider for all conferences will ensure ISE 2022 is a show to remember.”
Shure will also be working closely with audio specialist Iventions for all on-site audio activities and to ensure a smooth-running conference programme.
Sweden - Woodlite Sweden AB, a lighting and stage equipment rental company with offices in Karlstad and Stockholm, has been among the first firms to invest in the Claypaky Xtylos. Last year, they took delivery of 200 Claypaky Xtylos fixtures, the Claypaky moving head light with a laser light source.
“For the last several years we have enjoyed a good relationship with Claypaky and their Swedish distributor, Interlite,” says Woodlite CEO, Magnus Jansson. “Niclas Arvidsson, who runs Interlite, is very proactive in introducing us to new fixtures, especially those that have great potential. We considered buying some Xtylos fixtures, but then we were approached by Ampco Flashlight, a significant client of ours in The Netherlands with a request for 200 Xtylos for a major upcoming event in 2020. Everything was paused due to COVID-19 until the beginning of 2021, but at that time we went ahead and ordered the Xtylos.”
Woodlite’s 200 Xtylos were among the 500 Xtylos fixtures provided by Ampco Flashlight, the official technical supplier for the Eurovision Song Contest 2021, to lighting designer Henk-Jan van Beekfor the competition.
Late last year, Woodlite further expanded its Claypaky fleet by acquiring 42 Xtylos Aqua - the IP66 rated fixtures and using 30 of them in Dialog, the installation by lighting designer Fredrik Jönsson during the Nobel Week Lights Stockholm. Jönsson contacted Interlite AB, distributor of Claypaky in Sweden in the early stages of the project with the request for the Xtylos Aqua. The needs of the project were worke
USA - AMPD Lighting and Audio Visual in Spokane, Washington has purchased 24 Ayrton Diablo-S profile luminaires and a grandMA3 light console to add to the company’s rental inventory. AMPD Lighting and Audio Visual offers high-end production, rental, sales and installation services to a wide range of markets in the Pacific Northwest.
The company’s investment in the Diablo fixtures and grandMA3 light has been paying dividends since the products arrived. ACT Entertainment exclusively distributes both brands in the US.
“We saw the Diablos at a trade show and had our eyes on them for a while,” says Justin Haas, owner of AMPD Lighting and Audio Visual. “They checked a lot of boxes for us: a compact and lightweight form factor that can fit in cars; an easy-to-navigate menu; great output; a full feature set, including framing shutters. Plus, they have a low cost of ownership and give us the ability to offer them at an affordable rental price.”
The Diablo fixtures mark the first Ayrton acquisition for AMPD Lighting and Audio Visual. Soon after their arrival, six of the fixtures quickly became part of the house lighting package furnished for the Riverfront Park Summer Concert Series in Spokane. “We mounted them on the upstage truss to provide backlight and effects lighting for the artists,” Haas explains. “Some concert participants commented that they had seen a lot of Diablos on their tours and were happy to find them in Spokane.”
The Diablo units have since been rented for other concerts, including a Billy Idol gig at an area casin
USA - ESTA has released six documents for public review on the TSP website. The publications are free to download and read, with comments due by 21 March.
E1.26, Entertainment Technology - Recommended Testing Methods and Values for Shock Absorption of Floors Used in Live Performance Venues sets out the energy absorption requirements for floors in venues used for live performances, and the methods for testing them. This document is to be used in conjunction with all applicable local building codes and requirements. The existing American National Standard is being considered for reaffirmation.
E1.36, Model Procedure for Permitting the Use of Tungsten-Halogen Incandescent Lamps and Stage and Studio Luminaires in Vendor Exhibit Booths in Convention and Trade Show Exhibition Halls is a model set of procedures that can be used by convention centre and trade show exhibition hall staff to mitigate the risks perceived to be associated with the use of tungsten-halogen lamps and stage and studio luminaires. The standard gives guidance to allow T-H lamps and luminaires to be used in a safe manner in convention centers and trade show exhibition halls. The existing American National Standard is being considered for reaffirmation.
BSR ES1.18, Event Safety - Rigging is a new draft standard addressing the roles, responsibilities, and general requirements for design, planning, installation, set-up, removal, and operation of rigging
USA - Organisers of the New World Rigging Symposium has announced the 2022 edition of the event will take place online on 5-7 April. The symposium will carry nine ETCP education renewal credits for re-certification, and the admission cost is $99.
“We’ve turned the table on the ever-popular session featuring some of the industry’s top structural engineers - Bill Gorlin, Dan Louis, Miriam Paschetto, and Jeff Reder,” say the organisers. “Instead of getting to ask your questions, they are going to tell you the things they want you to know. There was so much we’ve given them two sessions to cover subjects such as ballast, wind speeds, site safety, codes, AHJs and why things don't always stay the same.”
Paul Sapsis will walk attendees through a complicated custom flying system designed for a concert and DVD shoot at the Wembley Stadium - from concept to implementation, install to risk assessment and rescue whilst seasoned touring pros Jim Digby, Chad Kohler, and Bill Rengstl will discuss the tools and techniques used when rigging abroad.
Event sponsors are Electronic Theatre Controls and Sapsis Rigging, Kish Rigging, TAIT, Texas Scenic Company, and Wenger|J.R. Clancy, IA Stage, The Light Source, Reed Rigging, Reliable Design, and Stage Rigging, CM-ET, DeLong Rigging Solutions, EPS, Geiger Engineers, H&H Specialties, and Tyler Truss, Lighting & Sound America and Protocol.
Belgium - ChamSys has grown its business in Benelux in recent years, with more programmers and designers choosing the company’s products for festivals like Reverze, as well as at clubs and on tours. In response to this demand, the company has joined forces with AVL, its long-time distributor in the region, to form ChamSys Benelux.
The ChamSys product line is now available for sale in Belgium directly from the company’s affiliate, Chauvet Europe BVBA (ChamSys Benelux). In the Netherlands, ChamSys will continue to be distributed by Aukes Theatretechniek, with the support of ChamSys Benelux behind them.
Industry figure Luc Buytaert of AVL has joined ChamSys Benelux and will be the primary contact point for the company in the region.
Massive Losses - Commercial theatre companies including Ambassador Theatre Group and HQ Theatres have revealed losses they incurred to March 2021, with theatre closures leading to 90% falls in revenue in some instances. Cameron Mackintosh Limited suffered pre-tax losses of £16.2m to the end of March last year, with the company’s turnover tumbling to just £20.8m. This is down from £206.7m in 2020.
The organisation, which operates eight West End theatres blamed the “disappointing trading results” entirely on the pandemic and warned that conditions remained “challenging”. It said a “consistent return to pre-pandemic audience attendance levels will take time to rebuild”, as domestic visitors, workers and international tourists return to London.
According to the accounts for International Entertainment Holdings Ltd, the parent company of ATG, the group saw revenue fall to £41.6m in the year to March 2021, compared with £476.7m in 2020 - a drop of 91%.
The organisation said this was the result of COVID forcing “the closure of all the group’s venues for the full year”. It made a pre-tax loss of £147.1m in 2021, compared with a £33.9m loss in 2020. After tax, its loss was £138.9 million in 2021, compared with £25.9m the year before.
Vegas Calling - Adele has said the Las Vegas residency she recently postponed will "absolutely 100%" happen later this year". Last month, the singer posted a tearful video the day before her first show, saying it wasn't ready. She has now told TV host Graham Norton she and her team are
UK - Audio consultancy and networking experts RH Consulting (RHC) has been counting networked audio products and licensees since 2013 in an effort to chart the adoption of audio networking in the pro audio, AV and broadcast markets. The latest report, available here, covers all the major protocols and, for the first time, networked video and control products that use AES70, SDVoE and ST 2110 among others.
The last 12 months have seen a complete overhaul in the way RHC conducts its research and even closer collaboration with relevant industry trade associations and manufacturers. Consequently, the 10th edition of the report is the most comprehensive and accurate to date.
The statistics show that quite clearly that the number of networked AV products continues to grow, despite the difficulties we’ve all encountered over the last two years in the face of the global pandemic. A total of 4,142 networked products are currently shipping from 444 manufacturers, which represents even more new products on the market than last year. In AoIP terms, it’s no surprise to see that Dante remains ahead of the game by an order of magnitude that seems unlikely that anyone will bridge, but RAVENNA continues to progress modestly in second place, and remains the number one protocol of choice in the broadcast market.
Video and control are a different story as both are still very much in their infancy when it comes to IP networking. The report contains a d
Slovakia - Martin Audio’s long-term Czech and Slovakian distributor Rock Centrum has sold a Wavefront Precision line array to local rental company, AudiologicPRO. A relatively young company from the city of Martin, AudiologicPRO has had experience of Martin Audio technology and has been growing rapidly, with its reputation spreading throughout both the Czech and Slovak markets, in all performance sectors.
According to Rock Centrum’s Peter Foldvari, joint partners, Branislav Gombarský and Tomáš Hruška, wanted the manufacturer’s latest line array series as they believed Martin Audio’s optimised line array technology to be the best available.
“We conducted a few demos at our Czech base in Prague and invited them,” he reports. “We then had long discussions about which system they needed, as they already had experience with legendary systems such as W8, W8LC and W8LM. Finally, they opted for WPC.
“Of course, they also considered other brands, but based on previous cooperation and the result of the soundchecks they quickly returned to WPC because of the core optimisation technology.”
AudiologicPRO’s initial purchase is for 12 enclosures, giving them hangs of six elements per side, but this will increase further for the summer season, along with iKON iK42 amplifiers. This will complement their existing classic Martin Audio W8LM, W8VDQ and a W8C / WSX rig.
Regarding the purchase, Branislav Gombarský explains: “The best possible sound performance was in our company already - and that's why we decided to expand our Mart
UK - In a career spanning more than 40 years, professional audio veteran Danny Kitainik has seen, done and heard it all, providing sound engineering services at countless high-profile festivals, events, tours and West End theatre shows, alongside running a successful AV installation, hire and events technology business. When the time came to invest in a new rental sound system at UK-based Serenityaudio, the company’s owner knew exactly what he wanted.
“For us, it’s all about delivering big festival sound and production values at smaller, often community-based events” says Kitainik. “The decision to go with Nexo was a combination of build and sound quality, reliability, aftersales support, performance, ease of operation and cost. There are so many benefits that it was an easy decision to make. We didn't even try to A-B systems before we committed to take the Nexo route.
“The cost and scale of the Geo M10 is perfect for our needs; not too big and not too small. It’s easy to transport and quick for just two of us to deploy. This is really important when working in the small to medium sized production rental sector.”
The Serenityaudio system comprises four Geo M1012, four Geo M1025, six MSUB15 and two MSUB18 subs. Typically configured as ground stacks, amplification and processing is provided by four of Nexo’s compact, four-channel NXAMP4X2MK2 powered controllers.
In addition to the Geo M10 cabinets and an existing stock of classic Nexo PS10s, Serenityaudio also purchased four Nexo P12s for use as monitors, with the added flexi
UK - Green Hippo has welcomed Midwich as a new distributor for Green Hippo products, particularly the full range of Hippotizer media servers, across the UK and Ireland.
Frithjof Becker, EMEA sales director, Green Hippo by tvONE, comments: “We are excited to announce our relationship with Midwich for fixed installation projects in the UK and Ireland. Our goal is to continue developing the growth of Green Hippo product lines within the install market. With an award-winning solutions provider like Midwich, we can’t wait to see the next set of impressive projects.”
Robert Phillips, video processing specialist at Midwich, adds: “Midwich are delighted to partner with Green Hippo to offer their leading range or media servers to customers looking to incorporate real-time media playback, 3D mapping and visualisation into their projects. Green Hippo works perfectly with our extensive range of LED, projection and video processing solutions and we have already delivered multiple major projects with Green Hippo at their core.”
Hippotizer products are on show at Innovation House, Midwich Group’s UK experience in Bracknell, alongside complimentary solutions. Green Hippo will also be showcasing at Midwich’s upcoming LED event on 23-24 March at Innovation House.
USA - Just north of San Francisco, on a rural 10acre ranch in the heart of Sonoma County wine country, Prairie Sun Recording Studios has been steadily recording some of the biggest names in music since 1980. From The Grateful Dead, Carlos Santana and Journey to Nine Inch Nails, Wu Tang Clan and Tom Waits, numerous Grammy Award-winning records have been tracked, mixed, and mastered at this former chicken hatchery repurposed four decades ago by Mark ‘Mooka’ Rennick as a recording complex comprising three well-appointed studios.
For 10 years, this same site has also served as the headquarters of Prairie Sun Live, a live sound reinforcement and rental company that Mooka has led with the same passion, expertise, and commitment to great gear that has made his recording business a success.
First started in 2012 with an Adamson Y10 line array and Lab.Gruppen PLM amps purchased from Clair Brothers, Prairie Sun Live has grown its inventory to notably include d&b audiotechnik J- and Q-Series loudspeaker systems and DiGiCo SD-Range mixing consoles, including the SD9, SD10 and SD7T. Now, Prairie Sun Live has further deepened its commitment to DiGiCo’s mixing platform by upgrading its SD7T to a Quantum7T with the addition of a new Quantum engine.
“I purchased my SD7T from the West End of London seven years ago and have rented it out for many events locally and nationally thanks to its Theatre-specific ‘T’ software package,” Mooka shares. “I bought the SD7T because, like the SSL 4000 E/G and vintage 80 Series Neve desks that I have in my studi
USA - UK manufacturer Optimal Audio has continued to expand its distribution network by appointing Exertis ProAV as a distributor in the US.
Part of the Focusrite Group, Optimal Audio manufactures a one-stop solution of control, amplification and loudspeakers for small to medium-sized commercial installations, with a focus on supporting multi-zoned venues.
Exertis’ ProAV division offers a complete range of products and systems for corporate, education, retail, hospitality, government and house of worship customers.
Lee Stein, Optimal Audio vice president America, notes: “We’ve made tremendous strides in expanding our global footprint through distribution agreements with strategically placed partners around the world. The appointment of Exertis ProAV in the United States represents another major step forward in this expansion. Exertis’s expertise in specialist distribution, combined with the unparalleled reach of its reseller network, is going to help us achieve our growth objectives in the United States.”
Jeff Willis, Exertis ProAV senior vice-president, comments: “The genius of Optimal Audio lies in its complete simplicity to install, operate and maintain. The product offering works seamlessly to deliver simple to install, high quality sound systems that can be easily operated by any member of a venue’s staff. Our commercial reseller partners are going to be very excited to present this line to their customers.”
USA - Anaheim-based BCT Entertainment has invested in a large complement of Ayrton Diablo fixtures from ACT Entertainment, Ayrton’s exclusive distributor in North America.
“We have expanded our lighting inventory with the purchase of our first Ayrton fixtures,” says BCT’s owner, Brian Longhofer. “We had a gap in small-format fixtures with framing capabilities, and the Diablos checked all the boxes.”
ACT Entertainment introduced Longhofer to the Diablo fixtures, which he later saw at LDI. “We considered other fixtures, but ultimately decided on the Diablos because of Ayrton’s name recognition, the fixture’s feature set, and its high quality compared to its price.”
He expects the Diablos to be used primarily for corporate events, where their small format is especially desirable. “Unlike concerts where lighting is part of the show, corporate clients like the lighting to disappear,” says Longhofer. “Diablo’s framing shutters are also a big plus: they are in demand for just about every corporate show and give a lot more control over the beam.”
Additionally, the Diablos’ LED source means “a significantly less amount of maintenance, cooler temperatures and lower power consumption.”
“ACT has been really great in supporting our purchases,” he points out. “We plan to continue investing in Ayrton fixtures in the future.”
China - L-Acoustics has reported that counterfeit ARCS II loudspeakers had been seized and destroyed following an investigation carried out by the General Administration of Customs of the People's Republic of China (GACC).
Working in conjunction with the GACC, L-Acoustics provided information to determine the authenticity of the suspicious products; those were later seized and dismantled at a recycling facility. GACC officials were present at the premises to attest that the stock had been destroyed and the materials - recycled, reports L-Acoustics.
The manufacturers of the counterfeit products were prosecuted as part of the L-Acoustics Anti-Counterfeiting Task Force's mission “to eradicate fake products”. “We thank the Youyiguan Customs team and our local counsel, Wanhuida, for their cooperation,” comments L-Acoustics legal counsel Laurent Ostojski. “This is but one small step in our anti-counterfeiting initiative, and we're poised to take legal action against any perpetrators in the future.”
L-Acoustics dedicates significant financial and human resources to tackle counterfeits. “These products can be deceptively similar to ours on the outside but feature poor quality components and are marketed without any warranty, service, or electrical or mechanical certification,” explains Stephane Ecalle, director of market Intelligence at L-Acoustics. “The role of our task force is not only to defend our intellectual property by constantly monitoring the market, but also to alert the public on safety risks for users, and the legal risks ass
Brit Awards - The 2022 Brit Awards take place at the O2 Arena tonight, with Adele, Ed Sheeran, Dave and Little Simz leading the nominations. All four artists are up for the night's biggest prizes - artist and album of the year - alongside Sam Fender. It will be broadcast live on ITV, and on YouTube for viewers outside the UK.
Last year's Brit Awards took place as part of the government's pilot scheme for the return of live events. COVID restrictions necessitated a mixture of live and virtual performances, with artists like Coldplay, The Weekend and Elton John appearing on tape.
This year, organisers have vowed to "keep everything in the room" - even when that meant scrapping a planned performance from US star Doja Cat, after members of her team tested positive for COVID. As a result, tonight's performances are exclusively coming from British artists - including all five artist of the year nominees: Adele, Dave, Ed Sheeran, Little Simz and Sam Fender.
TikTok Tickets - The Royal Shakespeare Company has announced a partnership with social media platform TikTok in a bid to attract more young people to theatre. In a scheme dubbed ‘TikTok tickets’, people aged 14 to 25 will be offered subsidised travel and entry to shows. The Stratford-upon-Avon group will also create more content with the platform, including TikTok takeovers and behind-the-scenes films.
Launching in June, young people will be offered £10 tickets for performances. The RSC said the move aimed to "inspire the next generation of theatre audiences" and would particularly tar
UK - Reflecting the transition the company has embarked on since coming out of lockdown, Entec has started the new year with both new branding and image, including only their third logo change in 50 years.
Commenting on the repositioning of the company under its new ‘Entec Live’ moniker, chairman Nick Pendleton stated that Covid had given them the opportunity “to pause, reflect and decide.”
He explains: “After celebrating our golden anniversary in 2018 and buying our warehouse, we started to formulate a bold plan to make the next 50 years even better. Part of that was refreshing our look and feel.
“We felt that we now offered far more than just sound and light, which seemed too restricting, and we wanted to get recognised for the full production and streaming we now offer. While we are proud of our heritage we have clear vision of the future.”
Entec used the lockdown period productively, and in the absence of live event work, took advantage of boosting its infrastructure. The arrival of Dan Scantlebury as new head of sound placed them on a different trajectory, ensuring that they would have new avenues to explore when the period of inertia was finally over. At the same time their rental inventory was upgraded, with specifiable, cutting-edge lighting products from Ayrton and Elation.
But it was not only the creation of a single new logo that Entec needed to confront . . . but two. For key to the company’s future in a post-Covid world has been their excursion into UVC technology, leading them to establish the Entec UVC Sa
UK - SLX has launched a new website and logo as it undergoes a complete rebrand. This follows a successful 2021, in which the Bristol-based hire and events company doubled its workforce and added more than 2,000 lighting fixtures to its stock. The rebrand is intended to reinforce the business’ brand identity and outline its core values.
The new website emphasises SLX’ all-in-one approach to event production and its ability to handle all aspects of design, equipment hire and delivery. The site also contains detailed case studies of the company’s past work in broadcast, theatre, sport, corporate and experiential.
The rebrand further underscores SLX’ commitments to sustainability and social values, which include making the SLX warehouse completely energy self-sufficient, providing support for electric cars, investing in a diverse workforce and increasing support for the mental health of their team and wider family. These commitments were one of the reasons SLX was able to win a major contract with the Commonwealth Games for 2022.
SLX CEO Alastair Currie comments: “This is the end of one era, but the beginning of a larger journey,” he says. “We did not sit still during the enforced downtime of the pandemic, which gave us time to think about what our values and our ambitions for SLX are. Following a series of major new client wins and a successful 2021, our rebrand draws a line in the sand and reaffirms the identity of our independent business. Our continued deli
USA - The DALI Alliance (DiiA), the global industry organisation for DALI lighting control, has revealed the winners of its prestigious DALI Lighting Awards 2021.
The awards recognise the best use of DALI lighting control applications and solutions across the world, with an international judging panel of lighting designers, lighting magazine editors, and representatives from global lighting organisations picking the winners.
Victorious in the Commercial/Professional category is Helvar for its work on ‘The Spine’, the new headquarters in the north of England (Liverpool) for the Royal College of Physicians. Here, a fully addressable DALI lighting control system ensures optimal user experience and excellent light quality, including defined light levels for the biophilia aspect of the project. The building seamlessly combines artificial and natural lighting to create a bright and welcoming environment.
The Entertainment & Architectural award is bestowed upon Delmatic for its contribution at Expo 2020 Dubai. Delmatic’s future-proofed DALI systems provide highly sustainable scene-setting control, monitoring, and smart-data sharing throughout the Sustainability and Mobility Pavilions. Comprising some 51,000 DALI assets, the system provides versatility of lighting layouts and scenes, and adaptability to meet the requirements of future tenants.
zencontrol is the winner in the Healthcare & Education category, with its work at the University of Warwick’s new Faculty of Arts in the UK catching the eye of judges. Designed to achieve BREEA
Spain - Cycling enthusiasts have raised more than €6,000 for entertainment technology industry charities after riding along a 400km stretch of the Spanish coast for BikeFest Spain 2022.
Cycling from Valencia to Barcelona in just three days, a team of 10 industry professionals overcame challenging mountain terrain en route to the final destination - Fira de Barcelona, where the now-postponed ISE 2022 tradeshow was set to take place earlier this month.
For the riders, the arrival was bittersweet - although a small group of industry colleagues had gathered to celebrate the team’s achievement, the exhibition centre stood empty.
But their efforts have raised €6,000, and donations continue to come in. The funds will be split between industry charities Backup in the UK and the AAA Foundation in Spain.
Organised by #WeMakeEvents in partnership with PLASA, AVIXA, ISE, FIAVE, Alerta Roja and LSi, BikeFest Spain was sponsored by Ayrton, Equipson, EarPro, EES, FANTEK and Ruisaljo. In addition, the cyclists represented PLASA, Equipson, Bishop Sound, Britannia Row, and Sharp NEC.
Federico Haba, head of Sharp/NEC Display Solutions Ibérica, comments: “As a representative of an AV manufacturer, we at Sharp/NEC wanted to join the cause to raise awareness of the impact COVID is having on the live events sector. In addition, with limited access to key components and steep increases in costs, we - and many other companies like us - are being forced to manage supply chain delays. This is having ramifications for distributors, venues, end-users and
UK - Saracens rugby club has announced a new partnership with Version 2 as its official lighting partner. Version 2 will be supporting all three teams in the Saracens Group - the men, women and mavericks. Their strap-line ‘Shining a light on Women’s Sport’ shows how in tune the two organisations are with the passion to develop the game. Their logo will be prominently featured on the Mavericks’ dress as their lead partner, and also visible on the women’s rugby kits as their principle partner.
Saracens CEO Lucy Wray comments, “We have got to know Nick and the team at Version 2 and it has been great to see how passionate and proactive they have been in their approach to getting behind our women’s teams.
“As an organisation, we are really energised and excited about both our women’s teams and how we can give them the best possible environment to be the best possible people and athletes that they can be. This would not be possible without dedicated partners like Version 2 who not only contribute financially but get behind the teams with their time and passion.”
Nick Edwards, managing director at Version 2, adds: “We’re immensely proud to align ourselves with one of Europe's most successful rugby clubs. Recent years have seen a paradigm shift in broadcasting, with increased programming being allocated to women’s sport. Lucy and the Board at Saracens have placed women’s sport at the forefront of their plans, we’re equally committed to support their teams to achieve success both on and off the pitch. We’re thrilled to be pa
Italy - Optimal Audio, part of the Focusrite Group, has named Sisme as its exclusive distributor for Italy. Sisme has operated in the Italian market as an importer and distributor of leading audio and video brands since 1967.
Raf Willems, head of sales and channel marketing EMEA at Optimal Audio, comments: “From day one, Sisme has been an excellent fit for Optimal Audio. They are a very reputable distributor, and only work with a select number of brands that fit their criteria. Their experience and professionalism combined with a thorough knowledge of the Italian market convinced us that Optimal Audio will be a great success in Italy.”
Claudio Bugari CEO of Sisme, adds: “We strongly believe that the range of easy to install, well-integrated and user friendly products designed by Optimal Audio exactly meets the requirements of our system integration partners operating in the commercial audio sector. We are confident that the synergy between Optimal Audio and Sisme can create rapid commercial development over the coming months.”
Europe - Shure has partnered with Crestron to support the upcoming Crestron Next Road Trip Europe, a tour with a mobile experience centre that will visit 38 stops in 19 countries. The truck will provide every attendee with a safe environment in which they will be able to get hands-on, one-on-one demos of the most recent audio technology from Shure and Crestron.
The mobile experience will cover Shure and Crestron’s collaborative conferencing technology as well as the whole Crestron ecosystem of solutions for hybrid workplaces, classrooms, government organisations and more.
Crestron Next Road Trip Europe will tour Europe from March, to offer dealers, partners, and customers all over Europe an opportunity to experience the latest innovations in audio technology from Crestron and Shure.