UK - PLASA Show 2021 is on track to welcome thousands of industry professionals to Olympia London in September, with 70% of the exhibitor space already reserved.
The entertainment technology industry event, taking place on 5-7 September, has recorded a 53% increase in visitor registrations in the first three weeks compared to the same period in 2019 - the year when the show was lauded as “the busiest in years” - and registration has continued to climb following the UK prime minister’s announcement that the remaining lockdown restrictions are to be lifted from 19 July.
The organisers have also recorded a greater number of top-tier professionals and company owners requesting to attend, raising the prospects for the event to be a valuable hub for business and networking.
Visitors with buying power
The visitor profile at PLASA Show 2021 so far includes 45% final decision makers - which is a 5% increase on 2019, says PLASA - with a further 20% who have the authority to specify purchases, which is yet another increase. Although the industry’s economy has been severely impacted, there are still plenty of sizeable budgets, with one in four able to spend between £100,000 and £2,000,000. With the PLASA Show moving to Olympia’s largest space, the Grand Hall, the expanded showfloor will be brimming of influential industry leaders - directors, chairs and company owners are the top registered job roles so far, followed by designers, technicians, engineers, project mangers and consultants. Visitors continue to rep
UK - Final year students at Wakefield’s Backstage Academy, the versatile skillset learnt studying over the pandemic has strengthened their resilience and eagerness to reinvigorate the sector. The experience of adapting through adversity has set them up for the best chance of success upon entering the industry; driven to cater to the UK’s pent-up demand for live events post-pandemic, says the academy.
Offering degrees, short courses and bespoke training in live events, the South-Kirby-based institution held an end of year showcase of student talent last week. The campus’ Final Major Project Series saw the culmination of third year students honing their skillsets and the coming together of the craft they learnt over the pandemic and three years of study.
For Backstage Academy’s Live Events Production course leader, Johnny Goodwin, this year’s projects are significant - not just because they serve as a capstone contribution to the students’ third year final grade - but because the 2021 themes address the feasibility of the industry’s survival post-COVID. The showcase is a demonstration of the skills the industry’s newest tranche of practitioners will need upon entering the industry (such as live streaming) in hastening its bounce-back to pre-pandemic levels.
Johnny said: “You could say there is something primal in the coming together of people to enjoy culture through a shared experience – whether that’s at gigs or in theatres. These final year projects from our Backstage students have really brought that to the fore, demonstratin
UK - Live music venue The Boileroom has been an EM Acoustics system user for over a decade. They’ve just taken delivery of a new flagship Reference Series R10 system.
When the team at The Boileroom were producing a live streamed show with Newton Faulker at Guildford’s Holy Trinity Church earlier this month, EM Acoustics were stepped in and supported the venue and show. The show was covered by a pair of R10 3-way precision passive point source loudspeakers, with ST-215 subwoofers underneath. Monitoring was handled by a pair of M-C15 coaxial stage monitors, with DQ20 advanced system amplifiers driving everything.
"The Boileroom is our local grass roots music venue, who have used our products successfully for over a decade,” says Mike Wheeler, EM Acoustics’ co-founder and operations director. “They had already decided to upgrade to a system based around R10s for the venue when this show with Newton Faulkner came up. We were very pleased to support them for the show, and we were all keen to hear how the R10 performed in the historic Holy Trinity Church.
“A happy engineer and a happy audience speak volumes about how the R10 copes in challenging acoustic spaces. We hope this is finally the start of live events restarting and our industry beginning to get going again."
"As a long-term user of EM Acoustics systems we value their support and advice. It has been great working with them on our in-house system and on external events,” says Dom Frazer - director at The Boileroom.
“Inevitably, many venues have been closed or dormant f
UK - Optimal Audio, part of the Focusrite Group, will hold it’s first open day at its UK HQ in High Wycombe on 9 September.
The company, which is Focusrite Group’s seventh brand, was launched in April and offers a host of control, amplification and loudspeakers for small to medium sized commercial installations.
At the open day, guests will be able to see demonstrations of the company’s controller, amplifier and loudspeaker offering, and see first-hand how it works to deliver simple-to-install sound systems that are easily operated by anyone, not just engineers.
There will be three sessions, held at 09:30, 12:30 and 15:30 respectively. Each demo will be capped at 40 visitors, allocated on a first come, first served basis. A supplementary ‘waiting room’ registration will be in place that can be utilised in the event that a registered visitor is unable to attend. In order to ensure a safe experience for staff and visitors, certain other protocols will be in place in respect of the ongoing coronavirus situation, say the organisers. Find out how to join via the Optimal Audio website, optimal-audio.co.uk.
Singapore - Martin Audio and Generation AV have announced the appointment of Spectrum Audio Visual as the distributor for Martin Audio products in Singapore, focusing on the installation sector.
Spectrum Audio Visual will focus on the installation market in Singapore. Generation AV and Martin Audio will continue to support entertainment and touring partners directly where required.
Wayne Soo, general manager of Spectrum, comments: “Being recognised by Martin Audio as their business partner, and trusting us to grow the business in the Singapore market, is something that excites the whole Spectrum team. Our MD Mr. Vincent Chua and I are really relishing this long-term business relationship.”
David Wong, sales director for Generation AV and Martin Audio, adds: “We are very pleased to welcome Spectrum Audio Visual as our new partner in Singapore. Their energy and unique approach to the various key vertical markets, product knowledge and after sales support is of the very highest standard in this region. We look forward to working closely to further strengthen and grow the Martin Audio installation business in Singapore.”
Martin Audio MD Dom Harter concludes: ”It is particularly exciting to welcome Spectrum Audio Visual to the Martin Audio family at this time, especially with the recent launch of TORUS, our new constant curvature array. We look forward to supporting Spectrum in their efforts to make Martin Audio the first choice for their customers in Singapore.”
USA - The 2021 Behind the Scenes Holiday Cards are on sale now at the BTS Boutique. It’s important to let family, friends and colleagues know you are thinking of them and these unique holiday cards say it perfectly. They are also a personal and inexpensive way for a company to keep in touch with its customers and let them know “We are here and you are important to us”.
Sending a BTS holiday card helps spread the word about the charity and lets your recipients know you are supporting industry colleagues who are ill or injured as well as the BTS Mental Health and Suicide Prevention Initiative.
Cards are available in a variety of options: card packs of 10 with a standard greeting, personalized cards with a company logo and custom message, and electronic cards in multiple file formats and an array of price points starting at just $20.
This year’s cards feature a mix of new designs by Elektra Buhalis, Maureen Freedman, Ola Krazspulska, Robert Mendoza and India Smith. Returning is one of the all-time favourite designs by Melissa Pfeiffer.
Orders for printed cards will be taken until September 30, 2021 to arrive by late November. Electronic card orders will be taken until 17 December. View and order cards at www.behindthescenescharity.org/holidaycards.
Also available are industry-themed holiday decorations, from LED ghostlight Christmas trees and Hanukah menorahs to nightlights and tree ornaments.
For more information about
Austria - Pan Acoustics has announced a partnership with ATEC Pro for distribution in Austria. ATEC Pro takes over local sales, design and support for all Pan Acoustics products in the region.
“I'm pleased, that with ATEC we have found a solid company to take care for our customers and projects in Austria. I’m sure that ATEC, with their competent team and friendly cooperation with clients is an excellent choice and will perfectly transport our key values - reliability, honesty, fairness and quality - throughout the market,” says Johannes Kampert, head of global sales at Pan Acoustics.
“Pan Acoustics fills a gap in our portfolio, which allows us to approach projects even more holistic. After first tests we were instantly convinced of the active beam steered systems (Pan Beam) but also of the quality of the passive speakers. We can now offer our clients best possible one-shop-stop solutions even in projects with most demanding acoustics,” says Manfred Prochazka, general manager at ATEC Pro.
Canada - British Colombia-based Riggit is the latest company to join Broadweigh’s growing global network of product partners. For more than 25 years, Riggit has been providing rigging, lighting and labour solutions to the entertainment and events sector across Canada.
Rick Smith, Riggit president, comments: “We are delighted to partner with Broadweigh and to bring the entire product range to market. We believe Broadweigh products will add a higher level of assurance to the venues and clients we work with to ensure we continue to build on our reputation as a leading company in safety, innovation and reliability. The ability to provide real time load monitoring to our clients is another step towards assuring safety in our venues.”
Riggit is the exclusive rigging supplier to the Vancouver Convention Centre, exclusive production labour provider at Rogers Arena and exclusive provider of rigging services, labour, equipment, motors and truss to Vancouver’s Hyatt Regency Hotel, as well as being their preferred lighting supplier. Over the past decade the company has expanded its scale and services by developing a strong presence as a leading supplier to the local film and television industry, performing custom events and project installations and delivering rigging reviews to multiple clients.
Smith adds: “We’re excited to have the opportunity to give more exposure to the Broadweigh brand in Western Canada. With our connections in big venues, film and television, we’re confident it will become the brand of choice for the industry here. We will
Italy/USA - Italian lighting manufacturer DTS llluminazione has announced a new exclusive collaboration with Apex Technologies in the US. Apex Technologies, which was recently set up by respected industry professionals including Bill Morris and Ola Melzig as a new entertainment technology solutions provider, will now distribute DTS’ range of products.
Simone Francia, DTS executive vice-president, says the collaboration will only contribute to brighten the company's future. “Coming back to the American market has been in our plans all along,” he explains. “Accomplishing this goal is only further proof that we're moving in the right direction: it was crucial to us, as it's a stepping-stone that will strengthen our future as a company.”
Bill Morris, president of Apex Technologies, comments: “DTS have proven through steady growth and recent product introductions that they are ready to fulfil that role. We are extremely honoured and proud to have DTS as a flagship product line at Apex Technologies.
Carmen Savarese, DTS international sales manager, adds: “We're excited to have a distributor in the United States again. We have worked very hard in the last few years to create top-notch lighting equipment. We're very proud of DTS's new range of products and are sure they will be able to satisfy the more demanding lighting requests in North America. This new partnership is one of the greatest personal and professional challenges. Apex people are amazing - this adventure together will nurture us as people and as a company, and I can't wait to sta
Insurance Scheme - UK culture secretary Oliver Dowden indicated last week that the government will step in to support the theatre sector with a government-backed insurance scheme after 19 July.
Dowden told the House of Commons earlier this week that the government was likely to provide an insurance scheme should commercial providers be unable to offer any to the theatre sector. He was quizzed on the issue by shadow culture secretary Jo Stevens, who asked Dowden why no insurance scheme had been presented despite an announcement to MPs in March that a decision on such an initiative was with the Treasury at the time.
“I very much understand the industry’s desire for insurance and I have engaged with them. I have said all along, as with film and TV insurance, the first step is to get all the other restrictions removed and we are making very good progress towards doing that on the 19th,” he said. “At that point, if it is the case there is a market failure, namely that commercial insurance providers cannot insure for that, we will look at whether we can extend insurance with some sort of government-backed scheme and we are engaging extensively wth the Treasury and other government departments to see what that might look like.”
Stevens also asked Dowden how festivals and other live events could prepare to reopen from July 19, when no guidance had been published for them to follow. Dowden said the government was making “good progress” towards a full reopening on 19 July 19 and that the final decision on whether that could happen would be commu
UK - In the summer of 2020, during the COVID-19 pandemic, a live music training initiative was launched, designed to provide a broad set of technical skills to black women who wanted to break into the industry.
The 3T (Tour Tech Training) course was founded by singer-songwriters Nao and Mura Masa who wanted to provide visibility and confidence for black women.
The initiative had three key principles: It had to be free to participants (it was funded by Native Management, Sony Music UK and supported by donations from several other private individuals and companies within the industry); It was to take place over 12 weekends (24 days in total) and It had to cover the fundamentals of touring to be useful to attendees (such as loading/ unloading trucks, cable making, changing strings on guitars, building LED walls, tuning RF kit, audio patching, reskinning drums, looming etc.)
The programme attracted almost 600 entries in three days and 10 individuals subsequently were chosen to participate in the sessions. Successful applicants were selected on their personality and transferable skills.
A number of organisations in the industry were approached to help support the initiative in terms of time or donations of equipment. VDC was one of these. It provided free audio, video and data cables to enable the course attendees to learn how to solder and make cables, a vital skill on the UK touring scene.
AJ Sutherland, course director and freelance production manager, said: “We are very proud of the difference that this initiative will make to under-r
Finland - Genelec is establishing the first branch of its new G Innovation Lab in Kuopio, with the goal of nurturing creativity and entrepreneurship in the Savilahti region of the country and attracting imaginative professionals to the area.
Starting with a Discovery Event Pitch Challenge this August, Genelec aims to recruit a team of ‘start-up minded’ individuals to further develop the innovative thinking that has helped inspire the company’s technical breakthroughs over the last four decades.
Opening this August in Kuopio’s KPY Novapolis Microkatu, the G Innovation Lab will be the home to ‘talented individuals with complementary skills, but with a deep shared interest in the audio industry’, who will begin work this autumn. The Lab’s location is also designed to facilitate even closer co-operation with regional universities and educational institutions, something Genelec has long valued and nurtured.
To kickstart the recruitment process for the G Innovation Lab, the Discovery Event Pitch Challenge takes place on 23-24 August, and is a hybrid live/online event organised in conjunction with Finnish ‘talent pond’ experts Pondi. At the event, career seekers and entrepreneurs will be given a chance to present their ideas to a panel of senior figures at Genelec. This creates an opportunity for candidates to find out more about Genelec and show the panel how they and their ideas can help make the company’s business, and the pro audio industry in general, stronger.
Genelec managing director Siamäk Naghian comments: “The ongo
Australia - NEP Group, technical production partner for content producers of live sports and entertainment, has announced that Mediatec Asia Pacific has rebranded to become part of Creative Technology (CT), a sister company also under NEP.
The Mediatec and CT teams have worked together for many years across countries and markets, collaborating on projects for large corporate clients, international sporting events, Olympic and Commonwealth Games, and more.
A change in name and branding only, the move is in line with similar strategic rebranding initiatives, including that of Mediatec Europe’s business in early 2020 to support NEP’s goal of using the global brand that best represents what the company provides to its clients. The combined brand also now enables NEP and CT to support its corporate and sport client segments in Australia and New Zealand as a true 360° supplier in the region and worldwide.
As a 360° live events supplier CT’s and Mediatec’s clients will share the same experience in dealing with one brand across the globe for all their projects.
The CT Australia and New Zealand business unit will service projects and events across the region, with the customer support, studios and other production facilities clients have come to rely on for their events. The operation has office locations, warehouse facilities and local staff in Auckland, Melbourne, Perth, Sydney and Wellington.
CT Australia and New Zealand president Owen Davison comments: “Although our Mediatec brand is no longer in the market, I’m excited to brin
Italy - Distributor RM Multimedia has restructured and is expanding following the untimely death of Marco Bartolini in February this year.
Marco, Paula Porolisseanu and Ermanno Tontini all founded the company in 2007 since when it has grown steadily. Operational continuity will be maintained by Paula as owner and managing director and Ermanno as chief technology officer.
Paula has extensive industry connections and a wealth of commercial experience, while Ermanno is well-known and respected in the world of moving lights and as a technical specialist as well as for his customer-focussed approach.
Paula and Ermanno will be leading the RM Multimedia sales team headed by Michele Sgolacchia that includes a network of regional sales agents covering the whole of Italy.
RM Multimedia reports a recent increase in business as activities in Italy pick up over the later summer, with plenty more planned for the latter half of 2021.
Says Ingo Dombrowski, Robe key account manager for Europe: “There was never any question of RM Multimedia continuing as Robe‘s distributor in Italy. Everything will move forward with the same spirit and dedication to delivering excellent sales and superlative service. The company has performed strongly and consistently since its inception in 2007 and is among our busiest and most successful European associates.”
Robe CEO Josef Valchar adds, “RM Multimedia is not just a brilliant, efficient and well managed enterprise with an impressive standing and reputation, it and all those associated with the company a
USA - Several respected industry figures have joined forces to form Apex Technologies, a new company that will “distribute exclusive worldwide entertainment technology solutions” to the North American market.
The founders Bill Morris, Anders Karlsson, Tarmo Krimm and Ola Melzig have run some of the biggest companies and productions in the industry. Their mission is to seamlessly deliver lighting, AV, staging and power supply products that are not currently represented in the US market. Most product lines Apex will represent are well-established on stages and venues in other parts of the world, says the company.
CEO Bill Morris explains: “Apex Technologies is the brainchild of a few of us that saw an open niche in the marketplace to bring exciting products to the North American market. All four of us have either lived in or travelled the world extensively and can clearly see the creative differences in the way live productions are done outside of the USA. There are some great products that just need to be available to the American market. So, we decided to form a U.S. distributor of exclusive products to help facilitate a more global live entertainment industry.”
USA - In response to ongoing demand, the Behind the Scenes Mental Health and Suicide Prevention Initiative has posted new online Mental Health First Aid training classes in August for entertainment industry workers in the U.S. at btshelp.org/mhfa.
As the entertainment industry returns to work, the stress of coming out of isolation to high pressure situations, feeling out of shape physically and mentally, and constantly changing Covid protocols are taking their toll. Anxiety and uncertainty are impacting many, as one attendee said, “With the added stress the pandemic had brought us, I foresee even greater need of these skills.”
Mental Health First Aid takes the fear and hesitation out of starting conversations about mental health and substance use problems by teaching you how to recognize the signs and symptoms that suggest a potential mental health challenge, how to listen non judgmentally and give reassurance to someone who may be experiencing a mental health challenge, and how to refer a person to appropriate professional support and services.
Whether you are in a supervisory position or simply want to be able to assist co-workers, this training will provide you with the skills you need. In a post class evaluation, over 98% of respondents rated the class value as very high or high with 95% stating the training covered issues they have previously seen arise in their workplaces. An attendee commented, “Being able to participate in this class, among others who are in the same industry, and facilitated by someone who has decades of experience ma
UK - Audiologic, in partnership with GVAV, has delivered a hybrid teaching space at the University of Birmingham, providing a seamless learning experience for students, whether they are in person or remote learning off campus.
The University of Birmingham has recently developed a new purpose-built Teaching and Learning Building. Developed as an education hub, the facility provides spaces for teaching that adhere to the University’s modern learning experience standards.
The Teaching and Learning Building includes a 500-seat lecture theatre, a 250-seat interactive lecture theatre, ten seminar rooms, as well as individual study sections, collaborative group workspaces, and areas that accommodate creative break-out sessions.
The entire teaching facility has been fitted out with hybrid teaching in mind. Now, more than ever, it is essential that lecture theatres are fitted with the latest AV technology to ensure that remote learning is as close to the in-room experience as possible.
Matt Turner, head of HEFE Digital, University of Birmingham, says: “The university has been looking at the use of hybrid teaching in order to support students who find themselves unable to come to campus, mainly overseas students because of the current restrictions. In the first instance, this has been a small-scale pilot, with academic colleagues who have been running sessions with students in the room and overseas on Zoom.
“The purpose is so that students can be taught together, but also so that our academic colleagues don’t have to teach the session mo
UK - L-Acoustics rental network partner, West Midlands-based Tour-Tech / Stage Audio Services has invested in a K3 system, the first to land in the UK.
K3, launched in October 2020, is the latest in the touring reference K Series. Designed to deliver big sound for mid-size events by providing full-range bandwidth without the need for a flown companion subwoofer, its design reduces amplification needs. According to Tour-Tech / SAS’s Kevin Mobberley, these benefits meant that K3 would be a profoundly useable tool and ultimately solidified their commitment to invest in the new loudspeaker.
Although, like most of the industry, the company’s business has been seriously curtailed over the past 16 months, the management team foresaw a limited window of time to financially secure a new system. “We want to be ready when the big restart comes,” Mobberley notes. “K3 fits a lot of criteria for us. We know we’re not the largest company in this sector, but we have some great clients, and K3 will tick a lot of boxes for them. It is ideal for larger theatre shows that don’t have the capacity for K2, as well as for smaller festivals, and I’m anticipating it being an exceptionally busy system for us. The fact that it’s very economical on amplifier channels is also a big bonus for us.”
The addition of K3 is part of a larger investment in L-Acoustics products for Tour Tech / SAS. They took delivery of the manufacturer’s latest amplified controllers, as well as a large stock of KS28 subs at the beginning of last year and are further investing in th
Austria - Austrian Audio reports ‘making big strides in the last year’, thanks partly to the ‘excellent cooperation’ with their distributors. The company which started in 1917 following the closure of AKG’s Vienna offices, has seen growth not only in the US, where the distributor Group One has opened a large number of stores for Austrian Audio, but also internationally.
In the past six months, the company has added new distributors in Chile, Mexico, India, Singapore and Thailand. Additionally, Austrian Audio products will start shipping to Iceland, Malaysia, Brazil, Malta, South Africa and Russia this summer.
“We are very excited to work with each of our amazing partners worldwide. Of course, we are supporting their efforts by providing education and sales materials for our products. But ultimately, they know their markets best,” says Martin Seidl, CEO of Austrian Audio. “We’re overwhelmed by their loyalty and motivation. It is fantastic how much they stand behind our products and love the reputation of our brand. They do such an outstanding job promoting Austrian Audio products in all parts of the world.”
Seidl continues, “The distributors employ winning marketing strategies to support the sales of Austrian Audio headphones and microphones. Many of them have produced excellent videos showing the OC818, the OC18 and the headphones Hi-X50 and Hi-X55 in use, often with major artists in their country. This led, for example, to even more marketing pizzazz when K-POP sensation IU, one of the most popular singers in South Korea, cho
UK - The ABTT has announced the Virtual Ideas Platform. Set up in collaboration with Guildhall School of Music & Drama, the platform will serve as an informal introduction service between independent creative innovators and commercial developers behind the sectors’ leading brands, products and services.
The platform is open “to anyone and everyone with an idea” and aims to recognise and help realise new ways of making theatre work.
The ABTT says: “We know when backstage people are faced with a technical challenge, they get inventive and creative, cook up ideas and find solutions. The Platform is here to recognise, salute and honour those innovators in our midst.
“By its very nature, theatre is a dynamic working environment in which to invent and develop new and better ways of doing things - in special effects, costume and wardrobe, wigs, make-up and hair, scenery, stage, sound, lighting, automation, audio-visual and any other discipline which makes live performance happen.”
Submissions to the Virtual Ideas Platform can be made via this application form by 20 August. To better demonstrate their idea, applicants can upload supporting information such as pencil drawings, recorded verbal descriptions, 3D drawings, and video.
All submissions will be assessed by a panel of experts and successful applications will be uploaded to a secure access area of the platform. Members of the Industry Supporters Group, a group of service providers and commercial compa
Survival Course - The Womad music festival has been cancelled "to guarantee its survival", co-founder Peter Gabriel has announced. Earlier this month, the former Genesis singer warned that the three-day event might not go ahead without government-backed insurance or test event status. Confirming the cancellation, he said waiting for either would "put Womad's long-term future at risk".
In a statement, Gabriel said the decision to cancel his world music festival, which was launched almost 40 years ago and attracts about 40,000 people each year, was made "with great regret". "We feel that our audience, artists, staff, and contractors, who have been amazingly supportive throughout all this, will understand the need for us to act to guarantee our survival," he wrote.
Gabriel said the decision to grant test event status to some festivals due to be held on the same 22-25 July weekend as Womad "clearly implies that only approved test events will be protected and guaranteed the right to go ahead as normal - even though this flies in the face of the Prime Minister's statements".
Recovery Fund - The final round of the Culture Recovery Fund will comprise £220m in grants intended to help organisations reopen and return to full capacity, the government has confirmed. The Department for Digital, Culture, Media and Sport has announced how it will spend the £300m of culture-specific support announced by chancellor Rishi Sunak in the spring Budget.
About £220m will be made available for another round of CRF grant support, which will be open to “cult
UK - Martin Audio is gearing up for two ‘action packed days’ in early September, which will see them combine the latest in open day programme - and their first in two years - with a party to celebrate their 50th anniversary.
Held on 7 and 8 September, the open days have been designed to coincide with the return of the PLASA Show in London, when the international light and sound community descends on the capital.
The events will rigidly follow COVID rules for both staff and visitors, with appropriate protocols put in place. Sessions will be held at 09:30, 12.30 and 15:30 on September 7th, and at 10.00 and 13:00 on September 8th. Each session will run for two hours.
For the active demonstrations, guests will have the opportunity to sample the Adorn series, including the latest ceiling additions, as well as BlacklineX, CDD, Torus and SXCF118 subwoofer. The Wavefront Precision series, recently recognised with the Queen’s Award for Innovation, will also be presented.
The events will also incorporate a legacy and memorabilia walkthrough to celebrate the company’s 50th anniversary. This birthday will also be celebrated with a party at the end of the first day, when the action moves to nearby Marlow for a 7.30pm start. All attendees will receive a complimentary copy of the company’s 50th celebratory coffee table book.
The event is capped at 150 people and guests will need to register on a first come first served basis.
USA - Main Light, LLC. has announced that it will be expanding its operations with a location in Las Vegas, NV as of August 23, 2021. The new 40,000sq.ft shop, at 6435 South Valley View in Las Vegas will allow the dry hire service to better support the western US
Pairing with Main Light’s Delaware shop, the Las Vegas operation will duplicate the depth of new and well-maintained equipment available.
“Having a west coast shop is something that our clients have been asking about for some time,” states Randy Mullican, general manager of Main Light, LLC. “As the entertainment and event industries are re-opening, many of clients are asking us to step-in and support them across the country. Though we always would provide gear wherever needed, the Las Vegas location will allow us to respond to those needs more efficiently, and very-importantly, cost effectively.”
Main Light also took the opportunity to reveal their new logo and introduced a new company-wide 800 number, (800)-397-MAIN (6246).
Throughout the pandemic, Main Light took the opportunity to rebalance their own inventory by selling off older equipment and buying new technology. Staying in front of their client’s needs, Main Light focused on acquiring the gear that will be in demand by production companies looking to supplement and access quality equipment from a trusted dry hire resource. “We will be here for our clients,” notes Mullican, “as they reopen and get back to work without having to invest in acquiring new equipment themselves. All these production companies need
Germany/UK - Last month, SUSE made its initial public offering debut on the Frankfurt Stock Exchange. In response to the limitations of physical events brought on by the pandemic and in lieu of being at the Deutsche Börse in person, SUSE reinvented the entire listing day experience with a digital-first approach.
SUSE collaborated with Deloitte Digital, using technical solutions specialist White Light (WL’s) SmartStage in London, to create an entirely virtual experience that could reach its global audience.
Bespoke virtual worlds, and overall storyline, created by Deloitte Digital / ACNE, together with their production partner NSYNK, using Unreal Engine, were seamlessly integrated into the SmartStage environment and remotely edited via VPN from Frankfurt.
The environment was further enhanced with extended reality (XR) features, such as a virtual drone to visually transport the audience from the stage in London to Frankfurt, and onto the trading floor of Deutsche Börse. SUSE brought together colleagues from around the world for a virtual bell ringing ceremony celebrating this milestone. WL also worked in close collaboration with Deloitte and SUSE, with creative direction from Hamburg, Berlin, and Seattle.
Mark Sutcliffe, WL’s account manager comments: “The SUSE IPO launch was one of the most technologically-advanced events we have delivered using SmartStage to date. As well as the multiple remote connections to stakeholders in different locations, NSYNK were driving the Unreal worlds live with multi-user edits and calling camera shots fr