People News

ayrtonMatt Hallard joins Ayrton sales team
Tuesday, 6 April 2021

Europe - Ayrton has announced the appointment of Matt Hallard as the latest member of its expanding international sales team. Hallard takes up the position of regional sales manager for the UK, Ireland, Benelux, Spain, Italy, Portugal, Croatia, Malta, Greece, Slovenia and Turkey, with effect from 1 April 2021.
Hallard brings extensive experience of the lighting industry and the European market from a career that spans over 20 years. He first cut his industry teeth with an eight-year period as a production manager on cruise ships, after which Hallard returned to dry land in 2005 to launch a career as a specialist in European sales with some well-known moving light brands.
“This was an exciting time in the development of moving lights and I worked with, and learned from, some incredibly talented, hard-working individuals,” says Hallard. “That diversity of experience has served me well, and now it’s time to apply all that learning to my new mission as regional sales manager for Ayrton.”
Hallard is looking forward to working with the Ayrton team as the industry pushes through the global pandemic: “It’s truly a great honour to be joining the team. I have long held Ayrton in high regard as a vibrant company with excellence in execution and a clear, forward-thinking vision (much like the namesake the company was named after). I think that reflects in those who represent the Ayrton brand today. Both my new colleagues and the existing distribution network are some of the most talented people in this, our wonderful industry of light. Many of th

alain-booneAlain Boone joins Arbane Groupe in international role
Wednesday, 31 March 2021

France - Arbane Groupe has hired Alain Boone as its new international sales manager. Boone will oversee the development of a distribution network for Arbane Groupe and its brands APG and Active Audio, as well as maintaining existing relationships with the company’s historical partners worldwide.
An industry veteran, Boone has been active in the pro audio industry for more than 30 years. He made the shift from concert touring and system engineering to work as a product / sales manager in the Benelux region for audio distributor EML / AudioXL, before going on to serve as Nexo’s EMEA sales manager for six years.
“I’ve spent many years maintaining and optimising relationships between distributors and manufacturers, all while integrating products into customers’ projects to ensure that they are carried out as efficiently as possible,” comments Boone. “My engineering experience has also given me the ability to provide customers with technical as well as commercial guidance, all the way from the inception of a project to its final delivery.”
Boone will be reporting to Arbane Groupe CEO Régis Cazin and will work very closely with the entire team at Arbane Groupe, particularly the R&D and support / marketing departments. “I’ll be active worldwide for the Arbane Groupe - excluding France, which is now handled by Christophe Palluat - in order to work out a strong strategic plan for the future,” he says.
One of his most important tasks will be identifying partners, such as consultants and integrators, which might benefit from t

forrestPoint Source Audio strengthens sales team
Tuesday, 30 March 2021

USA - Point Source Audio has expanded its sales team with the addition of Forrest Breese as account manager for the Western U.S. Breese has been a familiar face around California’s pro audio industry for many years and brings with him considerable experience from previous roles with manufacturers, distributors, integrators - and on stage as a musician.
Starting his professional career as a manufacturer’s rep, Breese has worked across just about every aspect of the industry from sales to integration, and has extensive experience working with a number of microphone brands.
“I know the competition very well, they all make good products, but I’ve found that Point Source Audio has some advantages in tonal qualities and features, and it was that innovative quality that attracted me to the company,” says Breese. “I’ve always been a multi-brand rep, so I’m excited to be able to focus on one company and the offerings that we have. I’m looking forward to getting the message out about Point Source Audio and explaining the benefits our technology can bring to people. I knew how good the products were before I joined the company, so to now be part of the team is amazing.”
“We are delighted to welcome someone of Forrest’s knowledge and experience into the Point Source Audio family,” adds Point Source Audio’s vice president of sales and marketing, Yvonne Ho. “He has an incredible grasp of the technology and our industry so he will immediately be a valuable resource for all of our customers and dealers in the Western region.”

kevin-mKevin Marchelidon joins Crestron sales
Tuesday, 30 March 2021

France - The Crestron sales team has added Kevin Marchelidon as its new sales engineer in France.
Reporting to Alain Solomon, Crestron’s regional sales director in South West Europe, Marchelidon will be the go-to technical expert for customers, and will support the regional sales team.
“We're excited to welcome Kevin, who will be a great asset to our team in France,” comments Solomon. “He has been providing technical input for AV projects for many years and has a proven, excellent track record of customer service, project management and quality assurance.”
Marchelidon adds: “I am really looking forward to meeting all my colleagues and customers, and I am ready to provide my best assistance for all your technical requirements.”

pete-borchettaBorchetta appointed general manager at Altman
Monday, 29 March 2021

USA - Altman Lighting has announced the promotion of lighting designer, and former vice president of product innovation Pete Borchetta to lead the company as general manager.
"We are thrilled to announce that Pete Borchetta has been promoted to the role of general manager,” says Russell Altman, president of Altman Lighting. “His expertise, communication skills and leadership ability have been a tremendous asset to Altman and the lighting industry as a whole.”
Borchetta led the effort to move Altman headquarters from Yonkers, NY to Denver during the pandemic summer of 2020. Russell Altman cites his collaborative management style as having been integral in attracting and retaining strong teams committed towards the common goal of ‘bringing imagination to light’.
“Since our move, we are reorganising around the concept of a ‘collaborative collective’. We are collectively rededicated to our customers and our commitments,” says Borchetta. “Our goal is to earn customers for life through listening, collaborating, and most importantly delivering on our promises.”

Ultratec Special Effects grows globally
Friday, 26 March 2021

UK - With a plan for continued business growth across North America and Europe, Ultratec Special Effects has announced two additions to its sales team. Young-Hoo (Aaron) Dengra Ju has joined as the European sales lead for both special effects and pyrotechnics, while Kevin Allinder comes onboard as the newest sales representative serving the North American market, dedicated to special effects.
Dengra Ju is a seasoned event specialist with 15 years of experience in the industry, not only in sales and project management, but also from a strategic operations and process planning perspective. He has managed and executed an impressive list of events of all sizes within Europe and internationally, including Asia and the Middle East, spanning from major sporting events to local festivals. His ability to speak multiple languages fluently, including German, English, French, and Spanish, will also be beneficial in connecting Ultratec Special Effects with existing and future customers across the continent.
With over five years in the industry, Allinder has an extensive technical background, primarily in stage and live event lighting design and production.
“Prior to the shutdown, our company was experiencing tremendous growth, we are eager to build on the strength of our current sales team with a continued focus on our customer relationships”, says Adrian Segeren, president of Ultratec. “Both individuals bring specialized expertise that will be an asset to the organization as we continue to penetrate existing markets.”

rich-nevensApogee reinforces leadership team
Friday, 26 March 2021

USA - Apogee Electronics has announced the appointment of Rich Nevens as vice-president of sales and customer success. In this role, Nevens will join the executive team to lead sales, channel marketing and customer success worldwide. This move comes as Apogee prepares for accelerated growth in their audio interface and microphone product categories, as well as new projects planned for the future.
Nevens joins Apogee with 30-years of experience leading worldwide sales and solutions teams at Euphonix, Avid and most recently, VP sales and marketing at Focusrite Pro.
“As an experienced and successful sales executive with a deep understanding of our industry, Rich has a balance of domain expertise, relationships and a proven track record for driving revenue to Apogee,” comments Betty Bennett, president and CEO of Apogee Electronics. “I’m confident that Rich’s leadership will accelerate this next phase of growth for Apogee. We are pleased to welcome Rich to our team.”

joe-clegg-cat-garciaStabal grows with Joe Clegg and Artclub Live
Friday, 26 March 2021

UK - Stabal Media Group has expanded and has incorporated the live music legacy and global network of Artclub Live as a specialist division, led by newly appointed head of live music, Joe Clegg.
Clegg joins Stabal to extend its global reach and network of artists. Having founded Artclub Live to provide creative, musical and technical production support for artists worldwide, he has previously worked as live music producer on the Mumford & Sons Delta World Tour, and as musical director for artists including Ellie Goulding, Clean Bandit, and Aurora, featuring in performances with more than 100m combined views.
"With the return of live music on the horizon, I’m excited to be working with Stabal to create a division focussed on the integration of live music experiences and digital content,” says Clegg. “With a global network of musical directors and audio engineers we will be positioned to ensure consistent, high-quality performances on platform and out on the road.
“I have been fortunate to have experienced the euphoria of a live show from the stage, front of house and in an OB truck in the middle of a festival field. Now I’m looking forward to working with the Stabal team to help capture many more high-quality, engaging digital performances on location around the world.”
Stabal has established itself as a live performance digital platform, since forming in 2018, delivering over 100 online shows with artists such as 3 Doors Down, Kid Rock, Lee Brice, Bellowhead, Drake White and Chris Tomlin.
Steve Odart, CEO of Stabal came

eric-deniauVitec appoints chief technology officer
Thursday, 18 March 2021

France - IP video specialist Vitec has announced that Eric Deniau has joined the company as chief technology officer.
“IP video streaming continues to grow across all markets as more and more enterprises harness the power of their networks to deliver and manage video traffic,” said Philippe Wetzel, CEO of Vitec.
“The pace of innovation that is taking place in IPTV is accelerating as organizations across industries elevate their dependence on video streaming.
“Eric will be joining Vitec as CTO to lead technology innovation and R&D efforts worldwide. He has a deep knowledge of software and a sophisticated understanding of hardware products that will enhance the experience and capabilities of Vitec’s talented R&D leadership team. He is tasked with developing the next generation of codecs, ASIC technologies, and software solutions that will power Vitec products for years to come.”
Eric was most recently with Enensys as CTO and has over 30 years of experience in the media industry, including experience managing large software projects for major broadcasters, and has played a major role with the standards communities that have brought interoperable MPEG, DVB and 3GPP technologies to market.

grazianoLuca Di Donato joins the Zalight team
Thursday, 18 March 2021

Italy - Pro lighting company Zalight has appointed Luca Di Donato as business development manager.
“To face future challenges the best way, I will have a great friend and one of the best Italian professionals, Luca Di Donato, by my side, comments Zalight owner Graziano Zanini. “Luca has a deep knowledge of the professional market both in the entertainment and architectural fields, due to the many years he spent as commercial manager for companies of international standing. I am sure that together we will bring Zalight to a higher level of diffusion and competitiveness on the Italian market."
"I share with Graziano mutual esteem and identity of views,” says Luca Di Donato. "I’m going to bring my contribution to make Zalight grow and make it evolve into a modern marketing-oriented company following the current path, in which the customer has always been at the very centre.”

christophe-palluat-de-bessetArbane Groupe appoints sales director for France
Thursday, 18 March 2021

France - Arbane Groupe has hired Christophe Palluat de Besset as its sales director for France. Palluat will work to create new sales dynamics within the company and develop commercial activity with the APG and Active Audio brands which are both part of Arbane Group.
With over 25 years of expertise in the AV industry, Palluat brings considerable experience working with audio manufacturers and distributors, notably Arbane Groupe’s Active Audio. “I worked in a number of roles before founding pro-audio distribution company Perfect Sound in 2009,” Palluat explains. “At the time, Active Audio’s commercial distribution in France was given exclusively to Perfect Sound, so I know Active Audio very well.
“I spent 11 years working for Perfect Sound as their CEO and came to know and respect the APG and Active Audio brands beyond their reputations,” said Palluat. “When both brands announced their strategic partnership in 2016, I thought it was the perfect partnership that would pave the way to a great future for both brands. APG’s product lines are excellent and Active Audio is known as the French manufacturer of the world’s largest range of column speakers. My experience tells me that both product lines will perform extremely well in the installation markets for AV integrators.”
Palluat’s immediate goal is to present Arbane Groupe’s comprehensive and complementary audio ranges and services to AV integrators across France and continue to grow the company base and reputation.
“APG benefits from a fantastic reputation with techn

ctpoepleRodriguez and Johnson join CT Middle East
Wednesday, 17 March 2021

Middle East - Creative Technology Middle East has welcomed two new additions to its operations. Dailos Rodriguez has joined as venue operations manager for the company’s newly-formed venue services department. He has over 24 years of experience in the hospitality and AV industry and has worked across multiple venues. He has secured various high-profile contracts during his time and implemented in-house AV services for some of the Middle East's biggest hotel chains.
Of his appointment, Rodriguez says: "It is a great honour joining the CT team, and I look forward to getting started on the variety of fantastic projects we already have lined up."
Also joining the team is Mark Johnson, who has been appointed business development manager for venue services. With over 19 years of experience in the AV hospitality industry, he brings a wealth of knowledge and experience to his role, says the company. Johnson has secured several large-scale contracts across various venues and has been a key factor in the growth and development of many different AV venue services throughout the region. He states: "It's very endearing to be a part of Creative Technology's new Venue Services department from conception! I look forward to accomplishing many new first with CT."
Andrew Reardon, MD for Creative Technology Middle East, comments: "It is an exciting time for the Middle East as we continue to grow and expand our team of professionals and our offering. It is a pleasure to have both Mark and Dailos on board, and I wish them all the best going forward."

kampert-globalsalesKampert to head global sales at Pan Acoustics
Tuesday, 16 March 2021

Germany - Audio specialist Pan Acoustics has announced that Johannes Kampert has joined the company as head of global sales. In the position he will be responsible for all worldwide sales activity and will drive continued expansion of the global sales network.
“Johannes brings to us vast experience in international sales of complex audio and video networks. His commercial expertise combined with technical know-how is a real benefit to our organization and we are looking forward to working together,”says Udo Borgmann, CEO at Pan Acoustics.
“At Pan Acoustics I found key values that are crucial to me: quality, experience, passion and fun in what you do. I sincerely believe in success through people and in building long term partnerships. Pan Acoustics has an ideal growth perspective and I’m looking forward to each client who wants to work with us now – and in the future,” says Kampert.

lee-and-mikeStage Audio Works reinforces sales team
Monday, 15 March 2021

South Africa - Professional audio specialists, Stage Audio Works (SAW) have announced the appointment of Lee Thomson to the newly created role of projects sales manager, with Mike Summerfield taking on the post of distribution sales manager. The move follows the decision to restructure the sales operation into two distinct verticals – namely Projects and Distribution – to better serve both markets.
The Projects team will look after markets served directly by SAW; these include key accounts in the houses of worship, themed attractions and casinos, sports, and performing arts sectors. The Distribution team will manage those markets chiefly served through a reseller/integrator channel; namely corporate AV, education, retail, broadcast, plus rental and staging companies.
“Separate teams will allow us better focus on the specific needs of each vertical, which are quite different,” explains group CTO Nathan Ihlenfeldt. “As part of this new organisation, we’re thrilled to welcome on board Lee Thomson to head up the Projects sales division. Lee brings a vast amount of experience and expertise to the SAW family, especially within the worship market which has been a key growth area for us over the last decade, and I know he’ll be a great asset to the team. The Distribution team is in the capable hands of Mike Summerfield, a valued member of our crew who has been with us since 2012.
“While COVID 19 has presented an incredible challenge to our industry as a whole, the diverse market positioning of our group of companies has proven resilient,”

stephan-schenk-general-manager-global-sales-and-solutions-arri-photo-arri-tnGlobal sales role for Stephan Schenk at ARRI
Friday, 12 March 2021

Germany - Stephan Schenk, as general manager global sales & solutions, has taken over responsibility for the worldwide sales and service of ARRI’s hardware products as well as the company’s solutions business. This newly created position aims to combine and align the sales and service activities across all ARRI product groups and expand the systems business across all markets.
In this role, Stephan Schenk reports directly to executive board member Markus Zeiler. He is responsible for all the sales and service departments of the camera systems and lighting business units, including the ARRI System Group in Berlin. Additionally, the regional managers from the Americas, China, East Asia Pacific, and EMEAI will report to Stephan Schenk.
Schenk joined ARRI in 2009, as head of ARRI’s Business Unit Camera Systems. He was appointed to managing director of Arnold & Richter Cine Technik in July 2014.
“From day one, Stephan Schenk has guided the business activities of the Alexa camera platform to great success and has developed the Camera Systems business unit for more than 10 years. The cornerstone was the system concept he initiated for camera, lenses, components, and interfaces,” says Markus Zeiler. “On behalf of ARRI, I would like to sincerely thank Stephan Schenk for his outstanding achievements and services to the company in recent years. We wish him every success in this new area of responsibility.”
Schenk adds: “We have a comprehensive portfolio of camera and lighting systems and strive to combine our products and service

adamstanley-event-conceptEvent Concept appoints Adam Stanley as MD
Friday, 12 March 2021

UK - Event Concept has appointed Adam Stanley to the role of managing director at the company. Stanley will succeed founder Mark Beaver and assume responsibilities immediately. Beaver, who established the firm in 1994, will remain within the business in an advisory capacity.
Stanley joined Event Concept in 2013 as a producer. Working on some of the companies most prolific events, he held roles as account director and most recently, commercial director where he presided over three years of growth.
Mark Beaver comments: “I was delighted to ask Adam to take over as managing director - Adam has an unwavering passion for client satisfaction and delivering truly memorable event experiences and I’m thrilled to see where he takes the business next. Under Adam’s leadership, I know our fantastic team will be supported, encouraged and excited for the next chapter of Event Concept.”
Stanley says: “After undoubtedly the toughest year, we really can now see some light at the end of the tunnel. We’re lucky enough to work with the most fantastic clients and I’m proud of our incredible team for their endless determination over the last 12 months and what we’ve accomplished. I’m delighted to take on the new role of managing director and I can’t wait to see where 2021 and beyond takes us.”

seSenior sales appointments at SE Audiotechnik
Thursday, 11 March 2021

Germany - Loudspeaker manufacturer SE Audiotechnik is expanding its sales department, with the appointments of Manfred Sumfleth and Andreas Mayerl to senior positions.
Manfred ‘Manne’ Sumfleth is now representing SE Audiotechnik in the field as sales manager for Germany. He is a long-standing industry expert and previously worked for well-known professional manufacturers of audio products.
Based in Hamburg, he will be advising sound and lighting rental companies, installation companies and system houses throughout Germany on SE audio technology sound reinforcement solutions. In addition, he will manage his own warehouse in order to be able to organise and carry out product presentations at your premises as quickly as possible.
Since February, Andreas Mayerl has been entrusted with opening up new markets and expanding existing ones as sales director export at SE Audiotechnik. Mayerl has been in the music industry since 1986, including many years with HK Audio. As head of international sales, he was responsible for building up their worldwide distribution network.
“We are very proud to have brought on-board such high-calibre sales experts,” says founder and owner Michael von Keitz, “This allows us to bring our products to the market faster and more efficiently, internationally, and to serve our existing customers even better. Especially now, I think you have to invest in the industry and be courageous - so that together we can finally overcome these very tough times.”

billharkin-tnPyramid Stage designer Bill Harkin passes away
Wednesday, 10 March 2021

UK - Bill Harkin, designer of Glastonbury Festival’s iconic Pyramid Stage, passed away on Sunday 7th March. He was 83. 
Harkin grew up in Liverpool, attending secondary school in Sefton Park before embarking on painting and 3D construction studies, “with the occasional lunch time Beatles gig for 1 shilling at the Cavern.” Soon, Harkin was showing his work at The Liverpool Academy’s shows at the Walker Art Gallery as well as in art and architecture exhibitions for Liverpool University and The John Moores Painting Prize. “Then, somewhat briefly, I started a course in architecture,” he revealed in memoirs on the Pyramid Stage Glastonbury Festival website. “The tedium of course work was more than I could take, I was much more excited by the theatre and the new fabric structures of Frei Otto in Stuffgart.”
Having purchased two of Harkin’s constructions, choreographer and director Bill Harpe invited him to design the stage set, lighting and projection for a production of Stravinsky’s The Soldiers Tale at Liverpool’s Bluecoat arts centre. He went on to work with Graham Frood on Merseyside Unity Theatre’s in-the-round production of Boulevard Durand at St George’s Hall.
Harkin then “left Liverpool for London and the world” before returning to England in 1970 where a moment of meditation whilst helping a friend relocate to Swanage lead him to Glastonbury Tor. There he met a group of kindred spirits, including Tony Andrews (now of Funktion

sacha-marketing-assistantVoid Acoustics expands marketing team
Wednesday, 10 March 2021

UK - The Void Acoustics team has announced the expansion of their marketing team with the addition of Sacha Hodges as marketing assistant. Sacha, an audio engineer, joins Amy Harvey who has recently been promoted to marketing manager.
Sacha is a singer-songwriter and recently graduated from dBs Music - the Sound and Music Institute in Bristol with a degree in Audio Production and Sound Engineering.
“My passion for music and sonics was nurtured from an early age, as I grew up in a musical household with my parents introducing me to an eclectic and diverse musical range. This helped develop my love of singing and I have been a vocalist and songwriter for nearly five years. So it was a natural decision to go down the audio route with my studies,” she says.
Sacha’s role will be focussed on the continuing development and expansion of Void Acoustics’ audience and customer base, increasing a greater brand awareness and global recognition for the company.

eddie-thomasThomas heads Pro Media Audio Video Euro drive
Wednesday, 10 March 2021

Europe - Performance systems integrator Pro Media Audio Video is entering the European market with industry veteran Eddie Thomas charged with developing global business for new entity Pro Media Audio Video EU, Thomas brings 30 years of industry knowledge to the role.
Headquartered in Lititz, Pennsylvania, Pro Media Audio Video joined the Clair Global group of companies in 2019. The new EU office will establish a local presence from Britannia Row Productions’ Twickenham base.
Pro Media Audio Video has long established connections in live sports the company enjoys strong relationships with Major League teams in the US.
Pro Media Audio Video general manager, Ted Leamy, comments: “Each of the companies has the same working culture. Eddie shares our values and he is the person chosen to carry this global standard into Europe. Eddie is incredibly well-connected and as we begin this expansion, he is backed up by a very experienced team worldwide. Our presence in the UK will further add to our global information sharing, ultimately as one set of resources.”
Thomas says: “I enjoy working with designers and consultants to create workable solutions and I’m very excited about this new opportunity in such an impressive global business.
“There will be undoubted challenges in the UK and Europe as Brexit unfolds,” Thomas continues. “Yet I am looking forward to developing and working on a range of challenging technical projects. I really enjoy pushing the boundaries of what is expected from an integrator, and it’s a great feeling to

jos-ffr-picJason Osterman joins SGM architectural team
Friday, 5 March 2021

USA - Denmark based professional lighting manufacturer SGM Light A/S has announced that Jason Osterman has joined the SGM team as architectural solutions manager. Osterman, who will remain based in the USA, previously served in various management roles within the architectural and theatrical lighting industries in both the USA and UK.
“I am thrilled to be joining the team at SGM, particularly during this exciting time of creativity in the architectural lighting and media integration sectors. SGM is vastly experienced at creating powerful, top-quality solutions for outdoor environments. Working together with the teams in Denmark and the US, I’m looking forward to developing the next generation of lighting solutions for lighting and media designers,” says Osterman.
By establishing Osterman’s role, SGM is expanding its global team focused on the development of solutions, products, and resources for the architectural market.
"With such level of lighting industry experience and competence, Jason brings a wealth of knowledge and proven track record to the SGM team. Truly a tremendous and exciting addition." says Filippo Frigeri, managing director of SGM North America. "He represents another key resource to continue to fuel the impressive growth we've experienced in the Architectural installation markets worldwide,” adds Ulrik Jakobsen, CEO of SGM Light A/S.

ironsideampd2Meyer makes management moves in Australia & NZ
Friday, 5 March 2021

Australia - Meyer Sound has announced the appointment of Owen Ironside to the position of sales manager, Australia and New Zealand. He will assume responsibility for all Meyer Sound sales in the region, supporting the company’s new network of direct resellers throughout the two countries.
Meyer Sound also announced Brisbane-based Ampd Electronics as the new authorised service agent for the region.
Based in Sydney, Ironside will report directly to Chris D’bais and director of international sales Scott Gledhill. Originally from Scotland, Ironside had been working in the UK pro audio and music technology industry since 2000, before migrating to Australia in 2011. Owen brings extensive industry knowledge from his previous live engineering, venue technical management, sales, and installation positions in Europe and Australia for Turnkey/Media Tools, Autograph, Amber Technology, as well as Soundcorp/Diversified and others. Owen joins Meyer Sound from the position of technical sales and business development manager at Meyer Sound’s former Australian distributor, Audio Brands.
“At the beginning of 2021 we launched a direct, non-exclusive reseller network for loudspeaker solutions in Australia and New Zealand, and now with Owen Ironside joining our team we expect our strong sales in this region to gather even greater momentum,” says Meyer Sound sales manager, Asia Pacific Chris D’bais. “Owen’s passion for great sound and his intimate technical knowledge of our p

graham-hillGraham Hill joins Elation Europe
Tuesday, 2 March 2021

Europe - Elation Professional’s European headquarters has announced that from 1 March, long-time lighting professional Graham Hill will be serving as the company’s new business development manager.
Graham is a familiar face to many in the industry, having developed many relationships over his many years in the entertainment lighting and electrical industries, including years as a key customer of Elation.
Graham comes to Elation from a position as VP of business development at 4Wall Entertainment, where he developed and maintained customer relationships in Europe and the United Kingdom. He is perhaps best known for his many years as company director of Static Light Company, the London-based supplier of lighting solutions for exhibitions, corporate events, and motor-shows.
Graham’s new role at Elation encompasses building collaborative relationships across the industry internationally, including working closely with lighting designers while communicating market insight to the Elation product team. He states, “This year is the 10th anniversary of my relationship with the Elation team globally. My experience with Elation products and support has always been second to none, from the smallest to the largest clients.”
“We have known and worked with Graham for quite a long time and are delighted that he is finally a full-fledged member of the Elation family,” stated Marc Librecht, sales and marketing manager at Elation Europe. “We’ve worked very close with him over the years and our collaboration with him as a customer has always

3lr3LR appoints film and studio liaison
Tuesday, 2 March 2021

UK - 3LR has appointed Christina Nowak as film and studio liaison. A marketing graduate, Nowak has accrued wide experience of business development in the film-technology and production sector, working with brands including Red Digital Cinema, Ncam Technologies and G-Technology.
Matthew Lloyd, MD of 3LR, comments: “Christina will act in a consultancy role for 3LR, developing relationships and raising awareness amongst the film production community of the brands and products we represent. She combines an acute understanding of technologies and their applications with the communications skills essential for developing new business opportunities. Christina’s track record of success is impressive, and demonstrates that she has a ready grasp of the culture of this sector.”
3LR recently took responsibility for representing leading US manufacturer ETC’s broadcast, film and TV range of lighting and control, including its fos/4 range of LED Panel lights and fresnels. Introducing that product’s advantages to the film production sector will be Christina’s initial responsibility for 3LR.
“I’ve enjoyed success in the industry through relationship and community driven roles, and I’m looking forward to connecting 3LR’s brands with an audience who will truly benefit and appreciate their specialised features,” says Christina.


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