USA - Biamp has acquired Audioprof Group International, the parent company of Community Loudspeakers and Apart Audio.
The two audio brands will join as separate product families within Biamp's product portfolio but business functions will gradually blend to form a single Biamp business.
Rashid Skaf, Biamp president, CEO, and co-chairman, comments: “I am tremendously excited to complete this transaction. Building a comprehensive lineup of speakers has been a priority of mine as we move to position Biamp as a full line provider of professional audiovisual solutions. Acquiring Apart Audio and Community Loudspeakers was my preferred route to accomplishing that quickly with incredibly strong and respected brands. The many products added to our portfolio give us powerful positions in several key growth markets for Biamp - most notably retail, hospitality, restaurants, stadiums, and outdoor venues. With this move, Biamp has clearly established itself as a leader in the pro AV market.”
The Audioprof Group International acquisition comes just seven months after Biamp acquired sound masking specialist Cambridge Sound Management and underpins the AV giant's aggressive growth strategy under Skaf's direction.
Kris Vermuyten, CEO of Apart Audio, adds: “I am thrilled that Community Loudspeakers and Apart Audio are joining the Biamp family. The great product complementarity and geographical fit strengthen my belief that we are now part of one of the
Norway - Prostage, the Oslo-based distributors of Prolights, invited lighting designer Fredrik Jönsson to lead a two-day workshop hosted in Oslo’s Riksteatret. The designer discussed various design techniques, stories and lessons learned throughout his career in the entertainment industry.
Fredrik Jönsson designed the lighting for the international Eurovision final in Malmö in 2013 and in Stockholm in 2016 and was awarded an LLB Award for best Lighting Design for his work on the 2013 Eurovision final. In 2019, he designed the lighting for Melodifestivalen (the national Swedish Eurovision finals), bringing his grand total of live performances for Melodifestivalen to 103.
Jönsson drew from his vast experience of designing global concert tours, international events and broadcast and concocted the two-day interactive seminar program covering topics such as basic lighting principles, WYSIWYG, CAD Visualisations and methodologies in practice.
During the CTO and CRI discussions, the LD tested the RA series fixtures independently and commented on how impressed he was with the high standard of light quality, the 6000+K and the impressive measured open white values of over 92 produced by the RA2000 and the RA3000.
For the duration of the workshop a full Prolights rig was on display for visitors to get ‘up close and personal’ with the fixtures and ask the Prostage team any fixture related questions. The workshop was well attended and encouraged participation, discussion and debate.
Prostage sales manager Carl August Tidmann comme
USA - Prolyte Group has partnered with Houston entrepreneur Craig Koopersmith to distribute Prolyte products under his rigging and trussing services company, Sabre Structures.
Koopersmith is the CEO of the Sabre Group of Companies, which also includes service exhibit and design firm Skyline Displays of Houston, and corporate interiors and signage specialist, Innovative Environments. The Group supports the tradeshow, display and interior environment sectors and works with Houston-based clients ranging from sole proprietors to Fortune 100 corporations.
The addition of Prolyte products will complement Sabre Structures’ existing display modules whilst enabling the company to offer larger, truss-based tradeshow exhibits and stands. It will also expand the Group’s operation into the event staging and entertainment sectors.
Keith Bohn, Prolyte general sales manager - North America, comments: “We are excited to partner with Craig and his team of companies. As Houston is a hub for major events, both corporate and entertainment related, we look forward to working together and expanding Prolyte’s presence in the US market.”
Koopersmith adds: “Our partnership with Prolyte grows our group’s capability from tradeshow exhibit systems into event and staging solutions. It is a natural progression of our expertise, and we are excited about the potential.”
To launch the Prolyte product line, Sabre Structures debuted a Prolyte Arc Roof at its 13th annual Mardi Gras party in Houston where the band played zydeco music as guests entered the eve
Spain - Midwich has announced its Spanish subsidiary Earpro S.A has acquired the entire issued share capital of value-added lighting solutions distributor Entertainment Equipment Supplies S.L (EES).
Based near San Sebastian and founded in 2004 by Nacho Acha-Orbea, EES distributes products from key vendors including Robe Lighting, Verlinde and Prolyte on an exclusive basis to the Spanish market with a focus on the live events and rental sectors.
The acquisition will strengthen Midwich’s position in the Spanish and Portuguese markets, particularly in relation to lighting.
Miguel Mezquita, MD of Earpro, comments: "Having known Nacho and his team for a number of years, I am confident that we can look forward to a successful partnership between Earpro and EES. I believe we will now be able to provide customers of both companies with an even higher level of service, whilst continuing to strengthen relationships with our vendor partners."
Nacho Acha-Orbea, MD of EES, adds: "I am excited at the opportunity to work with my new colleagues at Earpro and the Midwich Group. I am confident that by becoming part of the Group we can continue to build on the strong platform and market leading position we already hold in the Iberian lighting market.”
Then Play On - Entertainment venues in Scotland will receive protection from noise complaints after the ‘agent of change’ planning principle was enshrined into Scottish law. The principle means if an existing entertainment venue is in place before a new development is built nearby, the developer is responsible for soundproofing against noise.
An amended version of the Planning (Scotland) Bill was passed into law on 21 June, which included the agent of change principle as well as four other references to culture. The other references require culture to be considered in local development plans, town and county planning and the country’s National Planning Framework.
A group representing 50 arts organisations in Scotland called Culture Counts has welcomed the changes. Executive leader of Culture Counts Jennifer Hunter says: “The Planning (Scotland) Bill has recognised the cultural sector and its value to communities in Scotland. We’re pleased that politicians and civil servants understand the wider importance of the protection of culture; due to well-known benefits that span across health and social care, education and the economy.”
Croydon Aspires - Fairfield Halls’ new head has said he wants the relaunched venue to become Croydon’s answer to the Southbank Centre, as it prepares to open its doors for the first time in three years. The Fairfield Halls building has a similar Brutalist style to the Southbank - Europe’s largest arts centre, based in central London - and its venue director Neil Chandler has said he aspires for the s
USA - Experts in hearing wellness at Sensaphonics recently held a Gold Circle Seminar in Chicago to promote hearing protection practices in the music industry.
Five audiologists from across the US learned the basics of live sound production along with insights on how to help musicians and sound engineers achieve both robust stage monitoring while retaining their long-term hearing health. Sensaphonics president, Dr. Michael Santucci and sound engineering consultant Joe Tessone of Mystery Street Recording Company, led the two-day seminar.
“One of the biggest issues with IEMs is that they aren’t covered in audiology school,” says Santucci. “The Gold Circle Seminar fills that gap by teaching how IEMs work, how they are used professionally, and how they can be used more safely. Where others offer vague suggestions on how to use in-ears safely, Sensaphonics remains uniquely committed to musicians’ hearing health.”
The two-day seminar goes beyond taking ear impressions for custom IEMs, providing a unique mix of practical and technical product information. Participants learn through a series of classroom sessions covering topics like IEM and hearing protection technology for musicians; concert sound system design, backstage etiquette, and marketing to musicians, production personnel, and fans. Attendees are also trained in taking proper ear impressions to Sensaphonics specifications. The seminar concludes with a hands-on live music rehearsal at Mystery Street Recording Company in Chicago, working directly with a live band experiencing in-ear mon
UK - AV and event production company Blitz has announced that it has added the Sennheiser Digital 6000 wireless microphone series to its inventory.
Blitz is also one of the first companies in the UK to add the SK6212 mini-bodypack transmitter to its inventory, meaning it now has an even greater offering for clients.
Both Blitz and Sennheiser recently worked in partnership, exhibiting at this year’s ABBT Theatre Show at Alexandra Palace, and had their technical advisors on-hand to give visitors the chance to see the latest products and technology on offer and give advice to help sound designers and engineers boost the sound quality and reliability at events and shows.
Aron Ross, director of sound, at Blitz, comments: “We are delighted to be one of the first production companies in the UK to be able to offer our clients the very latest in sound technology from Sennheiser.
“Sennheiser has been a long-term partner and supplier to Blitz and we trust the quality of their technology and want to bring only the best of their cutting-edge equipment to our clients.”
USA - Behind The Scenes (BTS) holiday cards are now on sale for 2019, the charity has announced.
All proceeds will benefit BTS, which provides financial assistance to entertainment technology professionals who are seriously ill or injured.
Three card ordering options are being offered through the BTS Boutique, the charity’s online ordering facility. These are personalised cards, card packs of 10 with a standard greeting, and electronic/email versions.
Six new designs are featured this year. Scenic Art Studios has contributed designs by Irina Portnyagina and Athena Parella. Mount Vernon Senior High School is represented by Andreana Carlino and Alex Elmendorf. Perennial favorite Robert Mendoza is back and we are delighted to welcome Tupac Martir/Satore Studio.
Orders will be taken until 30 September and orders will be shipped by late November. View and order cards at www.behindthescenescharity.org/holidaycards.
El Salvador - Atlona has appointed TelNet S.A. as its distribution partner for El Salvador, Guatemala, Honduras and Nicaragua.
TelNet will focus on growing Atlona’s presence throughout the region’s community of IT and networking integrators. A long-time Panduit representative, TelNet has built a large customer base in the telecom and datacom markets, where the company regularly supplies and designs network infrastructure and protection systems. TelNet has also fielded inquiries from integrators active in AV-leaning verticials such as higher education.
Sylvia Sierra, regional manager at TelNet S.A., comments: “We are hearing from many integrators and end users in schools and universities that want to manage their AV signals over the network, and our long-term relationship with Panduit makes Atlona a perfect fit for our business strategy. Atlona’s OmniStream AV over IP family is particularly compelling to TelNet and our client base as it offers a full range of video, audio and USB solutions to manage signal routing and distribution within the network infrastructure.”
Esteban Perez, Atlona director of business development - Latin America, adds: “TelNet is the first of several new partner appointments we anticipate throughout Latin America as we continue to strengthen our regional presence and visibility. We are particularly inspired about TelNet’s depth of IT expertise, which will without question comprise a large part of our commercial growth strategy for years to come. We look forward to a strong collaborative relationship.”
Spain - Chroma-Q has announced Grau Luminotecnia as a dealer of its LED Solutions in Spain.
Grau, founded in 1984, has been providing the latest technologies including, lighting, for the film and TV market for 35 years. Focusing on the needs of a constantly evolving market, Grau prides itself in providing leading edge technologies to its clients.
After trying out a number of products, Alfons Grau, owner of Grau Luminotecnia, recognised the potential of the Chroma-Q LED range, and how it can benefit customers. He comments: “We are very happy to have become a dealer of Chroma-Q, who has two of the leading LED battens in the market, the Color Force II and Studio Force II.”
In addition to the award-winning Color Force II and the Studio Force II, Grau is now a dealer of the full Chroma-Q LED Range, including the Space Force soft light, the Brute Force revolutionary LED quarter Wendy light alternative, the Inspire houselight range and the Color One 100X and the Studio One 100 PAR.
Paul Pelletier, Chroma-Q brand manager, adds: “Grau Luminotecnia has a long history working with in the film & TV industry and we are delighted to have them represent Chroma-Q in Spain.”
Hungary - Chauvet has appointed Chromasound as its distributor in Hungary.
Chromasound will represent the Chauvet Professional, Chauvet DJ, and ChamSys lines of products. The Budapest-based company will support Chauvet’s sales effort with a strong commitment to customers service and education.
“We’re extremely excited to welcome Chromasound on board,” comments Stéphane Gressier, international sales director of Chauvet. “Our company has made a major commitment to this market, and it’s great to have a service-driven, professional organization like Chromasound representing us. Working together, we will build on the momentum we’ve established in Hungary.
“The business philosophies of Chauvet and Chromasound are very much in line with one another,” adds Chauvet business development manager, Goran Doncic. “Both companies take a long-range view of business that involves not just selling customers, but doing all the things necessary to develop lasting relationships with them.”
Chromasound CEO Imre Makkay concludes: “It is a joyful moment for us to become the Hungarian distributor of Chauvet products. We share Chauvet’s values, and we admire not only its high quality products, but also the way it treats customers. We are looking forward to accomplishing great things together.”
Belgium - Ruiselede-based event design and production company John & Jane in Ruiselede has added a fleet of Robe lighting fixtures to its inventory.
The company, which is run by Nico Laniere and Katrien Vermeire, specialises in corporate events but is also supplying technical production needs to a select alternative summer festivals. This work prompted the company’s most recent purchases of Robe lights: a total of 58 MegaPointes and 48 LEDBeam 150s.
The operation includes a technical production / scenic company Delta Rent, which works alongside and independent from John & Jane as required. They have been a steady investor in Robe moving lights from the start, in tune with their aspirations of supplying the very best and most innovative technology and services for their clients.
The new MegaPointes and LEDBeam 150s have been in constant use since arriving. This included a series of summer beach festivals for which they will be used again this year including WECANDANCE - a food and fashion extravaganza with different music across four stages on the beach at Zeebrugge. John & Jane provided the full production for all these stages.
“Robe is a premium brand, however I was happy to pay the price for the quality and reliability, and it’s a decision that has proved a smart investment over the years,” says Nico.
Spain - London and Dubai-based event design, technical and scenic production company Maestra Group is opening an office in Barcelona this September.
The new base is being launched in response to Maestra’s increased involvement in live events across Europe, particularly in key areas of Spain, the South of France and the Italian Riviera. Maestra Barcelona will be located 20 minutes from the city centre and 10 minutes from El Prat International Airport.
Company directors Tom Clements and Justin Hammond will oversee the launch. Clements comments: “Strategically, it’s a great base for servicing events across the whole of Europe and ensuring that we stay competitive and dynamic in a fast-moving world of product launches, conferences and events.”
A multilingual team of seven experienced live events professionals will work across all departments at the Barcelona office, which will also have equipment from brands including d&b audiotechnik, Robe Lighting, Analog Way, Sennheiser and Yamaha.
As well as being able to supply design services and technical production for international clients more efficiently throughout Europe, Maestra Group will also be expanding its general European business from the Barcelona office.
UK - Lighting equipment supplier and distributor TechLED has opened up its operational reach to encompass two new avenues of business.
The Wakefield-based company has incorporated LED supplier Ambience Lighting into its business framework and has also launched a hire division for specialist LED lighting products.
Operating from Production Park, the rental division will provide the facility to hire LED lighting fixtures, including products such as Luxibel moving heads or architectural floodlights, and Elation weather-proof Pixelbatons, across the UK, with or without specialist operators.
Ambience Lighting’s William Kirby, comments: “We’re excited to be working more closely with TechLED. Gordon’s technical ability and project management skills are second-to-none. We’ve worked together over many years and I’m looking forward to this next stage in our history.”
TechLED managing director, Gordon Addison, adds: “I’m delighted TechLED is able to extend these services to our customers. At TechLED, we have the technical and operational experience to get the job done and get it done right first time, using the best products for the job. It’s a pleasure to be able to extend that assistance to more of our customers and ultimately to the end user.”
UK - The PLASA Awards for Innovation 2019 are now open for entries from PLASA Show exhibitors. Products from all sectors of the entertainment technology industry are invited to be entered for the awards by 16 August.
Judged independently by a panel of industry experts, the Awards for Innovation are respected throughout the industry for recognising innovative new product design. All successful nominees will feature in the Innovation Gallery during PLASA Show from 15-17 September at London Olympia, culminating in a ceremony at the show on 16 September where the winner will be announced.
Product entries must demonstrate a new style of thinking, improve technical practice and safety, introduce new technology, materials or techniques, or offer new commercial advantages. Furthermore, an Award for Sustainability is reserved for products which achieve a significant reduction of power, utilise renewable energy or have a positive impact on the environment.
Awards set to be presented at PLASA Show not only celebrate innovative products - they also recognise the people who have led the way. Each year, the prestigious Gottelier Award, named after industry innovator Tony Gottelier, is presented to a pioneering product developer, with the winner voted for by PLASA members and registered PLASA Show visitors.
The 2018 recipient of the Gottelier Award was Unusual Rigging’s Alan Jacobi, with past winners including Wayne Howell, Anne Valentino, David Cunningham, Pasquale Quadri, Jim Bornhorst, John Meyer, Terry Clarke, Fred Foster, Alex Cooper, John Stadius
UK - Chroma-Q has celebrated 15 years of LED innovation with summer BBQs and open day events.
The events, held in the Northern and Southern offices of its UK dealer, A.C. Entertainment Technologies (AC-ET), provided an opportunity for Chroma-Q users, including lighting designers, specifiers, rental production companies and venues, to get hands-on with the latest fixtures.
The full Chroma-Q range was on display, including its film and broadcast portfolio, featuring the Space Force and Space Force onebytwo soft lights, the Studio Force II studio light, and the Brute Force quarter Wendy alternative.
In addition, the multi award-winning Color Force II cyc light and the Inspire range of colour changing LED house lights were also on show. The Vista 3 by Chroma-Q lighting and media control range of software and hardware solutions featured at the event as well.
The British summer weather held out and allowed guests to indulge themselves with a selection of specialty gin and tonics from the Just the Tonic bar and enjoy an assortment of BBQ food in the sun.
The events were supported by Luminex, who had on show the latest range of LumiNode converters, as well its GigaCore Switches, and AC-ET’s in-house cabling manufacturer, Tourflex Cabling was also a supporter, providing guests the opportunity to discover their new services, including laser engraving and overmoulding.
Jonathan Walters, UK sales & purchasing director for AC-ET, comments: “These events have gone down really well with our customers. Not only was it a great chance to net
Belarus - Professional entertainment lighting manufacturer Prolights has appointed Kraftwerk Trade LLC as its distributor in Belarus.
The Minsk-based system integrator was founded in 2009 and has been involved in high-profile projects and installations, including the Chapel of St Christopher, Radisson Belarus and the headquarters of the National Olympic Committee of Belarus.
Fabio Sorabella, managing director of Prolights, comments: “Kraftwerk’s extensive skill set and accomplishments make them the perfect distribution partner in Belarus. As previous customers, they understand our values, and we thoroughly look forward to continuing the fantastic working relationship.”
Ulyana Barkova, deputy commercial director, adds: “We’ve used Prolights products for a while now and have been amazed by the quality, output and level of service. We look forward to what the future brings and working together.”
South Africa - Germany’s KlotzAIShas has appointed DWR Distribution as its new distribution partner for South Africa.
Frederic Kromberg, director of international sales at Klotz, visited DWR in Johannesburg to secure the deal. “Klotz cables have been available in South Africa well over 15 years, but as a strongly solution-oriented company - especially with rental companies, installers and broadcasting markets - we are very excited to develop and expand our cable business in South Africa with the highly professional team of DWR. We believe this is a great opportunity for DWR to develop our extensive product range.”
Duncan Riley of DWR Distribution, says: “I knew of the Klotz brand and always admired the quality. But I really got a good feeling when I met Frederic and realised that their company was as people orientated as what we are. It’s an honour to be the distributor for this professional company and fine brand and we look forward to many years to come together.”
Sweden - Astro Spatial Audio (ASA) has appointed Audile Electroacoustics AB as its official solutions partner for Sweden.
Audile will provide training and support whilst spearheading the expansion of Astro Spatial Audio’s brand-independent immersive audio technology into the country's entertainment sector.
“Our experience with these kinds of systems and the sonic evaluation of our trusted customers have all been clear that this is the best sounding platform on the market,” explains Mikael Collin, sales and project manager at Audile. “More or less all of the larger venues will be investing in this kind of technology to cope with future demands from productions so the number of possible installs over time is huge. We already have a lot of requests for demos.”
“We are both delighted and honoured to welcome Audile into our global family,” said Graham Murray, who looks after global business development for Astro Spatial Audio. “The knowledge and experience of our new solutions partner are second to none, and I’m very confident that we will achieve great things together in Sweden. I look forward to a long and fruitful friendship.”
The Astro Spatial Audio team has already travelled to the region to present a range of demo sessions in Sweden and Norway. “The demo sessions were incredibly well-received by a knowledgeable audience,” reports Murray. “Following these sessions, I have a huge amount of confidence that our partnership with Audile will bring us both a great deal of success.”
UK - Brompton Technology has relaunched its website (www.bromptontech.com) which has “a new, modern look, an easy-to-navigate menu structure and extra features that provide a better overall user experience”.
“We wanted to ensure that the website reflects the easy to use, intuitive nature of Brompton’s LED processors and provides both useful and essential information in a much more user-friendly format than we had previously,” explains Brompton’s managing director, Richard Mead. “For example, in the 'Support' area, as well as the latest product information and downloads of the latest software, we have added a sign up page for our increasingly popular training programme, making it quick and simple to find out where and when courses are happening and reserve a place.
“This update is just the first phase, and we expect to add additional pages and functionality in the coming months, including a lot more video to help users of our processors really understand the full potential of our latest features. We will also be creating a Chinese version of the site, especially to help support our partners and customers in Asia.”
Other new features include a product comparison chart, making it quick and simple to determine which product is best suited to the needs of any project, a list of Brompton’s manufacturer and rental partners which will soon be expanded to include what Brompton products they have, and access to the latest news about the company.
Plastic Free - Sir David Attenborough took to the Pyramid Stage at Glastonbury to praise festivalgoers for using less plastic. The naturalist appeared shortly before Kylie Minogue's set, and previewed some of his new TV series Seven Worlds, One Planet, which is due to air on BBC One later this year. Thousands of people had gathered for his unscheduled appearance.
"Those extraordinary marvellous sounds you've just been listening to were the sounds of the creatures that live in the sea and the great oceans. You may have heard some of them in a series that went out two years ago called Blue Planet 2," he said.
"There was one sequence in Blue Planet 2 which everyone seems to remember. It was one in which we showed what plastic has done to the creatures that live in the ocean. They have an extraordinary effect. And now, this great festival has gone plastic-free. That is more than a million bottles of water that have not been drunk by you at Glastonbury. Thank you. Thank you.”
Architects’ Award Winners - Battersea Arts Centre, Bristol Old Vic and the Royal Opera House are among the winners of the Royal Institute of British Architects’ national awards for 2019. Seven new performing arts buildings from across the UK were recognised for their significant contributions to architecture. Other winners included Alexandra Palace in London, the Southbank Centre, Nevill Holt Opera in Leicester and drama school LAMDA.
Battersea Arts Centre reopened in 2018 following a 12-year restoration project which was extended when a fire devastated the
Trinidad & Tobago - Earlier this year, Trinidad-based Rent A Amp Sound Co (RAA) took delivery of an SD10 and SD12, the first DiGiCo consoles to permanently reside in the Caribbean. The purchase, made through local sales and rental company Caribbean AV / AMR, followed multiple requests for DiGiCo consoles on local events.
The SD12’s first outing was on the I Am Legend concert at the end of April, which attracted an estimated 28,000 audience. Headlined by Jamaican musician Buju Banton, this was the follow up to his Long Walk to Freedom concert in March which marked his release from an eight-year jail sentence and his return to the Caribbean music scene.
The console was deployed for local artists Ziggy Ranking, Ataklan, Isasha and Kes the Band, plus Caribbean artists Wayne Wonder, Koffee and Luciano, as well as Banton himself. With both the SD12 and SD10 also booked for the Tobago Jazz Festival just a couple of days later, RAA’s decision to invest in DiGiCo was immediately justified.
“Both RAA and artist engineers used the SD12 during the I Am Legendconcert, with the RAA engineers having been trained by DiGiCo’s Dave Bigg, who flew over the week before the show,” recalls Fabien Bareille, VP AMR. “Set-up was done during soundcheck for each band and saved to the console. RAA’s engineers enjoyed mixing on the SD12 and the artists’ engineers were pleased with the results, too.
“As an added bonus, Dave stayed for the concert to provide support. We didn’t really need him, as everything went very well, but having him there gav
UK - Creative Technology Group (CT) has acquired Ion Solutions, a provider of professional audio visual and broadcast technology systems in Ireland.
Dublin-based Ion Solutions will become part of the CT Europe & Middle East group and will be rebranded as Creative Technology (CT) Ireland after a transition period. The existing management team of Ion Solutions will continue to run the day-to-day business.
Dave Crump, president and CEO of CT Europe & Middle East, comments: “The addition of Ion Solutions strengthens the CT organisation, increasing our full range of services and rentals we can provide to our clients, especially in an increasingly significant business hub like Dublin.”
Ion Solutions was founded in 1967 as a technology engineering specialist and has since added broadcast and AV systems integration, AV rental, facilities management and content creation capabilities to its portfolio of services. The business also offers a range of managed audio-visual services, ranging from maintenance contracts to on-site AV technician services.
John Roche, CEO of Ion Solutions, adds: “From our earliest beginnings in 1967, Ion Solutions has always sought to innovate in the market, and to offer our unique experience in broadcast systems, coupled with the best of AV technology to our clients.
“We were looking for the next step in our evolution and becoming part of Creative Technology and the global NEP Worldwide Network - working alongside our existing partners on the NEP Ireland, Screen Scene and NEP Connect teams - will be a tre
China - Powersoft has entered into a strategic alliance with Chinese audio manufacturer and rental house Reyn Audio.
the pro audio arm of Foshan YiFeng Electric Industrial Co, Reyn Audio has an established presence in China and, through its sister brand ACME, has been able to supply many of the region’s most important local and visiting artists with full production for shows that draw fans in their thousands.
Massimo Minardi, Powersoft’s APAC account manager - OEM solutions, comments: “As their business has grown, Reyn Audio has started to get requests for systems that are comparable with the big players in the market, and with a similar level of usability. Considering the high profile and the size of the events that they are catering for, our ArmoníaPlus software and the X4 amplifier models have been the best choice for them. As they are a manufacturer with specific needs, the best solution was to create a business alliance with the opportunity of direct support from our headquarters in Italy.”
Tommy Su, Reyn Audio consultant, adds: “Co-operation with Powersoft is a well thought-out choice for us. Although other manufacturers in the industry are using similar platforms, we were concerned about the integration between the speaker system and the DSP amplifier. The intuitive system design of ArmoníaPlus is very efficient and perfect for our needs.
“We hope that, through our co-operation with Powersoft, Reyn Audio users will be able to enjoy a more powerful and convenient operating environment. At the same time, we hope to take adva